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Beautyworld Middle East 2024: What an Incredible Journey—See You in 2025!

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Beauty Beginnings

An Inspiring Collective

This year marks the debut of Beauty Beginnings at Beautyworld Middle East. In collaboration with Valérie Kaminov, Founder of International Luxury Brand Consultancy (ILBC), this new zone is designed to introduce beauty brands to the MENA region. Beauty Beginnings will feature a hand-picked edit of brands from across multiple categories to create a showcase that explores trends, celebrates innovation, and delves into the future of beauty. 

From emerging start-ups to more established SMEs, Beauty Beginnings is styled to facilitate one-to-one connections with beauty brands from around the world. 

With its premium location and exceptional collection of beauty names debuting at Beautyworld Middle East, Beauty Beginnings is set to be an unmissable destination. 

Why you can't miss this section?

Beauty Beginning offers the opportunity to explore, engage, and connect with the new and those that are reshaping the beauty industry. In one destination, discover something different, something groundbreaking and something you have not seen before. This collective of brands has been brought together to showcase the ingenuity and creativity of the beauty sector.

2024 Participating Brands

Skincare

Beautyworld Middle East - Innovatouch
Beautyworld Middle East - Insium
Beautyworld Middle East - Tecnoskin
Beautyworld Middle East - Transformulas

Beauty Tech

Beautyworld Middle East - Activia
Beautyworld Middle East - SkinGate

Fragrance

Beautyworld Middle East - Black Ants
Beautyworld Middle East - Jillian Switzerland
Beautyworld Middle East - La Fann
Beautyworld Middle East - Maison Lemoviques
Beautyworld Middle East - Sisology

Make Up

Beautyworld Middle East - Innoxa
Beautyworld Middle East - Le Rouge Francais
Beautyworld Middle East - T. LeClerc

Body Care

Beautyworld Middle East - Les Petits Bains de Provence
Beautyworld Middle East - The Handmade Soap Co

Destination Rive Gauche

Beautyworld Middle East - Eva Mosaic
Beautyworld Middle East - Five Elements
Beautyworld Middle East - PRUV ME
Beautyworld Middle East - Architect Demidoff
Beautyworld Middle East - HerbEra
Beautyworld Middle East - Orient Garden
Beautyworld Middle East - La Formula
Beautyworld Middle East - Le Petit Jardin
Beautyworld Middle East - Gourmandise
Beautyworld Middle East - Maori Collection
Beautyworld Middle East - Miss Flora
Beautyworld Middle East - Atelier Des Nuances

In Partnership with International Luxury Brand Consultancy

International Luxury Brand Consultancy logo

Beauty Beginnings is the realization of an idea conceived by Beautyworld Middle East and industry expert Valérie Kaminov, which was to craft a dedicated platform to introduce new brands to the show and the region. 

Valérie and ILBC’s skill at new market introductions is demonstrated by their World Class Development Program which has resulted in over 150 successful global expansions. This proven expertise is achieved by Valérie’s industry understanding, market knowledge, forward thinking approach and customized methods which makes her an ideal co-creator with Beauty Beginnings. 

Through Valérie’s insightful curation, Beauty Beginnings collective of brands offers a wealth of inspiration with its different experiences, each one expertly selected for growth in the global marketplace.