Front Row by Nazih Group

BRAZILIAN SECRETS HAIR

FROM RIO, TO THE WORLD – Recognized by the Brazilian excellence in hair straightening, our work has been recognized worldwide by continuously bringing unique out-of-the-box solutions to the international hair care market. BSH, a pioneer of high-end concepts like hair cryotherapy and DIY keratin straightening is strongly committed to both the environment and society, with official Vegan certification, BSH uses the most high-end green resources to provide cruelty-free solutions, tools and modern processes to provide a touch of Brazilian natural beauty everywhere.

SAPHIRA

Saphira is featured in leading beauty magazines such as Elle, Cosmopolitan, Women’s Health and Good Housekeeping as being the best beauty products.  Saphira is the only salon professional hair care line to use the world famous 26 healing Dead Sea minerals, together with nourishing rich natural minerals such as glacial clay, hyaluronic acid, diamond powder, and lily flower.  Saphira is science-based whose focus is hair cortex repair.  Minerals are deposited into the hair cortex, which serves as a pathway to transform the follicular bulb of the hair shaft, yielding healthy, strong and improved hair texture. It is a sulfate-free line.

REVLON PROFESSIONAL

Create Boldly. Live Boldly.

Revlon Professional is a leading brand in the professional hair care industry. We are known for innovative solutions and a wide range of haircare, hair color, and styling high-quality products for salon professionals and their clients. 

Our commitment to excellence is reflected in our continuous efforts to develop cutting-edge technologies that empower hairdressers worldwide to unleash their creativity and deliver high-performance results to their clients.

We create bold, beautiful looks that inspire confidence and self-expression.

IT’S A 10 HAIRCARE

IT'S A 10 HAIRCARE began with the idea that feeling good about your hair should be easy. Over the years, hair care has gotten confusing. Now, through our exclusive professional salon formulas, you can enjoy shine, hydration and healthy movement with just one product. We call it "strength in simplicity" and it will undoubtedly change the way you think about hair care.

L3VEL3™

L3VEL3™ is a brand created by barbers for barbers, with a mission to revolutionize the men’s grooming industry with high quality, innovative products. Their mission is to empower both professionals and consumers with tools that make the latest hair trends achievable, whether in the barbershop or at home. L3VEL3™ is driven by values of respect, trust, loyalty, and passion, striving daily to uplift the barbering industry. The brand’s offerings are meticulously crafted to meet the needs of both hair professionals and modern men, ensuring exceptional results and taking grooming to the next level.

MACADAMIA

MACADAMIA Beauty’s exclusive formulation is unlike any other Oil-Infused Hair Care. Macadamia understands the role that mechanical, thermal, environmental and chemical stress can play on your hair. Hair subject to damage through brushing, heat styling, pollutants and coloring can become dry and brittle. Damaged hair can become prone to breakage. Unlike other Argan oil-based hair care products, Macadamia hair care is lightweight and colorless.

GUINOT

Guinot, founded in 1963 by French biochemist René Guinot, is a leading skincare brand known for merging scientific expertise with natural ingredients. The brand revolutionized the industry with the introduction of the "Hydradermie" facial treatment in 1972, the first machine-based facial combining advanced technology and customized skincare. Guinot's commitment to innovation, efficacy, and personalized skincare has earned it a global presence and a loyal clientele. Today, the brand continues to uphold its founding principles, offering exceptional skincare solutions through research, innovation, and education, empowering individuals to achieve healthy, radiant skin.

GHD

GHD (Good Hair Day) is a luxury hair styling brand renowned for its innovation and premium quality. Established in 2001, ghd transformed the hair industry with its professional styling tools, including iconic hair straighteners and cutting-edge dryers. The brand holds about 117 patents for its advanced technology, reflecting its commitment to hair health and superior performance. Favored by top stylists and consumers worldwide, ghd has received numerous awards for design and effectiveness. Each product is crafted to enhance beauty and confidence, making styling an indulgent experience. ghd empowers individuals to express their unique style with sophistication and flair.

FANOLA

Fanola is the professional brand of hair care products. A young, exuberant and future-oriented brand. In just 15 years it has built its DNA around 3 keywords: COLOUR, CRATIVITY and SHARING.

Colour is the core of the brand, as both the end and the means of expressing vitality and liveliness. It is through colour that Fanola asserts its creativity, the desire to dare and to go beyond the concept of traditional beauty. It is a social native brand, a trend setter, constantly in search of new inspirations, to give life every day to original and surprising wow-effect creations to share with others. Fanola's technical excellence and product innovation product innovation allows you to experiment and express unconventional creativity, guaranteeing WOW effect with the Freedom to experiment to reveal
beauty and express joy of living. A 100% Made in Italy brand that has exploded overseas thanks to the power of social networks, generating thousands of shares and online conversations worldwide.