An Inspiring Collective
This year marks the debut of Beauty Beginnings at Beautyworld Middle East. In collaboration with Valérie Kaminov, Founder of International Luxury Brand Consultancy (ILBC), this new zone is designed to introduce beauty brands to the MENA region. Beauty Beginnings will feature a hand-picked edit of brands from across multiple categories to create a showcase that explores trends, celebrates innovation, and delves into the future of beauty.
From emerging start-ups to more established SMEs, Beauty Beginnings is styled to facilitate one-to-one connections with beauty brands from around the world.
With its premium location and exceptional collection of beauty names debuting at Beautyworld Middle East, Beauty Beginnings is set to be an unmissable destination.
Why you can't miss this section?
Beauty Beginnings offers the opportunity to explore, engage, and connect with the new and those that are reshaping the beauty industry. In one destination, discover something different, something groundbreaking and something you have not seen before. This collective of brands has been brought together to showcase the ingenuity and creativity of the beauty sector.

Discover Innovation & Gain Inspiration

Networking Opportunities

Curated Selection

Support Emerging Brands
2024 Participating Brands
Skincare




Beauty Tech


Fragrance





Make Up



Body Care


Destination Rive Gauche












In Partnership with International Luxury Brand Consultancy

Beauty Beginnings is the realization of an idea conceived by Beautyworld Middle East and industry expert Valérie Kaminov, which was to craft a dedicated platform to introduce new brands to the show and the region.
Valérie and ILBC’s skill at new market introductions is demonstrated by their World Class Development Program which has resulted in over 150 successful global expansions. This proven expertise is achieved by Valérie’s industry understanding, market knowledge, forward thinking approach and customized methods which makes her an ideal co-creator with Beauty Beginnings.
Through Valérie’s insightful curation, Beauty Beginnings collective of brands offers a wealth of inspiration with its different experiences, each one expertly selected for growth in the global marketplace.