28 – 30 October, 2024 Dubai World Trade Centre

Front Row by Nazih

Get front and centre

Front Row, where live demonstrations and expert presentations come together on stage, delivering an experience that engages and educates simultaneously.

With an avant-garde design it’s poised to celebrate the dynamic essence of the beauty industry in unprecedented fashion. Vibrant and bold, bursting with color, it reflects the ever-changing trends and vitality of beauty, both globally and locally.

Join us at Front Row and experience firsthand why it's the essential event of the year for beauty enthusiasts and professionals alike.

Beautyworld Middle East 2023 - Front Row

Schedule Participants Participating brands

2023 Schedule

Day 1 - 30th October 2023

Day 1: 30th October
10:50 AM	Welcome Speech by Nazih
11:00 AM	DENMAN Hair Show
11:45 AM	IT'S A 10 Hair Show
12:25 PM	ENTERTAINMENT ACT-1
12:35 PM	GUINOT Skincare Show (VAR Machine)
1:05 PM	ENTERTAINMENT ACT-2
1:15 PM	LEVEL3 Barber Show
2:00 PM	OXY Hair Show
2:30 PM	ENTERTAINMENT ACT-3
2:40 PM	GHD Hair Show
3:25 PM	Guinot Skincare Show
4:00 PM	SAPHIRA Hair Show
4:45 PM	JPMS Salon Hair Show
5:20 PM	Nail It! Competition Awards
6:00 PM	Day 1 - CLOSING

Day 2 - 31st October 2023

Day 2: 31st October
11:00 AM	iT'S A 10 Hair Show
12:20 PM	GUINOT Skincare Show
12:50 PM	ENTERTAINMENT ACT-1
1:00 PM	DENMAN Hair Show
1:45 PM	LEVEL3 Barber Show
2:30 PM	OXY Hair Show
3:00 PM	ENTERTAINMENT ACT-2
3:10 PM	SAPHIRA Hair Show
3:55 PM	GUINOT Skincare Show
4:30 PM	GHD Hair Show
5:00 PM	ENTERTAINMENT ACT-3
5:10 PM	JPMS Salon Hair Show
5:40 PM	Nail It! Competition Awards
6:00 PM	Day 2 - CLOSING

Day 3 - 1st November 2023

Day 3: 1st November
11:00 AM	GUINOT Skincare Show
11:35 AM	DENMAN Hair Show
12:15 PM	ENTERTAINMENT ACT-1
12:25 PM	It's A 10 Hair Show
1:10 PM	LEVEL3 Barber Show
1:55 PM	OXY Hair Show
2:30 PM	GHD Hair Show
3:10 PM	ENTERTAINMENT ACT-2
3:20 PM	SAPHIRA Hair Show
4:00 PM	ENTERTAINMENT ACT-3
4:10 PM	GUiNOT Skincare Show
4:45 PM	JPMS Salon Hair Show
5:30 PM	Nail It! Competition Awards
6:00 PM	Day 3 - CLOSING

