31 May, 2020 Dubai, UAE View Categories

Awards

Categories & Criteria Why enter How to enter Judging Process Judges

In celebration of Beautyworld Middle East’s 25^th year, we are very pleased to announce the inaugural Beautyworld Middle East Awards.

The awards will pay tribute to those companies, products and individuals for their excellence, outstanding performance, vision and achievements across the industry and region.

The aim is to show and celebrate the impact and importance of YOUR work across the region.

On the evening of the 31^st of May, the awards will culminate in a gala dinner celebration showcasing everyone who are steering the industry’s progress and setting the path for the future. It is anticipated that all of the influencers and visionaries in the industry will gather that evening to celebrate.

So mark May 31, 2020 in your diary now – and make sure you don’t miss out on this glittering ceremony and unparalleled networking opportunity!

Click here to read more

Categories & Criteria

Best Marketing Campaign

Retail/Salon/Spa
Finished Product

This category will reward an effective, innovative and engaging marketing campaign for any Retail / Salon / Spa or finished product in the Middle East region (Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). Entries accepted will be for campaigns published between May 2018 and May 2020. The judges will be looking at the creativity, message consistency and planned strategy to select the finalists.

Innovation of the Year

Fragrance
Beauty

This category will reward the most original and groundbreaking product in the fragrance and beauty categories. The entries should demonstrate strong differentiation within their own category. Entries accepted will be for products launched between May 2018 and May 2020. The judges will be looking at the differentiation, concept and innovation to select the finalists.

Natural Product Award

Fragrance
Beauty

This category will reward the best product in each category with any internationally recognized organic, sustainable, cruelty-free, halal or clean certification. Entries accepted will be for products launched between May 2018 and May 2020. The judges will be looking at the quality of the certification and differentiation to select the finalists.

Niche Product Award

Fragrance
Beauty

This category will reward the most original product for fragrance and beauty with a niche positioning (i.e. a brand with a limited number of SKUs, destined to assisted sales, distributed through an extremely selective and high quality distribution network). Entries accepted will be for products launched between May 2018 and May 2020. The judges will be looking at the concept, brand story and differentiation to select the finalists.

Breakout Star of the Year

Fragrance
Beauty

This category will reward the best new launch for a fragrance and a beauty product available to purchase in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). Entries accepted will be for products launched between May 2018 and May 2020. The judges will be looking at the market penetration and number of doors, differentiation and concept to select the finalists.

Homegrown Talent

This category will reward the best brand conceived and launched in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). It celebrates the vision of regional beauty and fragrance entrepreneurs. The judges will be looking at the differentiation and storytelling to select the finalists.

Cult Classic Award

This category will reward the best product available for purchase for at least 10 years in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). The jury members will look at the market penetration and length of presence on the market to select the finalists.

Perfumer of the Year

This category will reward the perfumer who has contributed and demonstrated excellence by developing creative and innovative new ideas for the launch of a new fragrance between May 2018 and May 2020 in the Middle East (Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen).

Why enter?

Just being shortlisted can improve brand awareness and promote your business to new customers via local or national PR.
A successful entry celebrates the hard work and achievements of you and your colleagues.
Entering enables you to benefit from the Beautyworld Middle East network which will be utilized throughout the campaign to market all entrants.
A win, making a shortlist, or being nominated can act as a 3rd party endorsement for your business, thus becoming a really positive way of differentiating yourself from your competitors
The trust and credibility that comes with awards recognition can play a key part in a potential new customer's decision to choose you.
The awards evening offers plenty of opportunities to meet like-minded people providing plenty of business networking potential.

How to enter?

Cost to enter for each submission: $50/- (exclusive of VAT)
All nominations must be submitted online
Nominations must be in English
Deadline for submission is 1 February 2020
Please review first the Awards Information pack to be able to prepare for your entry

Click here to download Awards Information Pack and for details on how to Submit Your Entry

How to submit your nomination:

Choose the category you wish to enter (you can enter into more than one category)
Complete the online nomination form
Upload the required documents and write-ups about your submission

Judging Process

Round 1: ONLINE SUBMISSIONS

All the entries are reviewed and evaluated online by the jury team.
The top 5 scoring entries from each category are shortlisted for Round 2 through the online voting system.

Round 2: LIVE PRODUCT TESTING

Shortlisted entries will be notified and announced in March 2020.
Final assessment of the samples of the shortlisted entries will be done by the jury.
Winners will be announced on May 31, 2020.