After a successful debut at Beautyworld Middle East, beautyLIVE returns for its second edition, bringing the industry’s most exciting hair demonstrations to the spotlight.
Last year’s edition featured live sessions and expert showcases from leading names such as Goldwell, Arooba, and Lakmé, known for their excellence in both beauty and professional haircare.
This year, get ready to experience even more cutting-edge techniques, product innovations, and trend-led artistry — all happening live on the show floor.
Stay tuned to learn more updates on our agenda!
2025 Participating Brands
More exciting brands are joining us — stay tuned!
2024 Highlights: In case you missed it
