beautyLIVE: Where beauty takes centre stage

This year marked the debut of beautyLIVE at Beautyworld Middle East. This new stage featured an incredible blend of live hair and makeup demonstrations.

Taking place across three unmissable days, beautyLIVE emerged as a vital hub of education and inspiration for beauty professionals. Attendees engaged firsthand with the latest techniques destined to shape the future of the industry. 

Day One celebrated the GCC’s largest hair competition - Arabian Color Fiesta with Goldwell, while Day Two and Day Three featured live performances from Jeff Reiisi, Zara Yuldasheva, Addoony, ECRU New York, Arooba, Gamma Plus and fashion parades with WAHL Professional.