Skip
Beautyworld Middle East - Sampling of product

Beauty Beginnings

An Inspiring Collective

Beauty Beginnings returned for its second edition at Beautyworld Middle East 2025. Exclusively designed to introduce beauty brands to the MENA region, this curated space provided the ideal platform to explore the new, the niche, and the noteworthy.

From emerging start-ups to established SMEs, Beauty Beginnings fostered one-on-one connections and showcased a carefully selected range of global brands across diverse categories. It highlighted trends, celebrated innovation, and offered a glimpse into the future of beauty.

With its prime location and an exceptional lineup of returning and new names, Beauty Beginnings became an unmissable destination at Beautyworld Middle East 2025.

Why you can't miss this section?

Beauty Beginnings offers the opportunity to explore, engage, and connect with the new and those that are reshaping the beauty industry. In one destination, discover something different, something groundbreaking and something you have not seen before. This collective of brands has been brought together to showcase the ingenuity and creativity of the beauty sector.

2025 Participating Brands

Honey Bees logo - Beauty and the City
Bee Natural logo
Body Guardz
Braven
Daniel Laura
High on love
Kheoni logo
Ki'Olal logo
Lumisque logo - CO2 Lift
Mann Skincare
Point of Scent
Pulpoar logo
Remilia
Sevin London logo
Skincare Stories
Voir
YellowFairies