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Beautyworld Middle East - People sampling scents

Signature Scent

Historic. Aromatic. Unmissable.

Attendees cast their votes as 16 top international fragrance houses came together to create their interpretation of a signature scent for the show.

Using the latest technology by AirParfum®, attendees sampled multiple fragrances in a “dry” olfactive experience that did not overwhelm the senses.

2025 Signature Scent Winner

Many congratulations to Marc Cuesta for this exceptional accomplishment! His captivating fragrance, Lumière D’Orient, has rightfully claimed the top spot as the winner of Signature Scent of Beautyworld Middle East 2025.

Beautyworld Middle East - 2025 Signature Scent Winner
Beautyworld Middle East - 2025 Signature Scent Winner

2025 Participating Fragrance Houses

Argeville
Cosmo International Fragrances logo
Fragrance Science logo
Froma logo
Parkim Fragrance House logo
Ravetllat Fragrances
SFA Neroli
Beautyworld Middle East - Sozio
TechnicoFlor
Eurofragrance logo
EMSA logo
Seluz logo
Moellhausen logo
Osmo logo
Parfex logo
Robertet logo