From 27 – 29 October 2025, join thousands of beauty professionals from around the world at the Dubai World Trade Centre for three dynamic days of networking, trendspotting, and product discovery.
Debuting for the first time at Beautyworld Middle East, more than just a stage, this new conference and a dedicated space where fragrance comes alive through thought, dialogue, and discovery.
Over three days, industry pioneers, master perfumers, brand founders, and trend forecasters come together to spark conversation, share insights, and unveil what’s ahead for the fragrance world
Every idea shared at Next in Fragrance is a note in a new symphony, reshaping how we understand and experience scent.
Internationally acclaimed Roja Dove, often celebrated as the “master tailor of scent,” will deliver the keynote address, offering his unique perspective on the evolving world of fine fragrance. With decades of expertise and a reputation for redefining the art of perfumery, Dove will provide rare insights into the trends shaping the industry and the future of olfactory experiences.
He will also share behind-the-scenes stories from his career, revealing the artistry, creativity, and meticulous craftsmanship that go into creating iconic scents.
This insightful session will be moderated by Valérie Kaminov, Founder and Managing Director of the International Luxury Brand Consultancy.
10:45 - 11:00 | Opening remarks: The Power of Fragrance: Driving Beauty’s Next Frontier
The opening session will set the stage with key insights into today’s fast-evolving fragrance landscape. From shifting consumer behaviors to rising regional trends, discover the forces shaping innovation, branding, and growth across the global fragrance market.
Speaker: Farah Ahmed, President & CEO, Fragrance Creators Association
11:00 - 11:45 | The Future Smells Different: What drives industry leaders to continue innovating and pushing boundaries in fragrance
What keeps fragrance leaders pushing forward? In this dynamic session, top industry innovators reveal what inspires them to keep breaking boundaries—from creative risk-taking to blending tradition with new technology. Discover how they’re shaping the future of scent.
Speakers: Ralph Bou Nader, General Manager, Arabian Oud International
Rawya Catto, General Manager, CPL Aromas- Dubai Sales
Fragrance brands are rethinking retail—combining pop-ups, luxury experiences, and digital touchpoints. Industry experts share how to stay relevant and successful in today’s changing market.
Speakers: Sadaf Shaikh, Head of Department Retail Education, Artistry, Service Innovation, CX Excellence & Strategy, Tira
Stefanie Foissey, Artistic Director- Interior Designer, Centdegres
12:45 - 13:30 | In Conversation with Roja Dove
Join legendary perfumer Roja Dove as he shares rare insights into the art and science of fragrance, and how brands can evolve without losing their essence. In this candid conversation, Roja explores the intersection of creativity, innovation, and strategy in a fast-changing industry—offering stories, lessons, and inspiration for anyone passionate about the future of scent and design.
Speaker:
Roja Dove, Global Ambassador for the GREAT Britain Campaign
13:30 - 14:15 | Unlocking China & India’s Market Potential
China and India are emerging as powerful drivers of fragrance industry growth. This session explores what makes these markets unique, how consumer preferences are evolving, and what strategies brands need to succeed in two of the world’s most dynamic economies.
Speaker:
Oliver Viejo, VP Fine Fragrance Asia, dsm-firmenich
14:15 - 15:15 | The TikTok Effect: How Fragrance Influencers Are Shaping Global Taste
Fragrance influencers are transforming how scents are discovered, talked about, and loved—shaping trends and tastes around the world. This session explores the power of digital voices and what it means for brands today.
Speakers: Abdul Rahim Shaikh, Creative Director, Lattafa Perfumes Industries
Lovkesh Kapoor, Global CEO, BELLAVITA
Philippine de Vanssay, Senior Marketing Manager, Fine Fragrance, dsm-firmenich
Moderator:
Arnaud Guggenbuhl, Head of Global Marketing, Insight & Image Fine Fragrances, Givaudan
15:15 - 16:00 | The Future of Fragrance: How AI is Transforming Scent Creation for Brands
When carpenters gained power tools, they spent less time on manual toil, and more time on developing new creations, with added precision and speed. Olfactory Intelligence (OI) is poised to do the same in perfumery, and will help brand builders push boundaries, explore new ideas, and launch with more confidence. In this keynote, Alex Wiltschko, CEO and Founder of Generation by Osmo, will explore the advancements in OI, which allow brands to turn behavior and emotion into data and turn that data into fragrance. Alex will also share how OI unlocks deep consumer insights, accelerates fragrance creation without compromising quality or safety, and speeds up development cycles to compete in a world that is only becoming faster and more complex. The talk will share case studies from the Museum of Pop Culture and other creators,showcasing how brands can leverage OI to find new ways to engage with consumers.
