Next in Fragrance - A New Era in Scent Begins
Debuting for the first time at Beautyworld Middle East, more than just a stage, this new conference and a dedicated space where fragrance comes alive through thought, dialogue, and discovery.
Over three days, industry pioneers, master perfumers, brand founders, and trend forecasters come together to spark conversation, share insights, and unveil what’s ahead for the fragrance world
Every idea shared at Next in Fragrance is a note in a new symphony, reshaping how we understand and experience scent.
Stay tuned — with more updates coming up ahead!
2025 Schedule
10:45 - 11:00 | Conference Intro: What Today’s Fragrance Market Is Telling Us
11:00 - 11:45 | Fireside Chat: The Future Smells Different: What drives industry leaders to continue innovating and pushing boundaries in fragrance.
11:45 - 12:45 | Panel Discussion: The New Rules of Fragrance Retail
12:45 - 13:30 | Coming Soon
13:30 - 14:15 | Unlocking China & India’s Market Potential
14:15 - 15:15 | The TikTok Effect: How Fragrance Influencers Are Shaping Global Taste
15:15 - 16:00 | Presentation: The Future of Fragrance: How AI is Transforming Scent Creation for Brands
16:00 - 16:45 | Presentation: Fragrance Creators Association
16:45 - 17:45 | What Does Sustainability Mean for Naturals at Source?
10:45 - 11:00 | Opening remarks: Fragrance & GenAI – A New Era of Scent Innovation?
11:00 - 11:45 | Mass Market Scale vs. Niche Exclusivity: What Do Consumers Really Want?
12:45 - 13:30 | The Duty-Free Advantage: Powering Global Fragrance Sales
13:30 - 14:15 | Unspoken truth: Understanding the Facts Behind Fragrance Ingredients
14:15 - 15:15 | GenAI in Fragrance: Balancing Creativity and Technology
15:15 - 16:00 | Perfumers Talk: The Story Behind the Scent
16:00 - 16:45 | Power of Emotion: How Science and Scent Create Lasting Connections
16:45 - 17:45 | Fireside chat: How LATAM & U.S. Markets Are Shaping the Global Fragrance Landscape
11:45 - 12:45 | Fireside chat with Veronique Gabal
13:30 - 14:15 | From Lab to Launch: Creating and Marketing Disruptive Alcohol-Free Perfume Products
14:15 - 15:15 | Presentation: The Business of Home and Laundry Scent Innovation
15:15 - 16:00 | Reinventing the Experience: Fragrance Marketing and E-Commerce Innovations
16:45 - 17:45 | What’s Next? Upcoming Olfactory Directions and Market Movements
2025 Agenda
Day 1 - 27 October 2025
10:45 - 11:00 | Conference Intro: What Today’s Fragrance Market Is Telling Us The opening session will set the stage with key insights into today’s fast-evolving fragrance landscape. From shifting consumer behaviors to rising regional trends, discover the forces shaping innovation, branding, and growth across the global fragrance market. Speaker: |
11:00 - 11:45 | Fireside Chat: The Future Smells Different: What drives industry leaders to continue innovating and pushing boundaries in fragrance What keeps fragrance leaders pushing forward? In this dynamic session, top industry innovators reveal what inspires them to keep breaking boundaries—from creative risk-taking to blending tradition with new technology. Discover how they’re shaping the future of scent. Speakers: Moderator: |
11:45 - 12:45 | The New Rules of Fragrance Retail Fragrance brands are rethinking retail—combining pop-ups, luxury experiences, and digital touchpoints. Industry experts share how to stay relevant and successful in today’s changing market. Speakers: |
12:45 - 13:30 | Coming Soon Moderator: |
13:30 - 14:15 | Unlocking China & India’s Market Potential China and India are emerging as powerful drivers of fragrance industry growth. This session explores what makes these markets unique, how consumer preferences are evolving, and what strategies brands need to succeed in two of the world’s most dynamic economies. |
14:15 - 15:15 | The TikTok Effect: How Fragrance Influencers Are Shaping Global Taste Fragrance influencers are transforming how scents are discovered, talked about, and loved—shaping trends and tastes around the world. This session explores the power of digital voices and what it means for brands today. Speakers: |
15:15 - 16:00 | The Future of Fragrance: How AI is Transforming Scent Creation for Brands When carpenters gained power tools, they spent less time on manual toil, and more time on developing new creations, with added precision and speed. Olfactory Intelligence (OI) is poised to do the same in perfumery, and will help brand builders push boundaries, explore new ideas, and launch with more confidence. In this keynote, Alex Wiltschko, CEO and Founder of Generation by Osmo, will explore the advancements in OI, which allow brands to turn behavior and emotion into data and turn that data into fragrance. Alex will also share how OI unlocks deep consumer insights, accelerates fragrance creation without compromising quality or safety, and speeds up development cycles to compete in a world that is only becoming faster and more complex. The talk will share case studies from the Museum of Pop Culture and other creators,showcasing how brands can leverage OI to find new ways to engage with consumers. Speaker: |
