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Next in Fragrance - A New Era in Scent Begins

Beautyworld worldwide

Debuting for the first time at Beautyworld Middle East, more than just a stage, this new conference and a dedicated space where fragrance comes alive through thought, dialogue, and discovery.

Over three days, industry pioneers, master perfumers, brand founders, and trend forecasters come together to spark conversation, share insights, and unveil what’s ahead for the fragrance world

Every idea shared at Next in Fragrance is a note in a new symphony, reshaping how we understand and experience scent.

Stay tuned — with more updates coming up ahead!

2025 Schedule

Day 1

27 October 2025

10:45 - 11:00 | Conference Intro: What Today’s Fragrance Market Is Telling Us

11:00 - 11:45 | Fireside Chat: The Future Smells Different: What drives industry leaders to continue innovating and pushing boundaries in fragrance.

11:45 - 12:45 | Panel Discussion: The New Rules of Fragrance Retail

12:45 - 13:30 | Coming Soon

13:30 - 14:15 | Unlocking China & India’s Market Potential 

14:15 - 15:15 | The TikTok Effect: How Fragrance Influencers Are Shaping Global Taste

15:15 - 16:00 | Presentation:  The Future of Fragrance: How AI is Transforming Scent Creation for Brands

16:00 - 16:45 | Presentation: Fragrance Creators Association

16:45 - 17:45 | What Does Sustainability Mean for Naturals at Source?

Day 2

28 October 2025

10:45 - 11:00 | Opening remarks: Fragrance & GenAI – A New Era of Scent Innovation?

11:00 - 11:45 | Mass Market Scale vs. Niche Exclusivity: What Do Consumers Really Want?

12:45 - 13:30 | The Duty-Free Advantage: Powering Global Fragrance Sales

13:30 - 14:15 | Unspoken truth: Understanding the Facts Behind Fragrance Ingredients

14:15 - 15:15 | GenAI in Fragrance: Balancing Creativity and Technology

15:15 - 16:00 | Perfumers Talk: The Story Behind the Scent

16:00 - 16:45 | Power of Emotion: How Science and Scent Create Lasting Connections

16:45 - 17:45 | Fireside chat: How LATAM & U.S. Markets Are Shaping the Global Fragrance Landscape

Day 3

29 October 2025

11:45 - 12:45 | Fireside chat with Veronique Gabal

13:30 - 14:15 | From Lab to Launch: Creating and Marketing Disruptive Alcohol-Free Perfume Products

14:15 - 15:15 | Presentation: The Business of Home and Laundry Scent Innovation

15:15 - 16:00 | Reinventing the Experience: Fragrance Marketing and E-Commerce Innovations

16:45 - 17:45 | What’s Next? Upcoming Olfactory Directions and Market Movements 

2025 Agenda

10:45 - 11:00 | Conference Intro: What Today’s Fragrance Market Is Telling Us

The opening session will set the stage with key insights into today’s fast-evolving fragrance landscape. From shifting consumer behaviors to rising regional trends, discover the forces shaping innovation, branding, and growth across the global fragrance market.

Speaker:   
Farah Ahmed, President & CEO,  Fragrance Creators Association

11:00 - 11:45 | Fireside Chat: The Future Smells Different: What drives industry leaders to continue innovating and pushing boundaries in fragrance

What keeps fragrance leaders pushing forward? In this dynamic session, top industry innovators reveal what inspires them to keep breaking boundaries—from creative risk-taking to blending tradition with new technology. Discover how they’re shaping the future of scent.

Speakers:
Ralph Bou Nader, General Manager, Arabian Oud International
Rawya Catto, General Manager, CPL Aromas- Dubai Sales

Moderator:
Valerie Lovisa , Sustainability - Lecturer, Moderator, Consultant, B Leader , ABTYS - Consulting in Fragrance & Cosmetics

11:45 - 12:45 | The New Rules of Fragrance Retail

Fragrance brands are rethinking retail—combining pop-ups, luxury experiences, and digital touchpoints. Industry experts share how to stay relevant and successful in today’s changing market.

