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Beautyworld Middle East

About Beautyworld Middle East

Beautyworld Middle East: Where 2,500+ exhibitors meet 85,000+ visitors for unbeatable networking and product choices. It's not just a trade show — it's your gateway to business opportunities, market trends, and valuable connections with industry leaders.

The event plays a pivotal role in showcasing the industry's dynamism amid this exponential growth, providing a powerful platform for meaningful interactions and business opportunities over three days.

Important: Individuals below the age of 18 are strictly prohibited to enter the exhibition halls. The event is exclusively for trade professionals.

Dates 6 - 8 October, 2026
Venue Dubai World Trade Centre
Show timings 10am - 6pm daily

The most influential trade show of its kind

Beautyworld Middle East - Visitor Satisfaction
Beautyworld Middle East - Likelihood to visit in 2024
Beautyworld Middle East - Visitor attended with purchasing power

Why you can’t miss this year's edition

Beautyworld Middle East - Crowds
 
  • As the largest industry meeting point, Beautyworld ME is one of the world’s most important international exhibitions for the beauty and wellness industry

  • It is the ideal platform for your customers and end users to experience the capabilities of your products face-to-face.

  • Connect with key decision-makers from retailers, distributors, manufacturers, traders, and government agencies.

  • Position your business on the international stage and reach new and potential customers from across the globe.

Crafting Excellence: High-Level Features and Elevating Experiences

Beautyworld Middle East - Next in Beauty Conference

Next in Beauty Conference

Next in Beauty brings together top professionals from the beauty industry for an immersive three-day conference, where we delve into the current landscape of the beauty industry and its future evolution.

beautyLIVE

beautyLIVE

Introducing a brand-new stage where you can witness exhilarating demonstrations and dynamic presentations from the world’s leading brands, including the GCC’s largest hair competition, Arabian Color Fiesta, powered by Goldwell.

Beautyworld Middle East - quintessence

quintessence - the art of perfume

Enter our unique showcase, the home of perfume where you'll discover the finest and rarest perfumes to indulge your senses. Welcome to the pinnacle of opulence: a celebration of niche perfumery.

Beautyworld Middle East - Front Row by Nazih Group

Front Row by Nazih Group

Where live demonstrations and expert presentations come together on stage, in partnership with Nazih, prepare for an experience that engages and educates simultaneously.

Beautyworld Middle East - Nail it! by Nazih Group

Nail It! By Nazih Group

Nail It! By Nazih Group is more than a competition - it's a celebration of artistry, skill, and passion. Whether you're a seasoned professional or a future star of the industry, this is your opportunity to shine and leave your mark in the professional nail community.

Beautyworld Middle East Awards

Beautyworld Middle East Awards

Celebrating the best in beauty, our awards honor the dedication, creativity, and impact of professionals and brands who’ve made a lasting mark on the industry.

Beautyworld Middle East - Signature Scent

Signature Scent

A unique representation of the top international fragrances houses coming together to create their own interpretations.

Who should visit

Beautyworld Middle East - Visitor Profiles

Being the most influential trade show of its kind, Beautyworld Middle East welcomes a large number of attendees who are:

  • Buyers / Dealers
  • Distributors
  • Manufacturers
  • Hotel / Spa Developers
  • Retailers / Wholesalers
  • Consultants / Trainers
  • Importers / Exporters
  • Cosmetologists
  • Beauty & Hair Professionals
  • Trade Associations, Government Agencies, and Media

Beautyworld worldwide

Beautyworld worldwide

For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.