Beautyworld Middle East Awards 2022

• Fragrance
• Beauty

This category will reward an effective, innovative and engaging digital marketing campaign for any beauty product or fragrance in the GCC. Entries accepted will be for campaigns published in the past two years and finished by May 2022 at the latest. The judges will be looking at the creativity, message consistency and planned strategy to select the finalists.

This category will reward the most innovative, groundbreaking and technologically advanced packaging: primary and secondary packaging, tubes, bottles, caps and dispensers.  The entries should demonstrate strong differentiation within their own category. Entries accepted will be for products launched in the past two years. The judges will be looking at the concept, technology, efficiency and innovation to select the finalists.

This category will reward a brand, natural or organic certified, present in the GCC online or in physical retail. It must promote sustainability throughout the value chain. The judges will be looking at the brand story, sustainability initatives, ethical sourcing and regional impact to select the winners. 

• Fragrance    
• Beauty

This category will reward the best new launch for a fragrance and a retail beauty product available to purchase in the GCC. Entries accepted will be for products launched in the past two years. The judges will be looking at the market penetration, number of doors, and volume of sales to select the finalists.

This category will reward the best brand conceived and launched in the GCC. It celebrates the vision of regional beauty and fragrance entrepreneurs. The judges will be looking at the differentiation and storytelling as well as the impact and penetration on the regional market to select the finalists. 

This category will reward the best retail product available for purchase in the GCC for at least 10 years. The jury members will look at the market penetration, length of presence on the market, impact in the industry and legacy of the brand to select the finalists.

This category will recognize a beauty influencer based in the GCC who has been active for less than five years and has under 1M followers. The jury members will look at the quality of the social media profiles, involvement with brands, and engagement statistics to select the finalists.

This category will reward the best perfumer having contributed to the launch of a new fragrance in the GCC in the past two years. They must be working for a Fragrance & Ingredients company.