Speakers:
Sadaf Shaikh, Head of Department Retail Education, Artistry, Service Innovation, CX Excellence & Strategy, Tira
Stefanie Foissey, Artistic Director- Interior Designer, Centdegres

12:45 - 13:30 | Coming Soon

Moderator:
Valerie Kaminov, Managing Director, International Luxury Brands Consultancy

13:30 - 14:15 | Unlocking China & India’s Market Potential

China and India are emerging as powerful drivers of fragrance industry growth. This session explores what makes these markets unique, how consumer preferences are evolving, and what strategies brands need to succeed in two of the world’s most dynamic economies.

14:15 - 15:15 | The TikTok Effect: How Fragrance Influencers Are Shaping Global Taste

Fragrance influencers are transforming how scents are discovered, talked about, and loved—shaping trends and tastes around the world. This session explores the power of digital voices and what it means for brands today.

Speakers:
Abdul Rahim Shaikh, Creative Director,  Lattafa Perfumes Industries

15:15 - 16:00 | The Future of Fragrance: How AI is Transforming Scent Creation for Brands

When carpenters gained power tools, they spent less time on manual toil, and more time on developing new creations, with added precision and speed. Olfactory Intelligence (OI) is poised to do the same in perfumery, and will help brand builders push boundaries, explore new ideas, and launch with more confidence. In this keynote, Alex Wiltschko, CEO and Founder of Generation by Osmo, will explore the advancements in OI, which allow brands to turn behavior and emotion into data and turn that data into fragrance. Alex will also share how OI unlocks deep consumer insights, accelerates fragrance creation without compromising quality or safety, and speeds up development cycles to compete in a world that is only becoming faster and more complex. The talk will share case studies from the Museum of Pop Culture and other creators,showcasing how brands can leverage OI to find new ways to engage with consumers. 

Speaker:
Alex Wiltschko, CEO & Founder, Osmo

16:00 - 16:45 | Presentation: Fragrance Creators Association

Hear firsthand from the Fragrance Creators Association, the industry organization working directly with the White House and high-level policymakers to advance economic prosperity and expand opportunities in the global fragrance market, including key partnerships with the Middle East. In this engaging session, gain strategic insights on how U.S. trade policy, sustainability initiatives, and cross-cultural scent innovation are influencing business decisions and market dynamics. Led by Cynthia Reichard, Chair of the Board and President of Arylessence, Inc., and Farah Ahmed, President & CEO of the Fragrance Creators Association, this discussion—moderated by Jasmine Zaki, Managing Partner for the MENA region at Ballard Partners—will provide essential perspectives for industry executives looking to leverage evolving supply chain dynamics, emerging consumer trends, and unique growth opportunities between the U.S. and Middle Eastern fragrance markets.

Speakers:
Farah Ahmed, President & CEO, Fragrance Creators Association
Cynthia Reichard, Chair of the Board and President of Arylessence, Inc.

Moderator:
Jasmine Zaki, Managing Partner for the MENA region, Ballard Partners

16:45 - 17:45 | What Does Sustainability Mean for Naturals at Source?

Join us for a dynamic conversation on how natural producers—responsible, forward-thinking entrepreneurs—are shaping the future of a significant part of the perfumer’s palette. Together, we’ll explore how the fragrance industry can stand alongside them to protect biodiversity and ensure that nature remains an endless source of inspiration.

Speakers:
Elisa Aragon, Founder & CEO, Nelixia
Raja Palaniswamy, Director,  Jasmine cte
Rocco Capua, Co-CEO, Capua

Moderator:
Virginie Gervason, Founder & CEO, Resperfuma

10:45 - 11:00 | Opening remarks: Fragrance & GenAI – A New Era of Scent Innovation?

Agentic AI-powered tools are revolutionizing how we design, predict and personalize fragrances. I’ll explore recent breakthroughs in Agentic AI scent modeling and what they mean for perfumers and brands.

Speaker:
Sameh Megrhi, GenAI expert and entrepreneur, Aimee15:30 | Provoc Makeup Beauty Demonstration; ‘Confidence in Beauty

11:00 - 11:45 | Mass Market Scale vs. Niche Exclusivity: What Do Consumers Really Want?

Mass-market giants and niche innovators are competing for attention in an increasingly fragmented market. Join industry leaders as they decode shifting consumer behaviors and share strategies to stay relevant across diverse market segments.

