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Beautyworld Middle East - Product sampling

About Beautyworld Middle East

Beautyworld Middle East is the largest international trade fair for beauty, hair, fragrances and wellbeing in the Middle East. As one of the most influential and visited beauty trade shows in the world, the show offers trade visitors the convenience of meeting exhibitors face-to-face over three days, for serious business.

The exhibition has played a vital role in the growth and development of the industry, with a solid representation of global products and brands. This is the place to be to know what's trending in the beauty industry.

A glimpse of what to expect at Beautyworld Middle East 2022

Who should visit

Beautyworld Middle East - Visitor Profiles

Being the most influential trade show of its kind, Beautyworld Middle East welcomes large number of attendees that are:

  • Buyers / Dealers         
  • Distributors
  • Manufacturers
  • Hotel / Spa Developers
  • Retailers / Wholesalers
  • Consultants / Trainers
  • Importers / Exporters  
  • Cosmetologists
  • Beauty & Hair Professionals 
  • Trade Associations, Governments Agencies and Media
General Low Res (450)
Insight

The Middle East and Africa’s beauty and personal care market is estimated to grow from US$35 billion in 2020 to $58.3 billion by 2025.

A spotlight on our most engaging show sections

Next in Beauty Conference

Next in Beauty Conference

The upcoming edition of the show will bring fresh thinking, new insights and elevated business strategies to the fore. This is reflected in our conference programme, which will run across all show days, and focus on key topics.

Beauty Tech

Beauty Tech

Beauty Tech is an exciting product section that will be dedicated to solutions that are genuine game-changers. Interact first-hand with companies showcasing a spectrum of the latest technologies, from customised skincare devices (pods), AI-driven skincare, and haircare analysers (smart combs) to beauty apps, virtual mirrors, skin mapping devices and more.

Signature Scent

Signature Scent

Some of the top international fragrance houses will come together at Beautyworld Middle East to create their own interpretation of a signature scent for the show. Visitors will have an opportunity to sample these interpretations and vote for what they felt most captures the essence of the region's largest international beauty trade show, and one of the top three worldwide.

Front Row by Nazih Group

Front Row by Nazih Group

Front Row, a visionary show highlight that captures the spirit of Beautyworld with style and panache, puts you right in the midst of the latest new developments in the industry. Stay tuned to find out about the talent making their way to the show this year!

Quintessence - the art of perfume

Quintessence - the art of perfume

‘Quintessence – the art of perfume’ is the exclusive platform devoted to artistic fragrance and specialised knowledge in perfumery. Some of the world’s most unique perfumers will showcase their creations in a bespoke, luxurious environment befitting the stature of these magnificent ‘scentsations’. #niche

The School Masterclass by Mounir

The School Masterclass by Mounir

The world is full of hair designers who are capable and have the potential to reach their horizons. We are ecstatic to announce a Masterclass by the maestro himself, Mounir on 31st October and 1st November. This collaboration allows Beautyworld Middle East visitors an opportunity to be at the forefront of the industry. Reserve your seats now!

Beautyworld Middle East Awards 2022

Beautyworld Middle East Awards 2022

The Beautyworld Middle East Awards presents your brand and your product to high profile jury members from the beauty industry, who are always on the lookout for new and original products.

The Premium Club

The Premium Club

The Premium Club is an exclusive programme designed for visitors such as senior buyers & key decision makers in the industry. Enjoy complimentary benefits at the exhibition to fast-track and ease the purchasing process.

Beautyworld Middle East male grooming

Product segments

With a diverse showcase of products and solutions that represent the entire beauty industry, you will be amazed at the spectacular range on offer at Beautyworld Middle East. Explore exhibitors across the 7 comprehensive product groups under one roof!