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Unlocking a World of Possibilities in the Dynamic Beauty Industry

7 Aug 2023

Beautyworld Middle East

The beauty industry is flourishing, particularly in the Middle East, where rapid growth and evolving consumer trends have created a thriving market. Beautyworld Middle East, the premier beauty trade show in the region, is set to showcase the latest trends, innovations, and business opportunities that are propelling this industry forward when it takes place from 30 October to 1 November in Dubai, UAE. Championing the influence and opportunity for the business of beauty in the region and beyond, Beautyworld Middle East is the industry’s chosen platform for connection, inspiration and global trade.

The Middle East boasts a growing population and increasing disposable incomes, making it a fertile ground for the beauty industry. Consumer awareness is rising, and the region currently holds the highest global consumer spending on makeup and skincare while the influence of millennials and the surging demand for male grooming products further contribute to the industry's growth. According to McKinsey & Company, the retail value of the Middle East and Africa beauty and personal care market is projected to reach an impressive $47 billion by 2027, at a CAGR of 12% from 2023-2027, double that of the global average and with skincare and fragrance segments in particular expected to double in value.

Entire Beauty Industry Represented in the Middle East

Following the tremendous success of last year's edition, which marked the event's most successful and best-attended in its 26-year history, Beautyworld Middle East 2023 is poised to build upon this momentum and capitalize on the dynamic and growing international market. Set to take place at Dubai World Trade Centre (DWTC), this truly international event is set to welcome over 1,500 exhibitors from approximately 65 countries, representing a wide range of sectors including Supply Chain and Services, Fragrance, Cosmetics and Skincare, Beauty Tech, Personal Care and Hygiene, Hair, Nails and Salon Supplies, and, newly evolved for 2023, Clean + Conscious.

Supply Chain and Services is dedicated to the entire beauty supply chain, featuring raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, machinery, and other solutions for the beauty industry. From concept to finished product and everything in between, the Supply Chain and Services sector is one of the fastest growing areas of Beautyworld Middle East showcasing suppliers such as Aptar Beauty and Cosfibel from France, India based Alcan and market leading glass bottle manufacturer Heinz Glas from Germany.

The 2023 edition will feature an expanded Supply Chain and Services section including the new universe of premium packaging: PrestigePack. This exclusive space has been developed to highlight a curated selection of premium packaging designers, manufacturers and suppliers at the forefront of innovation, creativity, and quality in packaging solutions for the thriving beauty industry, reflecting the growing demand for luxury, innovation, and sustainability in the Middle East cosmetic packaging sector.

The Fragrance Compounds and Finished Fragrance sector offers a wide range of captivating scents and finished fragrance products. This sector showcases the artistry and creativity of perfumers, presenting unique and alluring fragrances to captivate consumers. With participation from the world’s major fragrance companies including Givaudan, Firmenich, Symrise, Mane, CPL Aromas and Eurofragance, attendees can explore the latest fragrance trends, discover new scent compositions, and network with fragrance experts. In addition, the Signature Scent feature gives major international fragrance houses the opportunity to create their own interpretation of a unique scent for the show, with visitors having an opportunity to participate in a blind sampling and vote for the one they feel most captures the essence of Beautyworld Middle East.

Quintessence – the art of perfume, is a specialized sector dedicated to the craftsmanship of niche perfumery. It celebrates the art of fragrance creation, providing a platform for niche brands and artisans to showcase their unique creations. This sector offers a sensory journey into the world of perfumery, where attendees can appreciate the intricate process of perfume-making and explore rare and exclusive fragrances. 

Beautyworld Middle East

The Cosmetics and Skincare sector encompasses a wide range of beauty products, from makeup tools and colour cosmetics, brow and lash products to innovative skincare solutions. This sector showcases the latest trends, technologies, and formulations that cater to the diverse beauty needs of Middle Eastern consumers. Attendees can discover new product launches, explore advancements in ingredients and packaging, and gain insights into emerging beauty trends. With exhibitors at Beautyworld Middle East coming from around the globe to be part of the exhibition, brands in this sector will include Esthe Dew (Japan), Tommy G (Greece), Christian Laurent (Poland), Provoc Make-up (UAE) as well as the return of a dedicated pavilion from French Cosmetics Association for SMEs, Cosmed.

The Beauty Tech sector highlights the intersection of technology and beauty, showcasing cutting-edge innovations such as smart skincare devices, and digital beauty solutions. Exhibitors like German Beauty Tech brand Geske bring together advancements that enhance the consumer beauty experience, offering attendees the opportunity to discover the latest technological breakthroughs and explore how they can integrate technology into their beauty businesses.

Personal Care and Hygiene focuses on products that contribute to overall well-being and self-care. This sector highlights personal care essentials and hygiene products that meet the growing demand for high-quality and effective solutions. Attendees can explore a wide range of products, including bath and body care, oral hygiene, and grooming essentials, while gaining insights into the latest trends and innovations in the personal care industry.

The Hair, Nails and Salon Supplies sector offers a comprehensive range of products and tools for hair and nail care professionals. From salon supplies to innovative styling products, this sector caters to the ever-evolving needs of beauty salons and professionals. Attendees can discover the latest hair and nail trends, explore new techniques, and connect with industry experts, creating valuable opportunities for networking and business growth. International brands on display include Christoph Robin (France), Grow Gorgeous (Canada), Roverhair (Italy), Stayve (Korea) and WAHL (USA) as well as local UAE brand Brunson.

