An Inspiring Collective
Beauty Beginnings is an exciting discovery zone returning for its second year at Beautyworld Middle East 2025, following a successful debut in 2024. Exclusively designed to introduce beauty brands to the MENA region, this curated space offers the ideal platform to explore the new, the niche, and the noteworthy.
From emerging startups to SMEs, Beauty Beginnings is crafted to foster one-on-one connections with global beauty brands. It will showcase a carefully selected range of brands from various categories, highlighting trends, celebrating innovation, and offering a glimpse into the future of beauty.
With its prime location and an exceptional lineup of beauty names returning for their second appearance at Beautyworld Middle East, Beauty Beginnings is set to be an unmissable destination.
Why you can't miss this section?
Beauty Beginnings offers the opportunity to explore, engage, and connect with the new and those that are reshaping the beauty industry. In one destination, discover something different, something groundbreaking and something you have not seen before. This collective of brands has been brought together to showcase the ingenuity and creativity of the beauty sector.
Discover Innovation & Gain Inspiration
Networking Opportunities
Curated Selection
Support Emerging Brands
2024 Participating Brands
Skincare
Beauty Tech
Fragrance
Make Up
Body Care
Destination Rive Gauche
In Partnership with International Luxury Brand Consultancy
Beauty Beginnings is the realization of an idea conceived by Beautyworld Middle East and industry expert Valérie Kaminov, which was to craft a dedicated platform to introduce new brands to the show and the region.
Valérie and ILBC’s skill at new market introductions is demonstrated by their World Class Development Program which has resulted in over 150 successful global expansions. This proven expertise is achieved by Valérie’s industry understanding, market knowledge, forward thinking approach and customized methods which makes her an ideal co-creator with Beauty Beginnings.
Through Valérie’s insightful curation, Beauty Beginnings collective of brands offers a wealth of inspiration with its different experiences, each one expertly selected for growth in the global marketplace.