Following the successful conclusion of the inaugural Beautyworld Middle East Awards, we are pleased to announce that the Beautyworld Middle East Awards 2021 is now open for entries. A new season of competition has begun!
Reflecting the impressive evolution of beauty, the awards will continue to reward companies, products and individuals for their excellence, outstanding performance, vision and achievements across the industry and region. Submit your entry here and get the chance to show and celebrate the impact and importance of YOUR work across the region.
Winners will be announced on the evening of 5th October 2021 in a gala dinner celebration where those who are steering the industry’s progress and setting the path for the future can honour the winners and network.
So save the date in your diary now – and make sure you don’t miss out on this glittering ceremony and unparalleled networking opportunity!
Categories & Criteria
Disclaimer: The Beautyworld Middle East Awards categories are only open to own brand finished products destined for retail sale and does not include packaging, raw material or private label products. Non-eligible entries will be rejected
BEST MARKETING CAMPAIGN OF THE YEAR
- Retail/Salon/Spa
- Finished Product
This category will reward an effective, innovative and engaging marketing campaign for any Retail / Salon / Spa or finished product in the Middle East region (Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). Entries accepted will be for campaigns published between October 2019 and October 2021. The judges will be looking at the creativity, message consistency and planned strategy to select the winners.
INNOVATION OF THE YEAR
- Fragrance
- Beauty
This category will reward the most original and groundbreaking retail product in the fragrance and beauty categories. The entries should demonstrate strong differentiation within their own category. Entries accepted will be for products launched between October 2019 and October 2021. The judges will be looking at the differentiation, concept and innovation to select the winners.
NATURAL PRODUCT OF THE YEAR
- Fragrance
- Beauty
This category will reward the best retail product in each category with any internationally recognized organic, sustainable, cruelty-free, halal, clean certification or with a natural claim. Entries accepted will be for products launched between October 2019 and October 2021. The judges will be looking at the quality of the certification and differentiation to select the winners.
NICHE PRODUCT OF THE YEAR
- Fragrance
- Beauty
This category will reward the most original retail product for fragrance and beauty with a niche positioning (i.e. a brand with a limited number of SKUs, destined to assisted sales, distributed through an extremely selective and high quality distribution network). Entries accepted will be for products launched between October 2019 and October 2021. The judges will be looking at the concept, brand story and differentiation to select the winners.
BREAKOUT STAR OF THE YEAR
- Fragrance
- Beauty
This category will reward the best new launch for a fragrance and a retail beauty product available to purchase in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). Entries accepted will be for products launched between October 2019 and October 2021. The judges will be looking at the market penetration and number of doors, differentiation and concept to select the winners.
HOMEGROWN TALENT OF THE YEAR
This category will reward the best brand conceived and launched in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). It celebrates the vision of regional beauty and fragrance entrepreneurs. The judges will be looking at the differentiation and storytelling to select the winners.
CULT CLASSIC OF THE YEAR
This category will reward the best retail product available for purchase in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen) for at least 10 years. The jury members will look at the market penetration and length of presence on the market to select the winners.
PERFUMER OF THE YEAR
This category will reward the best perfumer having contributed to the launch of a new fragrance in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen) between October 2019 and October 2021.
Still unsure about the best category for your product? Ask us!
- Just being shortlisted can improve brand awareness and promote your business to new customers via local or national PR.
- A successful entry celebrates the hard work and achievements of you and your colleagues.
- Entering enables you to benefit from the Beautyworld Middle East network which will be utilized throughout the campaign to market all entrants.
- A win, making a shortlist, or being nominated can act as a 3rd party endorsement for your business, thus becoming a really positive way of differentiating yourself from your competitors
- The trust and credibility that comes with awards recognition can play a key part in a potential new customer's decision to choose you.
- The awards evening offers plenty of opportunities to meet like-minded people providing plenty of business networking potential.
- Cost to enter for each submission: $50 + VAT
- All nominations must be submitted online here.
- Nominations must be in English
- Deadline for submission is 15 May 2021
- Please review the Awards 2021 Guide for more details on how to submit your entry
Judging Process

Round 1: ONLINE SUBMISSIONS
- All the entries are reviewed and evaluated online by the jury team.
- The top-scoring entries from each category are shortlisted for Round 2 through the online voting system.
Round 2: LIVE PRODUCT TESTING
- Shortlisted entries will be notified and announced in May 2021.
- Final assessment of the samples of the shortlisted entries will be done by the jury.
- Winners will be announced on 5th Oct 2021.