Beautyworld Middle East also benefits from the support of renowned industry heavyweight Nazih Group as the official Salon Supply Partner. Spearheading the high energy line-up of dynamic demonstrations from international talent on the Front Row stage, this year Nazih will also mark the return of the Nail It! Competition for the 2023 edition.


The Clean + Conscious sector addresses the rising demand for sustainable, eco-friendly, and ethical beauty products. Taking a more holistic approach to the shift in values of today’s consumers, Beautyworld Middle East has evolved their Natural and Organic segment of the show with the launch of Clean + Conscious, the new home for brands committed to making a difference to both people and the planet. Exhibitors in this section prioritize values such as clean and safe ingredients, sustainability, ethical sourcing, social impact, inclusivity, and transparency and the sector will showcase brands and products committed to responsible practices, and already comprises companies such as Natura Siberica, Organic Shop, Be BIO, Science and Tradition, and Sopure London. Catering to environmentally conscious consumers, Clean + Conscious gives attendees the opportunity to discover a wide range of clean beauty products, learn about sustainable packaging solutions, and connect with like-minded individuals and organizations dedicated to driving positive change in the beauty industry. A movement as a result of today’s consumer being more environmentally and socially aware than ever before; natural, sustainable and ethical beauty products have emerged as one of the primary growth drivers, covering all cross-sections of the market including haircare, skincare and cosmetics. 

Beautyworld Middle East

Increasing International Attendance

As a truly global event, Beautyworld Middle East has experienced a significant growth in international participation over recent years. The 2023 event will feature over 26 country pavilions, hosting exhibitors from countries across Europe, Asia and the Americas, in addition to growing international attendance across the event. In particular, Asia has witnessed a strong 26% growth in exhibitors, driven by trends like K-beauty. This year, three Korean pavilions will be featured, representing around 130 South Korean brands. Additionally, previous editions of the show witnessed a surge in attendees from India, Saudi Arabia, Pakistan, Türkiye, and Egypt, indicating latent demand within the industry to do business in the Middle East.

This growing attendance is a global phenomenon and highlights the increasing recognition of the Middle East as a lucrative market for beauty brands. The region's consumers have shown a growing appetite for beauty products, and industry players from around the world are eager to tap into this market. The presence of Asian brands demonstrates the influence of Asian beauty and its popularity among consumers globally. As the beauty industry becomes more interconnected, Beautyworld Middle East serves as a platform for international collaboration and the exchange of ideas and trends.

Conference to Educate the Industry

The Next in Beauty Conference, which will take place across all three days of Beautyworld Middle East hosting over 20 sessions, has been specifically developed to offer the value to attendees across all sectors of the beauty industry. The Next in Beauty agenda will delve into the realms of innovation, retail solutions, sustainability, market trends, and future technology, serving as catalysts for enhanced business performance and strengthened brand-to-consumer relationships. In addition, industry experts will share insightful forecasts for the MENA region's thriving beauty market. The Next in Beauty conference will provide a platform for attendees to gain insights, increase their knowledge and stay ahead of the ever-evolving beauty industry. With a focus on cutting-edge trends, innovations, the MENA market and challenges shaping the beauty landscape, this conference is a must-attend for beauty professionals, brand owners, influencers, and industry stakeholders.

Awards to Recognise the Industry’s Brightest Stars

The Beautyworld Middle East Awards, a glittering gala ceremony taking place on the evening of 31 October, is a platform that recognizes excellence and innovation in the beauty industry. Designed to celebrate outstanding brands, products, and professionals across various categories, from skincare products to fragrance, cosmetics and hair, these awards reward excellence across all aspects of the industry. The independent judging panel, composed of industry experts, carefully evaluates the entries to select deserving winners. The Beautyworld Middle East Awards serve as a prestigious platform to acknowledge exceptional achievements in the beauty industry.

With 16 categories developed to highlight the achievements across beauty sectors in the present and into the future, the Beautyworld Middle East Awards showcase the commitment of brands and professionals in achieving quality, creativity, and advancement over the last year. Among the categories are Conscious Brand of the Year, shining a spotlight on a brand that demonstrates exceptional commitment to sustainability, ethical practices, and social responsibility; Homegrown Brand of the Year  celebrating brands launched and based out of the GCC, showcasing the entrepreneurial spirit, innovation, and creativity of the region; and Technology Innovation of the Year, highlighting the most outstanding and innovative technology product or solution that has made a significant impact in the beauty industry.

Other categories include Beauty Product of the Year, Popular Beauty Retailer of the Year, Hair Product of the Year and Niche Fragrance of the Year, while the prestigious honor of the Beautyworld Middle East Lifetime Achievement Award will pay tribute to an individual's lifelong work and contributions to the beauty industry. This esteemed accolade celebrates those who have made a substantial impact through their unwavering commitment to excellence, innovation, and leadership.

Beautyworld Middle East 2023 is predicted to grow in size almost 20% from 2022, representing a sold-out exhibition across 15 halls. The jam-packed list of industry players presents unparalleled opportunities for beauty industry professionals seeking to expand their networks, showcase new products, and tap into the tremendous business potential of the Middle East market. With its international reach, diverse segments, and commitment to sustainable and conscious beauty, the event serves as a catalyst for growth and innovation. The 2023 edition will offer an unparalleled platform for anyone in the beauty industry to join this dynamic and fast-evolving event that is reshaping the beauty industry landscape. Embrace the business opportunities, connect with like-minded professionals, and be part of the transformative force driving the beauty industry forward in the Middle East and beyond. To find out more or to register to attend, visit the website.