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Beautyworld Middle East Awards 2022

THE BEAUTYWORLD MIDDLE EAST AWARDS, A PATHWAY TO INDUSTRY RECOGNITION AND ELEVATION

The 2021 edition of the Beautyworld Middle East Awards finished with a bang at The Ritz Carlton during a gala ceremony that crowned 14 winners. The excitement and enthusiasm was palpable and the evening was a resounding success.

It is time now to make way to new brands, products and people to be recognized, rewarded and elevated. The entries for the 2022 edition are now open! Enter the Awards

The Beautyworld Middle East Awards presents your brand and your product to high profile jury members from the beauty industry, who are always on the lookout for new and original products. Being seen and presented alongside well-known and established brands as well as upcoming and trendy brands will make your business shine. Earning this recognition is bound to make you stand out amongst your competitors!

Entering the Awards, being shortlisted and maybe even winning will bring pride, recognition and excitement to you, your team and your clients. You will be featured during the whole marketing campaign, shared with regional & international stakeholders of the beauty & fragrance industry. The promotion opportunities are unparalleled.

Join us at the gala dinner on Oct, 31st to mingle with like-minded individuals, network with prominent names of the industry and share in the joy and excitement of a glamorous Awards ceremony. Inquire for table booking

  • US$50 – incl. VAT per entry
  • Choose your category and follow the steps required on the platform
  • You can enter multiple categories, if relevant
  • Download the step-by-step guide to submit your entry: Beautyworld Middle East Awards Guide
  • Deadline for submission: June 24th, 2022

Contact us for more information: beautyworldme-awards@uae.messefrankfurt.com or +971 4 389 4500

Categories & Criteria

This category will reward a person who has been working for at least 20 years in the GCC beauty industry, whose life work has had a major impact on the regional market and is recognized and respected by their peers. The jury will be looking at the applicant’s impact on the industry and story to select the winner.
  • Fragrance
  • Beauty

This category will reward an effective, innovative and engaging digital marketing campaign for any beauty product or fragrance in the GCC. Entries accepted will be for campaigns published in the past two years and finished by May 2022 at the latest. The judges will be looking at the creativity, message consistency and planned strategy to select the finalists.

  • Beauty Product
  • Digital Innovation

This category will reward a beauty product or digital innovation (mobile app, AI-powered services, augmented reality, etc.) available in the GCC and for a product available for sale online or in physical retail. The entry must have been launched in the past two years. The judges will be looking at the differentiation, concept and innovation to select the finalists.

This category will reward the most innovative, groundbreaking and technologically advanced packaging: primary and secondary packaging, tubes, bottles, caps and dispensers.  The entries should demonstrate strong differentiation within their own category. Entries accepted will be for products launched in the past two years. The judges will be looking at the concept, technology, efficiency and innovation to select the finalists.

This category will reward a brand, natural or organic certified, present in the GCC online or in physical retail. It must promote sustainability throughout the value chain. The judges will be looking at the brand story, sustainability initatives, ethical sourcing and regional impact to select the winners. 

This category will reward the most original niche fragrance (1 SKU only) launched in the past two years and available for sale in the GCC online or in physical retail. It must provide a differentiating story and be destined for sale in niche perfumeries, concept stores and dedicated e-commerce platforms. The judges will be looking at the concept, brand story, and differentiation to select the finalists.
This category will reward a consumer fragrance (1 SKU only) launched in the past two years and available for sale in the GCC in major retailers such as pharmacies, supermarkets, outlet stores, major e-commerce platforms, etc.  The judges will be looking at the brand story, market presence, and penetration to select the finalists. 
  • Fragrance    
  • Beauty

This category will reward the best new launch for a fragrance and a retail beauty product available to purchase in the GCC. Entries accepted will be for products launched in the past two years. The judges will be looking at the market penetration, number of doors, and volume of sales to select the finalists.

This category will reward the best brand conceived and launched in the GCC. It celebrates the vision of regional beauty and fragrance entrepreneurs. The judges will be looking at the differentiation and storytelling as well as the impact and penetration on the regional market to select the finalists. 

This category will reward the best retail product available for purchase in the GCC for at least 10 years. The jury members will look at the market penetration, length of presence on the market, impact in the industry and legacy of the brand to select the finalists.

This category will recognize a beauty influencer based in the GCC who has been active for less than five years and has under 1M followers. The jury members will look at the quality of the social media profiles, involvement with brands, and engagement statistics to select the finalists.

This category will recognize a beauty influencer based in the GCC who has been active for less than five years and has under 1M followers. The jury members will look at the quality of the social media profiles, involvement with brands, and engagement statistics to select the finalists.

This category will recognize a beauty & fragrance company based in the GCC who is known for its values, ethics and sustainable practices. A separate panel of independent judges will look at the values and mission of the company, work environment and CSR initiatives to select the winner.

JUDGING PROCESS

Round 1: ONLINE SUBMISSIONS

  • All the entries are reviewed and evaluated online by the jury members.
  • The top scoring entries from each category are shortlisted for Round 2 through the online voting system.

Round 2: LIVE PRODUCT TESTING

  • Shortlisted entries will be notified and announced mid-August 2022.
  • Final assessment of the samples of the shortlisted entries will be done by the jury.
  • Winners will be announced on Oct, 31st 2022.

BECOME A SPONSOR

The Beautyworld Middle East Awards is a high profile and exclusive event, on invitation only, attended by the best of the beauty and fragrance sector. It offers an amazing platform to align your brand with excellence in the industry and capture a unique target audience of buyers, brands, influencers, CEOs, General Managers and business owners.

Take advantage of the Beautyworld Middle East network of international & regional beauty professionals and become a sponsor at the Beautyworld Middle East Awards 2022. We have a wide selection of visibility and promotion opportunities and can tailor an offer to position your brand in the best light possible.

For more information and a quote, contact Ravi Ramchandni: ravi.ramchandni@uae.messefrankfurt.com or +971 50 558 3036

2021 EDITION