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Be part of the global beauty event of the year

From 27 – 29 October 2025, join thousands of beauty professionals from around the world at the Dubai World Trade Centre for three dynamic days of networking, trendspotting, and product discovery.

Beautyworld Middle East - Nail It! By Nazih Group

Nail It! by Nazih Group

Get ready to hold onto your nail polish, because Nail It! The competition by Nazih Group is back!

Nail It! Is more than a competition - it's a celebration of artistry, skill, and passion. Whether you're a seasoned professional or a future star of the industry, this is your opportunity to shine and leave your mark in the professional nail community.

At Nail It!, you'll have the chance to connect with like-minded beauty professionals who share a common passion for Nail artistry. This year, Nail It! is a stage where nail technicians will bring their dreams to life with vibrant colors, limitless creativity, and unwavering professionalism. Join us as we showcase the sheer artistic brilliance of our participants, all poised to redefine the art of nail care.

2025 Competition Schedule

Time Topic
10:15 Competition Time | Gel Polish Manicure, French
11:15 Judging & Scoring
13:15 Competition Time | Hand-painted Nail Art, Free Theme
15:15 Judging & Scoring
17:15 Awarding Ceremony at Front Row Stage
Time Topic
10:15 Competition Time | Gel Polish Manicure, Red
11:15 Judging & Scoring
13:15 Competition Time | 3D Nail Art, Free Theme
15:15 Judging & Scoring
17:15 Awarding Ceremony at Front Row Stage
Time Topic
10:15 Competition Time | Sculpting Liquid & Powder, Build French
11:15 Judging & Scoring
13:15 Competition Time | Rubber Base Overlay, French
15:15 Judging & Scoring
17:15 Awarding Ceremony at Front Row Stage

2025 Participating Brands

Artistic logo
Bandi logo
Credo logo
Faby logo

Artistic Nail Design

Artistic Nail Design logo

"An Innovation In Colour." Artistic Nail Design was created by world renowned nail artists and nail product developers with the desire to fill the void in the professional nail market for a gel polish brand designed specifically for the true Artist at heart. We pride ourselves on consistently developing innovative products that encourage Nail Artists to push the
boundaries and explore new levels of creativity through their personal artistry.

Bandi

Bandi Nails logo

Bandi is an eco-friendly professional nail brand embracing colors from nature. Since 2008, BANDI is the No.1 Leading Brand in the Korean Professional Nail Market. PROFESSIONALISM - BANDI offers a range of professional products tailored to professionals, including colors, care, treatment, skincare, devices, and tools, catering to nail artists' needs.
TREND - BANDI is a brand that suggests the latest colors and nail looks
reflecting trends, providing nail artists with fresh inspiration.
INNOVATION - BANDI introduces innovative products by pushing the
boundaries of formula and form with new technologies.

CREDO

CREDO logo

CREDO is a family business in its fifth generation. Founded in 1924, CREDO as a German Brand stands for quality and maximum user-friendliness in pedicure and manicure. Forward-looking innovations ensure that we can position ourselves today as a leading company with a global reputation in the manufacture and sale of mechanical pedicure and
manicure instruments. Furthermore, we attach great importance to
sustainable products by using natural and renewable raw materials.

FABY

FABY logo

Established in 2013 by the Viale Family, Faby becomes the professional nail brands in Italy, available in over 50 countries. The creation of Faby is inspired by the passion for colors and based on superior quality for professional products and nail polishes. Faby's principles mix mix tradition and innovation. Faby is highly recommended magazines such as Marie Claire, Glamour, Elle, Cosmopolitan and Vogue. Faby collaborates with fashion brands during London, New York, York, Sydney Fashion Week. Mrs. Fabiana Viale, Executive Vice President of Faby, honored as "Knight of the Italian Republic" by Italy president for her contribution in the cosmetic industry in Italy. She is also titled as "Queen of Colours".