Beautyworld Middle East

About Beautyworld Middle East

Amid Dubai's rise as a global hub, the cosmetics market in the region experiences robust growth and high profitability. With the Middle East and Africa's beauty and personal care market reaching a retail value of US$35.3 billion in 2021, it is anticipated to grow at a 7.2% CAGR by 2030, projecting a retail value of $69.4 billion. Beautyworld Middle East, as the largest international trade fair for beauty in the Middle East, plays a pivotal role in highlighting the industry's dynamism amid this exponential growth, offering a dynamic platform for meaningful interactions and business opportunities over three days.

Beautyworld Middle East, taking place from 28-30 October 2024 at Dubai World Trade Centre, is the region’s largest trade fair for beauty, hair, fragrance and well-being. As one of the most influential and visited beauty trade shows in the world, the event offers over 65,000 trade visitors a convenient and engaging platform to meet with over 1,800 exhibitors from across 60 countries for three days of unrivalled business networking, sourcing and inspiration.

Important: Individuals below the age of 18 are strictly not allowed to enter the exhibition halls. The event is solely for trade professionals only.

The most influential trade show of its kind

Beautyworld Middle East - Visitor Satisfaction
Beautyworld Middle East - Likelihood to visit in 2024
Beautyworld Middle East - Visitor attended with purchasing power
General Low Res (450)

Explore the region's cosmetics market projected to grow from $35.3 billion in 2023 to $69.4 billion by 2030

Why you can’t miss Beautyworld Middle East this year

Beautyworld Middle East - Visitor Profiles
  • As the largest industry meeting point, Beautyworld ME is the world’s most important international exhibition for beauty and wellness industry

  • The best platform for your customers and end-users to experience the capabilities of your products, face-to-face.

  • Connect with key decision-makers from retailers, distributors, manufacturers, traders and government agencies.

  • Put your business on the international market, to reach new and potential customers from across the globe.

Crafting Excellence: High-Level Features and Elevating Experiences

Next in Beauty Conference

Next in Beauty Conference

With a keen eye on the forefront of trends, innovations, and the dynamic challenges shaping the beauty landscape, this conference is an essential gathering for beauty professionals, brand owners, influencers, and stakeholders invested in the industry's evolution.

Front Row by Nazih Group

Front Row by Nazih Group

Representing hair, makeup, nails, and more, this visionary showcase in partnership with Nazih Group setup mirrors the ever-evolving beauty pulse with bold, colorful, and neon-infused celebrations.

Signature Scent

Signature Scent

15 prominent international fragrance houses will unite to craft their distinctive interpretation of a signature scent exclusively for the show. In a curated blind sampling format, visitors play a pivotal role in determining the winner, who will be crowned as the official scent for the 2024 edition of Beautyworld Middle East.

quintessence - the art of perfume

quintessence - the art of perfume

This exclusive showcase invites niche brands and creators from across the globe to unveil their creations, capturing the attention of major retailers and distributors in the regional beauty and fragrance industry.

Beautyworld Middle East Awards Winners 2023

Beautyworld Middle East Awards

Celebrating the cream of the beauty industry, our awards program is a tribute to the hard work, creativity, and devotion of beauty professionals and brands that have left a remarkable imprint on the industry. 

Beautyworld Middle East - Emovation Lab

Emovation Lab

Participants have the opportunity to unleash their inner perfumer as they create a scent that is a reflection of their personal emotions, igniting a sense of smell with a one-of-a-kind olfactory experience.

Who should visit

Beautyworld Middle East - Visitor Profiles

Being the most influential trade show of its kind, Beautyworld Middle East welcomes large numbe of attendees that are:

  • Buyers / Dealers
  • Distributors
  • Manufacturers
  • Hotel / Spa Developers
  • Retailers / Wholesalers
  • Consultants / Trainers
  • Importers / Exporters
  • Cosmetologists
  • Beauty & Hair Professionals
  • Trade Associaltions, Government Agencies and Media