An Inspiring Collective
Beauty Beginnings returned for its second edition at Beautyworld Middle East 2025. Exclusively designed to introduce beauty brands to the MENA region, this curated space provided the ideal platform to explore the new, the niche, and the noteworthy.
From emerging start-ups to established SMEs, Beauty Beginnings fostered one-on-one connections and showcased a carefully selected range of global brands across diverse categories. It highlighted trends, celebrated innovation, and offered a glimpse into the future of beauty.
With its prime location and an exceptional lineup of returning and new names, Beauty Beginnings became an unmissable destination at Beautyworld Middle East 2025.
Why you can't miss this section?
Beauty Beginnings offers the opportunity to explore, engage, and connect with the new and those that are reshaping the beauty industry. In one destination, discover something different, something groundbreaking and something you have not seen before. This collective of brands has been brought together to showcase the ingenuity and creativity of the beauty sector.
Discover Innovation & Gain Inspiration
Networking Opportunities
Curated Selection
Support Emerging Brands
2025 Participating Brands