Activate your badge in these easy steps

Click on the registration link.
Click “Login” if already have a Messe Frankfurt user account (Messe-Login) or click “Register” to create to a new account.
Choose your badge category (Visitor, Media, or Premium Club).
Complete the registration form and fill all mandatory fields.
After completing the form, you will receive an acknowledgement email with your ticket.
For entering the event and picking up your badge, please have your ticket on your smart phone/tablet ready when you arrive at the venue.

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Beautyworld Middle East - Sampling of product

27 – 29 October, 2025 Dubai World Trade Centre

Beauty Beginnings

An Inspiring Collective

Beauty Beginnings is an exciting discovery zone returning for its second year at Beautyworld Middle East 2025, following a successful debut in 2024. Exclusively designed to introduce beauty brands to the MENA region, this curated space offers the ideal platform to explore the new, the niche, and the noteworthy.

From emerging startups to SMEs, Beauty Beginnings is crafted to foster one-on-one connections with global beauty brands. It will showcase a carefully selected range of brands from various categories, highlighting trends, celebrating innovation, and offering a glimpse into the future of beauty.

With its prime location and an exceptional lineup of beauty names returning for their second appearance at Beautyworld Middle East, Beauty Beginnings is set to be an unmissable destination.

Location: Hall 6

Why you can't miss this section?

Beauty Beginnings offers the opportunity to explore, engage, and connect with the new and those that are reshaping the beauty industry. In one destination, discover something different, something groundbreaking and something you have not seen before. This collective of brands has been brought together to showcase the ingenuity and creativity of the beauty sector.