27 – 29 October, 2025 Dubai World Trade Centre

beautyLIVE by Fresha: Where beauty takes center stage

Agenda Hair Professionals Participating Brands

Location: Al Multaqua Ballroom

beautyLIVE is back! Now sponsored by Fresha, join three days of live hair demonstrations you cannot miss! Day One with R.I.S.E. with Wella features James Earnshaw and Marco Firriolo, showcasing top-tier artistry and inspiring creativity in the hairdressing community.

Day Two with Miguel Gutierrez, aka Nomad Barber, co-creator of STMNT Grooming Goods, leading a landmark activation uniting barbers from across the GCC and Lebanon.

On Day Three, Jorge X, International Hairdresser of the Year 2025, takes the stage, he is renowned for his innovative and boundary-pushing hairstyling.

Then, experience an electrifying finale featuring Dyson, unveiling their groundbreaking styling technology live at the show. Plus, watch live demos from Prohall Professional Hair, Gamma Plus, Lakmé, ORGÆNIC, and Jeff Reiisi.

2025 Agenda

Day 1 - 27 October 2025

Fresha joins the first half! In the second half, watch R.I.S.E. with Wella demos with James Earnshaw & Marco Firriolo, showcasing top artistry and empowering hairdressers.

Hair styling demonstration at beautyLIVE

Day 2 - 28 October 2025

Experience STMNT live demonstration by co-creator Miguel Gutierrez, aka Nomad Barber, uniting barbers from the GCC and Lebanon to celebrate craft and community.