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Be part of the global beauty event of the year

From 27 – 29 October 2025, join thousands of beauty professionals from around the world at the Dubai World Trade Centre for three dynamic days of networking, trendspotting, and product discovery.

Beautyworld Middle East - People sampling scents

Signature Scent

Historic. Aromatic. Unmissable.

Cast your vote as 15 top international fragrance houses come together to create their interpretation of a signature scent for the show.

Using the latest technology by AirParfum®, attendees sample multiple fragrances in a “dry” olfactive experience that doesn’t overwhelm the senses.

The winning scent, ‘Zenith Echos’ by Anne Louise and Elodie Bernard, is crowned the official fragrance for Beautyworld Middle East 2024.

Signature Scent at Beautyworld Middle East
Signature Scent at Beautyworld Middle East
Signature Scent at Beautyworld Middle East
Signature Scent at Beautyworld Middle East
Signature Scent at Beautyworld Middle East
Signature Scent at Beautyworld Middle East

2025 Participating Fragrance Houses

Argeville
Cosmo International Fragrances logo
Fragrance Science logo
Froma logo
Parkim Fragrance House logo
Ravetllat Fragrances
SFA Neroli
Beautyworld Middle East - Sozio
TechnicoFlor

2024 Signature Scent Winner

Many congratulations to Anne Louise and Elodie Bernard for their exceptional accomplishment! Their captivating fragrance, Zenith Echos, has rightfully claimed the top spot as the Signature Scent of Beautyworld Middle East 2024.

Beautyworld Middle East - 2024 Signature Scent Winner
Beautyworld Middle East - 2024 Signature Scent Winner
Beautyworld Middle East - 2024 Signature Scent Winner