The Beautyworld Middle East Awards 2021 winners have been announced!
Reflecting the impressive evolution of beauty, the awards continue to reward companies, products and individuals for their excellence, outstanding performance, vision and achievements across the industry and region. Of the 190 entries received this year, a shortlist of 56 finalists emerged to contest amongst 13 categories at this exciting event and we're delighted to reveal the 2021 winners! Click here to view the 2021 winners.
Disclaimer: The Beautyworld Middle East Awards categories are only open to own brand finished products destined for retail sale and does not include packaging, raw material or private label products. Non-eligible entries will be rejected
This category will reward an effective, innovative and engaging marketing campaign for any Retail / Salon / Spa or finished product in the Middle East region (Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). Entries accepted will be for campaigns published between October 2019 and October 2021. The judges will be looking at the creativity, message consistency and planned strategy to select the winners.
This category will reward the most original and groundbreaking retail product in the fragrance and beauty categories. The entries should demonstrate strong differentiation within their own category. Entries accepted will be for products launched between October 2019 and October 2021. The judges will be looking at the differentiation, concept and innovation to select the winners.
This category will reward the best retail product in each category with any internationally recognized organic, sustainable, cruelty-free, halal, clean certification or with a natural claim. Entries accepted will be for products launched between October 2019 and October 2021. The judges will be looking at the quality of the certification and differentiation to select the winners.
This category will reward the most original retail product for fragrance and beauty with a niche positioning (i.e. a brand with a limited number of SKUs, destined to assisted sales, distributed through an extremely selective and high quality distribution network). Entries accepted will be for products launched between October 2019 and October 2021. The judges will be looking at the concept, brand story and differentiation to select the winners.
This category will reward the best new launch for a fragrance and a retail beauty product available to purchase in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). Entries accepted will be for products launched between October 2019 and October 2021. The judges will be looking at the market penetration and number of doors, differentiation and concept to select the winners.
This category will reward the best brand conceived and launched in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen). It celebrates the vision of regional beauty and fragrance entrepreneurs. The judges will be looking at the differentiation and storytelling to select the winners.
This category will reward the best retail product available for purchase in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen) for at least 10 years. The jury members will look at the market penetration and length of presence on the market to select the winners.
This category will reward the best perfumer having contributed to the launch of a new fragrance in the Middle East (in any of the following countries: Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen) between October 2019 and October 2021.
Judging Process
Round 1: ONLINE SUBMISSIONS
All the entries are reviewed and evaluated online by the jury team.
The top-scoring entries from each category are shortlisted for Round 2 through the online voting system.
Round 2: LIVE PRODUCT TESTING
Shortlisted entries will be notified and announced in August 2021.
Final assessment of the samples of the shortlisted entries will be done by the jury.
Winners will be announced on 5th Oct 2021.
2020 Testimonials
“Thank you so much for showing so much love to WISHFUL’s first, and one of my favourite products, Yo Glow Enzyme Scrub. I am super grateful to the members of the jury for this award as WISHFUL has been a long time in the making. I can’t wait to grant more of your skincare wishes with WISHFUL!"
"I’m really excited to be on the jury and a part of this fantastic initiative that brings the entire industry together. This is their platform to be recognised and celebrated among peers and colleagues."
“It is hard for me to put this feeling into words. I am extremely honoured to receive such an important award from the whole Messe Frankfurt Middle East family. I am earnestly grateful for the recognition I have received which I want to dedicate to my company and especially to my family.
We have faced several challenges on our way up till this moment, but each one of them has only strengthened me to make me the person I am today. I sincerely thank each one of you for choosing me. I am so proud to hold up this award as a mark of my achievement in this industry.”
“It was really a great pleasure for me to be a part of the jury panel for the Beautyworld Middle East Awards Week – virtual edition. The programme’s execution was simply amazing.
The last year has been so challenging, but the beauty industry continues to prove its resilience with every passing year, and what better way to celebrate innovation and adaptation than through a virtual awards programme. I have received many positive feedbacks on the coverage of the event. A big thank you to all the entrants, finalists, and organisers for allowing me to be involved in this unique experience.”
"I think we have many amazing brands, talents and a unique beauty know-how in the region, and these awards are a good opportunity to give recognition to the special brands and personalities of our industry."
"I expect the awards will truly create a pathway to acknowledge the people behind such incredible creations. It’s an amazing platform that provides an opportunity for new brands to shine and be recognised for their achievements apart from their day-to-day operations."
"I am very excited and honored to be in the jury, being able to take part in the recognition of the beautiful work that brands do there. The Awards are a good way to give a chance to anyone to succeed, since the best ones will stand out."
