Here you will find important and useful information for your preparations at Beautyworld Middle East. In case of further questions, we and our service partners will be pleased to assist you.
Top 3 Exhibitor Essentials
1) Exhibitor Online Manual
- Prepare your exhibitor badges
- Place all technical orders for your stand (electricity, rigging, carpet, etc)
- Place all orders for additional services (temp-staff, translation, lead scanners, etc)
Password: The login details will be sent to you from the show organizer. All you have to do is create your own password. For any questions, please get in touch with our Operations Team
2) Free Marketing Tools:
- Download various materials such as online banners, ecards, social media templates or logos
- Upload your editorial content to be featured in the Beautyworld Middle East newsletters or website
The 2021 materials are available for all exhibitors! Get in touch with our Marketing team at firstname.lastname@example.org
3) Hybrid Event Platform
- Personalise your company profile by adding links, videos and product
- Add your team members to generate leads
- Get tailored recommendations of people to meet and schedule meetings
PCR Testing Facility
- Operator: Al Tadawi Medical Centre
- Timing: 9:00 AM – 06:00 PM
- Results: Stamped and sent via email (within 24 hours)
- Payment: Credit card (preferred) and Cash payment (available as an option). Official receipt will be provided for any form of payment
- Registration: Visitors will be asked to scan the attached QR code to book a slot online and fill their information before taking the test
- Price: AED 150 per test
- Online Booking Guide
- Pin location
Booking and Pricing
Raw Space - starting at 505 USD/sqm
The Raw Space option does not include any
stand fittings, flooring or electrics, but enables
the exhibitors to create their own individual stand build.
Space in the concourse - 800 USD/sqm
raw space in front of the main entrances of halls 1-8
Syma Package - starting at USD 95 USD/sqm and 115 USD/sqm
The Basic option includes floor covering, octanorm stand build (panels are 2,5m high and 91cm wide each), fascia name board, 3 spotlights per 9sqm, an electricity socket, the catalogue entry and 2 tickets for the exhibitor reception.
Build - up & Dismantling
The set up for Beautyworld Middle East will commence on 2 October, 6am whereby this first day is reserved for stand contractors only. Exhibitors with shell scheme stands may decorate their booths with product displays during the afternoon of 3 October. The halls are open 24 hours. Exhibitor passes can be collected onsite from the entrance of Hall 4, where also the organizer's office is located. Stand contractors and labourers will access the halls from the loading bay area and can obtain passes from the World Trade Center Security Office located at the gate to the loading area. A labour card is requested
Products should be removed from the stands immediately after the fair closes at 6pm on Thursday, 7 October 2021. No guarantee can be taken for products left on the stands. The stand construction has to be removed by noon of 8 October 2021. Vehicles will be allowed to enter the loading bay area from 7pm on 7 October.
IMPORTANT NOTICE: Any person who wants to enter into the exhibition halls during build-up or dismantling will have to wear a safety vest. A strict “NO VEST – NO ENTRY” Policy will apply. We, therefore, advise you to bring high-vis safety vests with you as part of your preparation to avoid facing issues entering the exhibition halls during build-up.
The Premium Club
The Premium Club at Beautyworld Middle East is an invite-only programme providing select buyers and influencers in the purchasing process from specific industries the opportunity to enjoy complimentary benefits during their visit to Beautyworld Middle East 2021.
Sponsorship & Branding Opportunities
Your brand can go places if it has a good starting point.
A multitude of high-value sponsorship opportunities are now at your fingertips! Simply request for our easy-to-use, detailed Sponsorship Brochure featuring visual examples for your convenience.
To know more about the sponsorship packages, contact:
Here you will find a consolidated list of all important downloadable materials related to Beautyworld Middle East.
- Venue Safety Guide (pdf, 1 MB)
Important Exhibitor Warning
To protect the privacy of our stakeholder Messe Frankfurt Middle East GmbH does not sell attendee or exhibitor list data for any of our events. Email solicitations from 3rd parties claiming to offer access to names/contacts of the “attendee database” are completely fraudulent, and are in no way associated with Messe Frankfurt Middle East GmbH.
Be advised that if you receive an email from any company indicating that they are in possession of attendee lists for any of our events then this is fraudulent information as they do not have access to our lists, nor do they have permission to use our brands to sell any such lists. We suggest that you ignore them and report it to your local trading standards agency.
Warning – unofficial exhibitor directories
We would like to inform you that numerous suppliers such as Construct Data (FAIRGuide, Expo Guide) and Matic Verlagsgesellschaft mbH have issued so-called "unofficial exhibitor directories".
These directories have nothing to do with the official exhibitor directory as issued by Messe Frankfurt Middle East GmbH.aem
These companies are trying to get you to pay for an entry in their exhibitor directory using the subject heading of "Datenkontrolle" or “data update". If you want to appear only in the official exhibitor directory as issued by Messe Frankfurt Middle East GmbH, then please decline these offers.
The official exhibitor directory, as well as all online media, are strictly issued by Messe Frankfurt Middle East GmbH.
If you have been accepted as an exhibitor at Beautyworld Middle East, then rest assured that your basic entry will appear in the official exhibitor directory and the online exhibitor list.
You can find more information as well as a sample reply letter which you can use to react to an invoice from the suppliers of these so-called "unofficial exhibitor directories" on the home page of the AUMA, the Association of the German Trade Fair Industry.