Beautyworld Middle East

About Beautyworld Middle East

Amid Dubai's rise as a global hub, the cosmetics market in the region experiences robust growth and high profitability. With the Middle East and Africa's beauty and personal care market reaching a retail value of US$35.3 billion in 2021, it is anticipated to grow at a 7.2% CAGR by 2030, projecting a retail value of $69.4 billion. Beautyworld Middle East, as the largest international trade fair for beauty in the Middle East, plays a pivotal role in highlighting the industry's dynamism amid this exponential growth, offering a dynamic platform for meaningful interactions and business opportunities over three days.

Beautyworld Middle East, taking place from 28-30 October 2024 at Dubai World Trade Centre, is the region’s largest trade fair for beauty, hair, fragrance and well-being. As one of the most influential and visited beauty trade shows in the world, the event offers over 65,000 trade visitors a convenient and engaging platform to meet with over 1,800 exhibitors from across 60 countries for three days of unrivalled business networking, sourcing and inspiration.

Important: Individuals below the age of 18 are strictly not allowed to enter the exhibition halls. The event is solely for trade professionals only.

The most influential trade show of its kind

Beautyworld Middle East - Visitor Satisfaction
Beautyworld Middle East - Likelihood to visit in 2024
Beautyworld Middle East - Visitor attended with purchasing power
General Low Res (450)

Explore the region's cosmetics market projected to grow from $35.3 billion in 2023 to $69.4 billion by 2030

Why you can’t miss Beautyworld Middle East this year

Beautyworld Middle East - Visitor Profiles
  • As the largest industry meeting point, Beautyworld ME is the world’s most important international exhibition for beauty and wellness industry

  • The best platform for your customers and end-users to experience the capabilities of your products, face-to-face.

  • Connect with key decision-makers from retailers, distributors, manufacturers, traders and government agencies.

  • Put your business on the international market, to reach new and potential customers from across the globe.

Crafting Excellence: High-Level Features and Elevating Experiences

Beautyworld Middle East - Next in Beauty Conference

Next in Beauty Conference

Next in Beauty brings together top professionals from the beauty industry for an immersive three-day conference, where we delve into the current state of the beauty industry and its future evolution.

Beautyworld Middle East - Signature Scent

Signature Scent

Cast your vote, as the top international fragrance houses come together to create their interpretation of a signature scent for the show. 

Using the latest technology, by Airparfum®, you will be able to sample multiple fragrances in a “dry” olfactive experience without overwhelming your senses.

Beautyworld Middle East - quintessence

quintessence - the art of perfume

Enter our unique showcase, the home of perfume where you'll discover the finest and rarest perfumes to indulge your senses. Welcome to the pinnacle of opulence: our dedication to niche perfumery.

Beautyworld Middle East - Front Row by Nazih Group

Front Row by Nazih Group

Where live demonstrations and expert presentations come together on stage, in partnership with Nazih, prepare for an experience that engages and educates simultaneously.

Beautyworld Middle East - Nail it! by Nazih Group

Nail It! By Nazih Group

Nail It! By Nazih Group is more than a competition - it's a celebration of artistry, skill, and passion. Whether you're a seasoned professional or a future star of the industry, this is your opportunity to shine and leave your mark in the professional nail community.

Beautyworld Middle East Awards

Beautyworld Middle East Awards

Celebrating the cream of the beauty industry, our awards program is a tribute to the hard work, creativity, and devotion of beauty professionals and brands that have left a remarkable imprint on the industry. 

Who should visit

Beautyworld Middle East - Visitor Profiles

Being the most influential trade show of its kind, Beautyworld Middle East welcomes a large number of attendees who are:

  • Buyers / Dealers
  • Distributors
  • Manufacturers
  • Hotel / Spa Developers
  • Retailers / Wholesalers
  • Consultants / Trainers
  • Importers / Exporters
  • Cosmetologists
  • Beauty & Hair Professionals
  • Trade Associations, Government Agencies, and Media