Speaker: Alex Wiltschko, CEO & Founder, Osmo
16:00 - 16:45 | The Power Players of Perfume Policy—an Unplugged Conversation on Shaping the Industry’s Next Era
Step behind the scenes of the fragrance world in this candid discussion with the industry’s key influencers. From regulatory shifts to sustainability initiatives, these power players share how decisions made today will shape the future of perfume. Insightful, unfiltered, and forward-looking, this conversation offers a rare glimpse into the forces driving the next era of the industry.
Speakers: Farah Ahmed, President & CEO, Fragrance Creators Association
Cynthia Reichard, Chair of the Board and President of Arylessence, Inc.
Moderator: Jasmine Zaki, Managing Partner for the MENA region, Ballard Partners
16:45 - 17:45 | What Does Sustainability Mean for Naturals at Source?
Join us for a dynamic conversation on how natural producers—responsible, forward-thinking entrepreneurs—are shaping the future of a significant part of the perfumer’s palette. Together, we’ll explore how the fragrance industry can stand alongside them to protect biodiversity and ensure that nature remains an endless source of inspiration. Speakers:
Elisa Aragon, Founder & CEO, Nelixia
Raja Palaniswamy, Director, Jasmine cte
Rocco Capua, Co-CEO, Capua
Aayush Tekriwal, CEO & Managing Director, Van Aroma
10:45 - 11:00 | Opening remarks: Fragrance & GenAI – A New Era of Scent Innovation? Agentic AI-powered tools are revolutionizing how we design, predict and personalize fragrances. I’ll explore recent breakthroughs in Agentic AI scent modeling and what they mean for perfumers and brands.
Speaker: Sameh Megrhi, GenAI expert and entrepreneur, Aimee
11:00 - 11:45 | Mass Market Scale vs. Niche Exclusivity: What Do Consumers Really Want? Mass-market giants and niche innovators are competing for attention in an increasingly fragmented market. Join industry leaders as they decode shifting consumer behaviors and share strategies to stay relevant across diverse market segments.
Moderator:
Julie Contat Desfontaines, Founder, SILLAGE and Partner, CINQUIEME SENS
11:45 - 12:45 | Next-gen fragrance, human intelligence & new technologies reshape design & packaging
Technological innovation is transforming the world of beauty and fragrance. Integrating new technologies has become a strategic lever to stand out, create value, and meet the expectations of a connected, demanding, and experience-driven audience. Yet behind every innovation lies what truly matters: the human touch. From the perfumer to the creative team, and ultimately the consumer who makes the scent its own, human sensitivity brings technology to life. Brands that succeed in creating this subtle alchemy are not only setting trends but pioneering a new era of fragrance.
Moderator:
Gaelle Dore, General Manager, Middle East & India, Centdegres
12:45 - 13:30 | The Duty-Free Advantage: Powering Global Fragrance Sales
Duty-free has become a key growth engine for fragrance brands. This session explores how travel retail is evolving—and why it’s more important than ever for global visibility and sales.
13:30 - 14:15 | Unspoken truth: Understanding the Facts Behind Fragrance Ingredients A look at the rise of unique, locally sourced ingredients from new regions and their impact on the global fragrance industry.
Speakers: Abhishekh Raghuraman, Manager, Business Development EU & USA, Amiti Fleur Products
Sebastien Tissot, Founder, NISSABA
Ayyappa Vemulkar, Director, Padmini Aromatics
14:15 - 15:15 | GenAI in Fragrance: Balancing Creativity and Technology A candid discussion on how AI is reshaping R&D, sustainability, and consumer engagement in perfumery and position the human after few years using AI in the industry.
