Beautyworld Middle East - Key Visual
5 - 7 October, 2021 Dubai, UAE More Information

Information for exhibitors

Here you will find important and useful information for your preparations at Beautyworld Middle East. In case of further questions, we and our service partners will be pleased to assist you. 

Top 3 Exhibitor Essentials

Beautyworld Middle East - Top 3 Exhibitor Essentials

Organize your successful participation through the following Free online services and get the maximum ROI of your presence at Beautyworld Middle East.

1) Exhibitor Online Orders (E-NET)

  • Enter company details for the official show catalogue & mobile app
  • Place all technical orders for your stand (electricity, rigging, carpet, etc)
  • Place all orders for additional services (temp-staff, translation, lead scanners, etc)


Password: the password/ login details will be sent to you from the show organizer. For any questions, please get in touch with  

Ms. Maria Macale

Exhibitor Online Manual
Beautyworld Middle East - Free Marketing Tools

2) Free Marketing Tools:

  • Order your personalised printed invitations
  • Download various materials such as online banners, ecards or logos
  • Upload your editorial content to be featured in the Beautyworld Middle East newsletters or website
Access the Marketing Toolbox here
Beautyworld Middle East 2019 - Business Matchmaking Program

3) Business Matchmaking Program (BMM)

  • Use the Beautyworld Middle East BMM to arrange appointments with visitors before the show
  • The BMM allows you to filter all Beautyworld Middle East pre-registered visitors by job title or product interest.
  • The BMM is also completely free of charge

Password: The password/ login will be sent to you directly from our dedicated Business Matchmaking team.

Download BMM Brochure here
Beautyworld Middle East - Booking and Pricing

Raw Space - starting at 485 USD/sqm
The Raw Space option does not include any 
stand fittings, flooring or electrics, but enables 
the exhibitors to create their own individual stand build.

Space in the concourse - 700 USD/sqm
raw space in front of the main entrances of halls 1-8

Beautyworld Middle East - Booking and Pricing

Maxima package - starting at USD 90 USD/sqm and 110 USD/sqm
The Basic option includes floor covering, octanorm stand build (panels are 2,5m high and 91cm wide each), fascia name board, 3 spotlights per 9sqm, an electricity socket, the catalogue entry and 2 tickets for the exhibitor reception.

Outdoor Space - starting at USD 150 USD/sqm
Display larger exhibits such as trucks, cars, barriers, watchtowers, outdoor surveillance systems or other larger items, contact the Show Team for live demonstrations.

Build - up & Dismantling


The set up for Beautyworld Middle East will commence on 2 October,  6:00 AM whereby this first day is reserved for stand contractors only. Exhibitors with shell scheme stands may decorate their booths with product displays during the afternoon of 3 October. The halls are open 24 hours. Exhibitor passes can be collected onsite from the entrance of Hall 4, where also the organizer's office is located. Stand contractors and labourers will access the halls from the loading bay area and can obtain passes from the World Trade Center Security Office located at the gate to the loading area. A labour card is requested



Products should be removed from the stands immediately after the fair closes at 6pm on Thursday, 7 October 2021. No guarantee can be taken for products left on the stands. The stand construction has to be removed by noon of 8 October 2021. Vehicles will be allowed to enter the loading bay area from 7pm on 7 October.

IMPORTANT NOTICE: Any person who wants to enter into the exhibition halls during build-up or dismantling will have to wear a safety vest. A strict “NO VEST – NO ENTRY” Policy will apply. We, therefore, advise you to bring high-vis safety vests with you as part of your preparation to avoid facing issues entering the exhibition halls during build-up.



Ms. Maria Macale

Phone: +971 4 389 4530

The Premium Club

The Premium Club key visual

The Premium Club at Beautyworld Middle East is an invite-only programme providing select buyers and influencers in the purchasing process from specific industries the opportunity to enjoy complimentary benefits during their visit to Beautyworld Middle East 2020.

Find out more

Sponsorship & Branding Opportunities

Beautyworld Middle East - Sponsorship

Your brand can go places if it has a good starting point.

A multitude of high-value sponsorship opportunities are now at your fingertips! Simply request for our easy-to-use, detailed Sponsorship Brochure featuring visual examples for your convenience.

Download Sponsorship Brochure

To know more about the sponsorship packages, contact the Sponsorship Team today:

Arthur Tolentino

Head of Sponsorship

Beautyworld Middle East - Arthur Tolentino

Ravi Ramchandni

Sponsorship Sales Manager

Beautyworld Middle East - Ravi Ramchandni

Leslie Failano

Sponsorship Sales Manager

Beautyworld Middle East - Leslie Failano

Darshvir Kaur

Sponsorship Sales Manager

Beautyworld Middle East - Darshvir Kaur

Charmagne Cruz

Sponsorship Team Assistant

Beautyworld Middle East - Charmagne Cruz


Here you will find a consolidated list of all important downloadable materials related to Beautyworld Middle East.

Important Exhibitor Warning

To protect the privacy of our stakeholder Messe Frankfurt Middle East GmbH does not sell attendee or exhibitor list data for any of our events. Email solicitations from 3rd parties claiming to offer access to names/contacts of the “attendee database” are completely fraudulent, and are in no way associated with Messe Frankfurt Middle East GmbH. 

Be advised that if you receive an email from any company indicating that they are in possession of attendee lists for any of our events then this is fraudulent information as they do not have access to our lists, nor do they have permission to use our brands to sell any such lists. We suggest that you ignore them and report it to your local trading standards agency.

Warning – unofficial exhibitor directories

We would like to inform you that numerous suppliers such as Construct Data (FAIRGuide, Expo Guide) and Matic Verlagsgesellschaft mbH have issued so-called "unofficial exhibitor directories".

These directories have nothing to do with the official exhibitor directory as issued by Messe Frankfurt Middle East GmbH.aem

These companies are trying to get you to pay for an entry in their exhibitor directory using the subject heading of "Datenkontrolle" or “data update". If you want to appear only in the official exhibitor directory as issued by Messe Frankfurt Middle East GmbH, then please decline these offers.

The official exhibitor directory, as well as all online media, are strictly issued by Messe Frankfurt Middle East GmbH.

If you have been accepted as an exhibitor at Beautyworld Middle East, then rest assured that your basic entry will appear in the official exhibitor directory and the online exhibitor list.

You can find more information as well as a sample reply letter which you can use to react to an invoice from the suppliers of these so-called "unofficial exhibitor directories" on the home page of the AUMA, the Association of the German Trade Fair Industry.

More Information

Beautyworld Middle East - Messe Frankfurt against copying

Messe Frankfurt against copying

In 2006, Messe Frankfurt became the first trade fair organiser worldwide to launch an initiative against brand and product piracy. This initiative aims to ensure that exhibitors and visitors are fully informed about the registration and assertion of intellectual property rights.

Beautyworld Middle East - Exhibition Grounds

Exhibition grounds

Dubai World Trade Centre hosts more than 500 events across international trade fairs, mega consumer shows and prestigious conventions - and welcomes more than 2.7 million visitors from 160 global markets every year.

Beautyworld Middle East - Travelling to Dubai

Travelling to Dubai?

Book your travel arrangements through our in-house Travel and Hospitality Desk and avail of our special packages. For more information regarding visa enquiries, flight bookings and hotel reservations, please contact our travel desk.

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