Location: Al Multaqua Ballroom
beautyLIVE is back! Now sponsored by Fresha, join three days of live hair demonstrations you cannot miss! Day One with R.I.S.E. with Wella features James Earnshaw and Marco Firriolo, showcasing top-tier artistry and inspiring creativity in the hairdressing community.
Day Two with Miguel Gutierrez, aka Nomad Barber, co-creator of STMNT Grooming Goods, leading a landmark activation uniting barbers from across the GCC and Lebanon.
On Day Three, Jorge X, International Hairdresser of the Year 2025, takes the stage, he is renowned for his innovative and boundary-pushing hairstyling.
Then, experience an electrifying finale featuring Dyson, unveiling their groundbreaking styling technology live at the show. Plus, watch live demos from Prohall Professional Hair, Gamma Plus, Lakmé, ORGÆNIC, and Jeff Reiisi.
2025 Hair Professionals
Jorge X
International Hairdresser of the Year 2025
2025 Participating Brands
2024 Highlights: In case you missed it