6 – 8 October, 2026 Dubai World Trade Centre

beautyLIVE by Fresha: Where beauty takes center stage

Agenda Hair Professionals Participating Brands

Sponsored by Fresha, beautyLIVE returned to showcase three days of extraordinary live hair demos.

Day One featured R.I.S.E. with Wella, where James Earnshaw and Marco Firriolo showcased exceptional artistry and inspired the hairdressing community.

Day Two, Miguel Gutierrez, aka Nomad Barber, co-creator of STMNT Grooming Goods, broke the Guiness world record with 190 beard trims in one hour.

Day Three featured Jorge X, International Hairdresser of the Year 2025, who joined the beautyLIVE stage, celebrated for his groundbreaking hairstyling.

The day concluded with an electrifying finale featuring Dyson’s groundbreaking styling technology, plus live demos from Prohall Professional Hair, Gamma Plus, Lakmé, ORGÆNIC, and Jeff Reiisi.

2025 Agenda

Day 1 - 27 October 2025

Fresha joined in the first half! In the second half, R.I.S.E. with Wella held demos with James Earnshaw and Marco Firriolo, showcasing top artistry and empowering hairdressers.