Moderator: Sameh Megrhi, GenAI expert and entrepreneur, Aimee
15:15 - 16:00 | Perfumers Talk: The Story Behind the Scent From the roots of nature — or the lab—to the soul of a fragrance, we’ll go behind the scenes of how perfumers craft their creations. In this intimate talk, they’ll share the stories behind their inspiration: the raw ingredients that sparked emotion, the olfactive paths they followed, and the ethical choices that shaped each scent’s signature.
Speakers: Dominique Moellhaussen, Perfumer and R&D Director, Moellhausen
Sophie Labbe, Principal Perfumer, dsm-firmenich
Jerome Epinette, VP Fine Fragrance Perfumer, Robertet Group
Christophe Sheldrake, Perfumer
16:00 - 17:00 | Power of Emotion: How Science and Scent Create Lasting Connections Discover the fascinating intersection of neuroscience and perfumery—how scents evoke feelings that stay with us long after we smell them.
Speakers: Simona Gentili, Fine Fragrance Marketing Manager, Eurofragrance
Guillaume Audy, Corporate Communications and Sustainability Director, Iberchem SAU
Olimpia Mascolo- Co-Founder, Anfasic Dokhoon
Moderator: Valerie Lovisa , Sustainability - Lecturer, Moderator, Consultant, B Leader , ABTYS - Consulting in Fragrance & Cosmetics
17:00 - 17:45 | How LATAM & U.S. Markets Are Shaping the Global Fragrance Landscape
Moderator: Vincent Gallon, Co-Founder, Premium Beauty News
11:00 - 11:45 | How to adapt a brand strategy without compromising its DNA in a highly competitive and fast-changing industry
In today’s highly competitive and fast-changing beauty industry, a brand must be agile and flexible to thrive. To remain competitive, it’s essential for a brand, to adapt its strategy, positioning, and messaging to different markets, audiences, and contexts without compromising its vision and its DNA. To respond to new market evolution is now, brands grow opportunities and brand’s long-term desirability. Through the brand’s agility, the market evolution becomes an opportunity. Brand’s versatility and responsiveness, ensures the balance between consistency & innovation.
Moderator: Gaelle Dore, General Manager, Middle East & India, Centdegres
11:45 - 12:45 | A passion for Perfumes From the Mediterranean Sea to the Dubai Shores - In Conversation with Veronique Gabai Join us for a conversation with fragrance visionary Veronique Gabai, as she shares her journey of blending the soul of the Mediterranean with the glamour of Dubai. Discover how her passion for scent, nature, and culture has shaped a brand that celebrates beauty, sensuality, and storytelling through fragrance.
Speakers: Veronique Gabal, Founder and CEO, Veronique Gabai Luxury Products
13:30 - 14:15 | From Lab to Launch: Creating and Marketing Disruptive Alcohol-Free Perfume Products
Examine the end-to-end process of bringing a disruptive fine fragrance product to market, using Kajal’s Lamar Caviar as a real-world example. The panel discussion covers R&D challenges in formulating for new delivery systems together with Microcaps, the role of fragrance houses like LUZ in adapting perfume formulations for new fragrance delivery systems, and marketing strategies for educating consumers and retailers about ethanol-free perfume and new delivery systems such as encapsulated fine fragrances. At the end of the discussion the panel emphasizes the future potential and consumer demand for innovative, sustainable fragrance delivery systems without alcohol.
Speakers: Moe Khalaf, CEO, Kajal
Michael Hagander, Co-Founder, Microcaps AG
14:15 - 15:15 | The Business of Home and Laundry Scent Innovation
A look into the booming business of home and laundry scents—where creativity meets function to redefine everyday fragrance experiences.
15:15 - 16:00 | Reinventing the Experience: Fragrance Marketing and E-Commerce Innovations
Fragrance brands are reshaping how consumers discover and shop scents—leveraging cutting-edge technology and creative marketing to deliver personalized, engaging online experiences. Explore the latest innovations driving growth in fragrance e-commerce.
Brands and perfumers are adapting to new olfactory directions and market movements—combining creativity and data to meet emerging consumer desires. See what’s coming next in fragrance.
