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13 - 15 December, 2020 Dubai, UAE Register online

Awards Week - Virtual Edition

We are excited to announce the inaugural Beautyworld Middle East Awards Week which will be held virtually from 13 – 15 December, 2020.

The awards will pay tribute to those companies, products and individuals for their excellence, outstanding performance, vision and achievements across the industry and region. Amid the ongoing uncertainty around the Covid-19 pandemic, we will be hosting the awards ceremony virtually. 

The event is spread across three themed days of Marketing & Innovation, Exceptional Products, and Game Changers.

Interspersed within the awards programme are opinion pieces specifically relating to the theme of the day, presented by industry experts from COTYHenkelHuda BeautyL'Oréal, and Procter & Gamble.

Make sure you don’t miss out on this exciting ceremony!

Categories & Criteria

  • Retail/Salon/Spa
  • Finished Product

This category will reward an effective, innovative and engaging marketing campaign for any Retail / Salon / Spa or finished product in the Middle East region (Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). The judges will be looking at the creativity, message consistency and planned strategy to select the finalists.

  • Fragrance
  • Beauty

This category will reward the most original and groundbreaking product in the fragrance and beauty categories.  The entries demonstrate strong differentiation within their own category. The judges will be looking at the differentiation, concept and innovation to select the finalists. 

  • Fragrance
  • Beauty

This category will reward the best product in each category with any internationally recognized organic, sustainable, cruelty-free, halal or clean certification. The judges will be looking at the quality of the certification and differentiation to select the finalists.

  • Fragrance
  • Beauty

This category will reward the most original product for fragrance and beauty with a niche positioning (i.e. a brand with a limited number of SKUs, destined to assisted sales, distributed through an extremely selective and high-quality distribution network).  The judges will be looking at the concept, brand story and differentiation to select the finalists.

  • Fragrance
  • Beauty

This category will reward the best new launch for a fragrance and a beauty product available to purchase in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen).  The judges will be looking at the market penetration and number of doors, differentiation and concept to select the finalists.

This category will reward the best brand conceived and launched in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). It celebrates the vision of regional beauty and fragrance entrepreneurs. The judges will be looking at the differentiation and storytelling to select the finalists. 

This category will reward the best product available for purchase for at least 10 years in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). The jury members will look at the market penetration and length of presence on the market to select the finalists.

This category rewards the perfumer who has contributed and demonstrated excellence by developing creative and innovative new ideas for the launch of a new fragrance in the Middle East (Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen).

Register online to attend the virtual ceremony

The winners of the 2020 edition of the Beautyworld Middle East Awards will be revealed virtually from 13 - 15 December, 2020 on a live streaming platform. Join us as we celebrate the beauty industry and support our beautiful community!

Why enter?

  • Just being shortlisted can improve brand awareness and promote your business to new customers via local or national PR.
  • A successful entry celebrates the hard work and achievements of you and your colleagues.
  • Entering enables you to benefit from the Beautyworld Middle East network which will be utilized throughout the campaign to market all entrants.
  • A win, making a shortlist, or being nominated can act as a 3rd party endorsement for your business, thus becoming a really positive way of differentiating yourself from your competitors
  • The trust and credibility that comes with awards recognition can play a key part in a potential new customer's decision to choose you.

Jury Testimonials

I’m really excited to be on the jury and a part of this fantastic initiative that brings the entire industry together. This is their platform to be recognised and celebrated among peers and colleagues.

Anthony Walsh

I think we have many amazing brands, talents and a unique beauty know-how in the region, and these awards are a good opportunity to give recognition to the special brands and personalities of our industry.

Gaelle Dore

I expect the awards will truly create a pathway to acknowledge the people behind such incredible creations. It’s an amazing platform that provides an opportunity for new brands to shine and be recognised for their achievements apart from their day-to-day operations.

Florendia Couvaras

I am very excited and honored to be in the jury, being able to take part in the recognition of the beautiful work that brands do there. The Awards are a good way to give a chance to anyone to succeed, since the best ones will stand out.

Mark Buxton

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