Speakers:
Sonia Leretz, Co-Founder & Managing Partner, Revalue
Julie Contat Desfontaines, Founder, SILLAGE and Partner, CINQUIEME SENS
Ghassan Hajjaj, Fragrance Spokesperson, L'Oréal LUXE Middle East

12:45 - 13:30 | The Duty-Free Advantage: Powering Global Fragrance Sales

Duty-free has become a key growth engine for fragrance brands. This session explores how travel retail is evolving—and why it’s more important than ever for global visibility and sales.

13:30 - 14:15 | Unspoken truth: Understanding the Facts Behind Fragrance Ingredients

A look at the rise of unique, locally sourced ingredients from new regions and their impact on the global fragrance industry.

Speakers:
Abhishekh Raghuraman, Manager, Business Development EU & USA, Amiti Fleur Products
Sebastien Tissot, Founder, NISSABA

Moderator:
Christophe Laudamiel, Master Perfumer, Osmo

14:15 - 15:15 | GenAI in Fragrance: Balancing Creativity and Technology
A candid discussion on how AI is reshaping R&D, sustainability, and consumer engagement in perfumery and position the human after few years using AI in the industry.

Moderator:
Sameh Megrhi, GenAI expert and entrepreneur, Aimee

15:15 - 16:00 | Perfumers Talk: The Story Behind the Scent

From raw ingredients to final blend—hear perfumers share the stories, inspirations, and processes that define their signature scents.

Speakers:
Dominique Moellhaussen, Perfumer and R&D Director, Moellhausen

Moderator:
 Virginie Gervason, Founder & CEO, Resperfuma

16:00 - 16:45 | Power of Emotion: How Science and Scent Create Lasting Connections

Discover the fascinating intersection of neuroscience and perfumery—how scents evoke feelings that stay with us long after we smell them.

Speakers:
Simona Gentili, Fine Fragrance Marketing Manager, Eurofragrance

Moderator:
Valerie Lovisa , Sustainability - Lecturer, Moderator, Consultant, B Leader , ABTYS - Consulting in Fragrance & Cosmetics

16:45- 17:45 | Fireside chat: How LATAM & U.S. Markets Are Shaping the Global Fragrance Landscape

Moderator:
Vincent Gallon, Co-Founder, Premium Beauty News

11:45 - 12:45 | Fireside chat with Veronique Gabal

Speakers:
Veronique Gabal, Founder and CEO, Veronique Gabai Luxury Products

Moderator:
Virginie Gervason, Founder & CEO, Resperfuma

13:30 - 14:15 | From Lab to Launch: Creating and Marketing Disruptive Alcohol-Free Perfume Products

Examine the end-to-end process of bringing a disruptive fine fragrance product to market, using Kajal’s Lamar Caviar as a real-world example. The panel discussion covers R&D challenges in formulating for new delivery systems together with Microcaps, the role of fragrance houses like LUZ in adapting perfume formulations for new fragrance delivery systems, and marketing strategies for educating consumers and retailers about ethanol-free perfume and new delivery systems such as encapsulated fine fragrances. At the end of the discussion the panel emphasizes the future potential and consumer demand for innovative, sustainable fragrance delivery systems without alcohol.

Speakers:
Moe Khalaf, CEO, Kajal
Michael Hagander, Co-Founder,  Microcaps AG

14:15 - 15:15 | Presentation: The Business of Home and Laundry Scent Innovation

A look into the booming business of home and laundry scents—where creativity meets function to redefine everyday fragrance experiences.

15:15 - 16:00 | Reinventing the Experience: Fragrance Marketing and E-Commerce Innovations

Fragrance brands are reshaping how consumers discover and shop scents—leveraging cutting-edge technology and creative marketing to deliver personalized, engaging online experiences. Explore the latest innovations driving growth in fragrance e-commerce.

16:45 -17:45 | What’s Next? Upcoming Olfactory Directions and Market Movements

Brands and perfumers are adapting to new olfactory directions and market movements—combining creativity and data to meet emerging consumer desires. See what’s coming next in fragrance.

Speakers:
Amandine Nikuze, VP Marketing, Ajmal Perfumes

Moderator:
Christophe Laudamiel, Master Perfumer, Osmo

Are you a speaker that wants to get involved in Next in Fragrance? Get in touch today!

Zhanna Tukhvatullina

Event Producer

Messe Frankfurt Middle East - Zhanna Tukhvatullina