An exclusive programme designed to unite senior buyers and key decision-makers within the beauty and fragrance industry from around the world, fostering lucrative business prospects in the Middle East market.
It brought together over 500 direct purchasing decision-makers and influencers onto a single, exclusive platform. There, they engaged in discussions and explored potential business opportunities for their ongoing and forthcoming projects.
Premium Club was reserved solely for senior-level authorities, decision-makers, and influencers with direct purchasing authority. To gain access, individuals underwent a thorough vetting process as part of the Premium Club program’s pre-qualification criteria.
Exhibitors had the privilege of nominating their VIPs to join Premium Club and partake in this exclusive networking experience.
Qualification process
In order to nominate a member for The Premium Club, the individual must:
- Possess one of the following titles: Chief Executive Officer, Owner, Managing Director, Senior Executive, Procurement Manager/Director, Purchasing Manager/Director/Head, Category Manager/Director/ Head, Business Director/Head
- Membership Organisations: Wholesale, Retail, Distributor
Premium Club Services:
- Access to conferences and workshops
- Access to The Premium Club Lounge where members can conduct meetings and enjoy light refreshments along with internet access
- Onsite assistance
- Premium Business Matchmaking (This complimentary program allows pre-registered visitors and exhibitors to schedule meetings in advance with those that match their interest at the exhibition.)
- Free car parking*
* Subject to selection criteria and availability
