About Beautyworld Middle East

Who should visit Products & Highlights

Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. As one of the most influential and visited beauty trade shows in the world, the show offers trade visitors the convenience of meeting exhibitors from over 54 countries face to face over three days, for serious business.

The exhibition has played a vital role in the growth and development of the industry, with a solid representation of global products and brands. This is the place to be to know what's trending in the beauty industry.

Who should visit

Beautyworld Middle East - Visitor Profiles

Being the most influential trade show of its kind, Beautyworld Middle East welcomes large number of attendees that are:

Buyers / Dealers
Distributors
Manufacturers
Hotel / Spa Developers
Retailers / Wholesalers
Consultants / Trainers
Importers / Exporters
Cosmetologists
Beauty & Hair Professionals
Trade Associations, Governments Agencies and Media

Hear what other visitors have to say!

Beautyworld Middle East - Visitor Testimonial

Why do retailers attend Beautyworld Middle East?

Why is Beautyworld Middle East the hub for distributors?

Who do you meet at Beautyworld Middle East?

Why is Beautyworld Middle East the focal point for beauty influencers in the region?

Some of the 2021 confirmed exhibitors

Beautyworld Middle East - 2021 Confirmed exhibitors

Insight

The Middle East and Africa’s beauty and personal care market is estimated to grow from US$35 billion in 2020 to $58.3 billion by 2025.

Beautyworld Middle East makeup demonstration

Product segments

With a diverse showcase of products and solutions that represent the entire beauty industry, you will be amazed at the spectacular range on offer at Beautyworld Middle East. Explore over 1,800 exhibitors across the 7 comprehensive product groups under one roof!

View products present

Show highlights

In addition to presenting promising opportunities, the show will awe and enthral you with a rich array of events that take you beyond a traditional trade show visit to a world of hands-on discovery.

Conference: Next in Beauty

The upcoming edition of the show will bring fresh thinking, new insights and elevated business strategies to the fore. This is reflected in our conference programme, which will run across all show days, and focus on key topics such as Innovation, Market Trends, and Business in the Middle East.

NEW: Signature Scent Journey

In celebration of the 25th edition of the show, fifteen of the top fragrance houses have been invited to create a unique fragrance that captures and evokes the spirit of Beautyworld Middle East! Take a journey to sample all and vote for your favourite.