Press Releases of Intersec Saudi Arabia

Organisers say 26th Edition of Beautyworld Middle East was Most Successful and Best Attended Show in Event’s Long History

Region’s largest beauty and wellness trade fair, which took place earlier this month, attracted over 52,000 visitors from 139 countries

Innovation takes centre stage as 26th edition of Beautyworld Middle East comes to a close in Dubai

From near and far, Beautyworld Middle East visitors get ‘Front Row’ seat to insights and expert demonstrations

• Hair demonstrations by L3VEL3™, Revlon, and GHD taking place throughout the three days • ‘It’s amazing to see how the industry is not only promoting innovation, but helping causes too,’ says show director

Perfumer Maurice Roucel wins Lifetime Achievement Award at Beautyworld Middle East Awards

Awards celebrate the best and brightest of the beauty industry across 14 categories