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beautyLIVE by Fresha: Where beauty takes center stage

beautyLIVE demonstration

Location: Al Multaqua Ballroom

beautyLIVE is back! Now sponsored by Fresha, join three days of live hair demonstrations you cannot miss! Day One with R.I.S.E. with Wella features James Earnshaw and Marco Firriolo, showcasing top-tier artistry and inspiring creativity in the hairdressing community.

Day Two with Miguel Gutierrez, aka Nomad Barber, co-creator of STMNT Grooming Goods, leading a landmark activation uniting barbers from across the GCC and Lebanon.

On Day Three, Jorge X, International Hairdresser of the Year 2025, takes the stage, he is renowned for his innovative and boundary-pushing hairstyling.

Then, experience an electrifying finale featuring Dyson, unveiling their groundbreaking styling technology live at the show. Plus, watch live demos from Prohall Professional Hair, Gamma Plus, Lakmé, ORGÆNIC, and Jeff Reiisi.

2025 Participating Brands

Wella logo
STMNT logo
Beautyworld Middle East - Orgaenic
Jeff Reiisi logo
Beautyworld Middle East - Gamma Plus
Beautyworld Middle East - Laka
Prohall TAIFF logo
dyson logo
Goddess Maintenance Company logo

2024 Highlights: In case you missed it

Are you a hair brand ready to take the stage at beautyLIVE? Get in touch today!

Zhanna Tukhvatullina

Event Producer

Messe Frankfurt Middle East - Zhanna Tukhvatullina