16:00 - 16:45 | Presentation: Fragrance Creators Association Hear firsthand from the Fragrance Creators Association, the industry organization working directly with the White House and high-level policymakers to advance economic prosperity and expand opportunities in the global fragrance market, including key partnerships with the Middle East. In this engaging session, gain strategic insights on how U.S. trade policy, sustainability initiatives, and cross-cultural scent innovation are influencing business decisions and market dynamics. Led by Cynthia Reichard, Chair of the Board and President of Arylessence, Inc., and Farah Ahmed, President & CEO of the Fragrance Creators Association, this discussion—moderated by Jasmine Zaki, Managing Partner for the MENA region at Ballard Partners—will provide essential perspectives for industry executives looking to leverage evolving supply chain dynamics, emerging consumer trends, and unique growth opportunities between the U.S. and Middle Eastern fragrance markets. Speakers: Moderator: |
16:45 - 17:45 | What Does Sustainability Mean for Naturals at Source? Join us for a dynamic conversation on how natural producers—responsible, forward-thinking entrepreneurs—are shaping the future of a significant part of the perfumer’s palette. Together, we’ll explore how the fragrance industry can stand alongside them to protect biodiversity and ensure that nature remains an endless source of inspiration. Moderator: |
Day 2 - 28 October 2025
10:45 - 11:00 | Opening remarks: Fragrance & GenAI – A New Era of Scent Innovation? Agentic AI-powered tools are revolutionizing how we design, predict and personalize fragrances. I’ll explore recent breakthroughs in Agentic AI scent modeling and what they mean for perfumers and brands. Speaker: |
11:00 - 11:45 | Mass Market Scale vs. Niche Exclusivity: What Do Consumers Really Want? Mass-market giants and niche innovators are competing for attention in an increasingly fragmented market. Join industry leaders as they decode shifting consumer behaviors and share strategies to stay relevant across diverse market segments. Speakers: |
12:45 - 13:30 | The Duty-Free Advantage: Powering Global Fragrance Sales Duty-free has become a key growth engine for fragrance brands. This session explores how travel retail is evolving—and why it’s more important than ever for global visibility and sales. |
13:30 - 14:15 | Unspoken truth: Understanding the Facts Behind Fragrance Ingredients A look at the rise of unique, locally sourced ingredients from new regions and their impact on the global fragrance industry. Speakers: Moderator: |
14:15 - 15:15 | GenAI in Fragrance: Balancing Creativity and Technology Moderator: |
15:15 - 16:00 | Perfumers Talk: The Story Behind the Scent From raw ingredients to final blend—hear perfumers share the stories, inspirations, and processes that define their signature scents. Speakers: Moderator: |
16:00 - 16:45 | Power of Emotion: How Science and Scent Create Lasting Connections Discover the fascinating intersection of neuroscience and perfumery—how scents evoke feelings that stay with us long after we smell them. Speakers: Moderator: |
16:45- 17:45 | Fireside chat: How LATAM & U.S. Markets Are Shaping the Global Fragrance Landscape Moderator: |
Day 3 - 29 October 2025
11:45 - 12:45 | Fireside chat with Veronique Gabal Speakers: Moderator: |
13:30 - 14:15 | From Lab to Launch: Creating and Marketing Disruptive Alcohol-Free Perfume Products Examine the end-to-end process of bringing a disruptive fine fragrance product to market, using Kajal’s Lamar Caviar as a real-world example. The panel discussion covers R&D challenges in formulating for new delivery systems together with Microcaps, the role of fragrance houses like LUZ in adapting perfume formulations for new fragrance delivery systems, and marketing strategies for educating consumers and retailers about ethanol-free perfume and new delivery systems such as encapsulated fine fragrances. At the end of the discussion the panel emphasizes the future potential and consumer demand for innovative, sustainable fragrance delivery systems without alcohol. Speakers: |
14:15 - 15:15 | Presentation: The Business of Home and Laundry Scent Innovation A look into the booming business of home and laundry scents—where creativity meets function to redefine everyday fragrance experiences. |
15:15 - 16:00 | Reinventing the Experience: Fragrance Marketing and E-Commerce Innovations Fragrance brands are reshaping how consumers discover and shop scents—leveraging cutting-edge technology and creative marketing to deliver personalized, engaging online experiences. Explore the latest innovations driving growth in fragrance e-commerce. |
16:45 -17:45 | What’s Next? Upcoming Olfactory Directions and Market Movements Brands and perfumers are adapting to new olfactory directions and market movements—combining creativity and data to meet emerging consumer desires. See what’s coming next in fragrance. Speakers: Moderator: |
2025 Speakers
Gaëlle Doré
General Manager, Middle East & Africa, Centdegrés
Sameh Megrhi
GenAI expert and entrepreneur, Aimee
