Beautyworld Middle East - Visitor and exhibitor interaction

Information for exhibitors

Here you will find important and useful information for your preparations at Beautyworld Middle East. In case of further questions, we and our service partners will be pleased to assist you. 

Exhibitor Essentials

Beautyworld Middle East - Top 3 Exhibitor Essentials

1) Exhibitor Online Manual

  • Prepare your exhibitor badges
  • Place all technical orders for your stand (electricity, rigging, carpet, etc)
  • Place all orders for additional services (temp-staff, translation, lead scanners, etc)

Password: The login details will be sent to you from the show organizer. All you have to do is create your own password. For any questions, please get in touch with our Operations Team

Beautyworld Middle East - Free Marketing Tools

2) Free Marketing Tools:

  • Download various materials such as online banners, ecards, social media templates or logos
  • Upload your editorial content to be featured in the Beautyworld Middle East newsletters or website

Booking and Pricing

Beautyworld Middle East - Booking and Pricing

Raw Space - starting at 535 USD/sqm
The Raw Space option does not include any 
stand fittings, flooring or electrics, but enables 
the exhibitors to create their own individual stand build.

Space in the concourse - 848 USD/sqm
raw space in front of the main entrances of halls 1-8

Beautyworld Middle East - Booking and Pricing

Syma Package - starting at USD 100 USD/sqm and 122 USD/sqm
The Basic option includes floor covering, octanorm stand build (panels are 2,5m high and 91cm wide each), fascia name board, 3 spotlights per 9sqm, an electricity socket, the catalogue entry and 2 tickets for the exhibitor reception.

Build-up & Dismantling


The set up for Beautyworld Middle East will commence on 28 October 2022, 6am whereby this first day is reserved for stand contractors only. Exhibitors with shell scheme stands may decorate their booths with product displays during the afternoon of 29 October. The halls are open 24 hours. Exhibitor passes can be collected onsite from the entrance of Hall 4, where also the organizer's office is located. Stand contractors and labourers will access the halls from the loading bay area and can obtain passes from the World Trade Center Security Office located at the gate to the loading area. A labour card is requested



Products should be removed from the stands immediately after the fair closes at 6pm on 2 November 2022. No guarantee can be taken for products left on the stands. The stand construction has to be removed by noon of 3 November 2022. Vehicles will be allowed to enter the loading bay area from 7pm on 2 November.

IMPORTANT NOTICE: Any person who wants to enter into the exhibition halls during build-up or dismantling will have to wear a safety vest. A strict “NO VEST – NO ENTRY” Policy will apply. We, therefore, advise you to bring high-vis safety vests with you as part of your preparation to avoid facing issues entering the exhibition halls during build-up.

The Premium Club

The Premium Club key visual

The Premium Club at Beautyworld Middle East is an invite-only programme providing select buyers and influencers in the purchasing process from specific industries the opportunity to enjoy complimentary benefits during their visit to Beautyworld Middle East.

Sponsorship & Branding Opportunities

Beautyworld Middle East - Sponsorship

Your brand can go places if it has a good starting point.

A multitude of high-value sponsorship opportunities are now at your fingertips!

To know more about the sponsorship packages, contact:

Darshvir Kaur

Portfolio Sponsorship Manager

Beautyworld Middle East - Darshvir Kaur

Important Exhibitor Warning

To protect the privacy of our stakeholder Messe Frankfurt Middle East GmbH does not sell attendee or exhibitor list data for any of our events. Email solicitations from 3rd parties claiming to offer access to names/contacts of the “attendee database” are completely fraudulent, and are in no way associated with Messe Frankfurt Middle East GmbH. 

Be advised that if you receive an email from any company indicating that they are in possession of attendee lists for any of our events then this is fraudulent information as they do not have access to our lists, nor do they have permission to use our brands to sell any such lists. We suggest that you ignore them and report it to your local trading standards agency.


In the past, fraudsters have sent manipulated invoices from e-mail addresses that look confusingly similar to those of Messe Frankfurt Midde East. In some cases, it is only a matter of changing a single letter or a different arrangement of the name. Before paying an invoice, please pay close attention to the sender's address and check that the account details given are correct.


Warning – unofficial exhibitor directories

We would like to inform you that numerous suppliers such as Construct Data (FAIRGuide, Expo Guide) and Matic Verlagsgesellschaft mbH have issued so-called "unofficial exhibitor directories".

These directories have nothing to do with the official exhibitor directory as issued by Messe Frankfurt Middle East GmbH.aem

These companies are trying to get you to pay for an entry in their exhibitor directory using the subject heading of "Datenkontrolle" or “data update". If you want to appear only in the official exhibitor directory as issued by Messe Frankfurt Middle East GmbH, then please decline these offers.

The official exhibitor directory, as well as all online media, are strictly issued by Messe Frankfurt Middle East GmbH.

If you have been accepted as an exhibitor at Beautyworld Middle East, then rest assured that your basic entry will appear in the official exhibitor directory and the online exhibitor list.

You can find more information as well as a sample reply letter which you can use to react to an invoice from the suppliers of these so-called "unofficial exhibitor directories" on the home page of the AUMA, the Association of the German Trade Fair Industry.

More Information

Beautyworld Middle East - Messe Frankfurt against copying

Messe Frankfurt against copying

In 2006, Messe Frankfurt became the first trade fair organiser worldwide to launch an initiative against brand and product piracy. This initiative aims to ensure that exhibitors and visitors are fully informed about the registration and assertion of intellectual property rights.

Beautyworld Middle East - Exhibition Grounds

Exhibition grounds

Dubai World Trade Centre hosts more than 500 events across international trade fairs, mega consumer shows and prestigious conventions - and welcomes more than 2.7 million visitors from 160 global markets every year.