Next in Fragrance - A New Era in Scent Begins

Next in Fragrance – Debuts at Beautyworld Middle East

A bold new chapter in scent innovation begins with the debut of Next in Fragrance at Beautyworld Middle East.

Held in the New Hall, Za’abeel Hall 3, this all-new feature is designed to spotlight the future of perfumery—where creativity, craftsmanship, and cutting-edge olfactory trends come together under one roof.

From visionary niche brands to pioneering fragrance houses, Next in Fragrance provides a dedicated space for discovery, dialogue, and sensory exploration. It celebrates the art and science of scent, offering attendees a rare glimpse into what’s next for the global fragrance industry.

With immersive experiences, trend-led showcases, and expert-led insights, Next in Fragrance stands as a powerful addition to Beautyworld’s expanding portfolio of specialised features.