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beautyLIVE: Where beauty takes centre stage

Beautyworld worldwide

After a successful debut at Beautyworld Middle East, Beauty LIVE returns for its second edition, bringing the industry’s most exciting beauty and hair demonstrations to the spotlight.

Last year’s edition featured live sessions and expert showcases from leading names such as Goldwell, Arooba, and Lakmé, known for their excellence in both beauty and professional haircare.

This year, get ready to experience even more cutting-edge techniques, product innovations, and trend-led artistry — all happening live on the show floor.

Stay tuned to learn more updates on our agenda!

2024 Highlights: In case you missed it

Are you a hair brand ready to take the stage at beautyLIVE? Get in touch today!

Zhanna Tukhvatullina

Event Producer

Messe Frankfurt Middle East - Zhanna Tukhvatullina