The Beautyworld Middle East Awards 2021 winners have been announced!
Reflecting the impressive evolution of beauty, the awards continue to reward companies, products and individuals for their excellence, outstanding performance, vision and achievements across the industry and region. Of the 190 entries received this year, a shortlist of 56 finalists emerged to contest amongst 13 categories at this exciting event and we're delighted to reveal the 2021 winners! Click here to view the 2021 winners.
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Categories & Criteria
Disclaimer: The Beautyworld Middle East Awards categories are only open to own brand finished products destined for retail sale and does not include packaging, raw material or private label products. Non-eligible entries will be rejected
BEST MARKETING CAMPAIGN OF THE YEAR
- Retail/Salon/Spa
- Finished Product
This category will reward an effective, innovative and engaging marketing campaign for any Retail / Salon / Spa or finished product in the Middle East region (Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). Entries accepted will be for campaigns published between October 2019 and October 2021. The judges will be looking at the creativity, message consistency and planned strategy to select the winners.
INNOVATION OF THE YEAR
- Fragrance
- Beauty
This category will reward the most original and groundbreaking retail product in the fragrance and beauty categories. The entries should demonstrate strong differentiation within their own category. Entries accepted will be for products launched between October 2019 and October 2021. The judges will be looking at the differentiation, concept and innovation to select the winners.
NATURAL PRODUCT OF THE YEAR
- Fragrance
- Beauty
This category will reward the best retail product in each category with any internationally recognized organic, sustainable, cruelty-free, halal, clean certification or with a natural claim. Entries accepted will be for products launched between October 2019 and October 2021. The judges will be looking at the quality of the certification and differentiation to select the winners.
NICHE PRODUCT OF THE YEAR
- Fragrance
- Beauty
This category will reward the most original retail product for fragrance and beauty with a niche positioning (i.e. a brand with a limited number of SKUs, destined to assisted sales, distributed through an extremely selective and high quality distribution network). Entries accepted will be for products launched between October 2019 and October 2021. The judges will be looking at the concept, brand story and differentiation to select the winners.
BREAKOUT STAR OF THE YEAR
- Fragrance
- Beauty
This category will reward the best new launch for a fragrance and a retail beauty product available to purchase in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). Entries accepted will be for products launched between October 2019 and October 2021. The judges will be looking at the market penetration and number of doors, differentiation and concept to select the winners.
HOMEGROWN TALENT OF THE YEAR
This category will reward the best brand conceived and launched in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). It celebrates the vision of regional beauty and fragrance entrepreneurs. The judges will be looking at the differentiation and storytelling to select the winners.
CULT CLASSIC OF THE YEAR
This category will reward the best retail product available for purchase in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen) for at least 10 years. The jury members will look at the market penetration and length of presence on the market to select the winners.
PERFUMER OF THE YEAR
This category will reward the best perfumer having contributed to the launch of a new fragrance in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen) between October 2019 and October 2021.
2021 Jury Members
Official Press Partner
Category Sponsors
Feature Sponsor