2023 Participants

Abed Kosove

Owner & CEO, Soho Vintage Barbers, L3VEL3

Arod (Yadiel) Rodriguez

Chief Marketing Officer, Artist, L3VEL3

Brandon Messinger

UK Ambassador, Denman Professional

Carlos (Los) Estrella

Artist, L3VEL3

Carolyn Aronson

Owner & Founder, It's a 10 Haircare

Carl Zachhau

Global Educator & MD, Mashup Haircare, It's a 10 Haircare

Deya Elayyan

Artist, Comedian, L3VEL3

Grant Williams

Global Session Educator, ghd

Iftach Yaari

Business Partner, Brilliant Brands Brilliant Distributors, It's a 10 Haircare

Jay Nouri

CEO, L3VEL3

Josheph Ghazarian

NAZIH Education Manager & JPMS International Trainer, John Paul Mitchell Systems

Julian Normand

International Educator & Celebrity Hairstylist, Saphira

Kadir Alkan

Hairdresser, Oxyhair

Lara Kay

Celebrity Hairstylist, Educator, & CEO of Studio Kay Salon, Saphira

Liana Roberti Galstyan

Educator, GHD

Sandrine Carliez

Guinot International Training & Development Manager, Guinot

Saphira Greenberg

Founder & CEO, Saphira

Zeina Nasr

NAZIH Skincare Educator, Guinot

2023 Partcipating Brands

Babyliss PRO

BaBylissPRO® – Innovate with and for hairdressers has been BaBylissPRO®’s watchword for more than 60 years. Being exclusively devoted to the professional hair industry, BaBylissPRO® offers reliable high-tech and high-performance products, designed and developed to match professionals’ needs and expectations, and serving their creativity. We are pleased to count ourselves amongst the few who can pride themselves of acquiring an image as the unchallenged brand in the field of beauty and hairstyling.

Denman

DENMAN British Design. Global Style. Since the creation of the first brush in 1938, Denman has helped professionals around the globe to transform hair. Denman products are now sold in over 60 countries around the world from its factory in Northern Ireland. Proudly made in the UK, Denman is renowned for its exceptional standards of quality, performance and innovation and has been the brush of choice for visionary stylists like Vidal Sassoon and Paul Mitchell.

GHD

GHD is a global leader in hair tools and the UK’s number one recommended styling brand, merging science and innovation, with luxury beauty and style; GHD pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world, which deliver safer for hair heat styling and have become an essential part of the daily lives of hair stylists and women globally. Loved by consumers, influencers, celebrities and professionals, make everyday a GOOD HAIR DAY with GHD.

Guinot

Guinot, a leading brand in the beauty and skincare industry, has a captivating story that traces back to its founding in the early 1960s. The brand's journey began with the vision and passion of a French biochemist named René Guinot, who had a profound fascination with the science of skincare and a desire to revolutionize the industry. Guinot remains true to its founding principles, upholding René Guinot's legacy of combining science, nature, and professionalism to provide exceptional skincare solutions. With its continued commitment to research, innovation, and education, Guinot remains a beacon of excellence in the beauty industry, empowering individuals to achieve healthy, radiant, and ageless skin.

It’s a 10

It's a 10 haircare began with the idea that feeling good about your hair should be easy. Over the years, hair care has gotten confusing. Now, through our exclusive professional salon formulas, you can enjoy shine, hydration and healthy movement with just one product. We call it "strength in simplicity" and it will undoubtedly change the way you think about hair care.

John Paul Mitchell Systems

John Paul Mitchell Systems® (JPMS™) is a leading manufacturer of Professional hair care products with a commitment to a long, sustainable future. We honor our roots, our founders' values and our sustainability leadership across generations. Our passion for hair and compassion for people and the planet is our priority and we aim to take positive and impactful actions that leave the ecosystems and communities where we operate in a better place than how we found them. We are committed to climate neutrality across our operations by 2050. In 1980, we became the first professional beauty company to publicly stand up against animal testing. Today, that pledge to our furry friends remains a driving force in all that we do. Paul Mitchell® professional salon hair care combines trusted performance, clean ingredients and sustainable business practices.

L3VEL3

L3VEL3™ is a brand built by the Artist for the Artist. Our mission is to provide professional grooming products that deliver guaranteed results. Our Artists are the heart of our brand, inspiring every ethical and innovative move we make. Our work ethic is to have mutual respect, trust, loyalty, and passion. Working daily on to uplift the barbering industry to the highest level. Our Goal is to shake up the men’s grooming industry, making High Quality products that make the latest hair trends achievable – in the barbershop and at home. At L3VEL3™, we offer everything a regular consumer, or a professional barber could need. We are an innovative, progressive and forward thinking brand that has been designed by barbers, for barbers ensuring that all formulations are exactly on point for both the hair professional, and the requirements of the modern day man. It's time to take your image to the next L3VEL with L3VEL3™.

Oxy Hair

Natural & Undetectable Non-Surgical Hair Loss Solution for Men A Revolutionary Solution backed by cutting edge Turkish Technology to restore confidence and naturally transform your appearance. REGAIN CONFIDENCE! FIGHT HAIR LOSS! At Oxy Hair Fixing, we specialize in providing a revolutionary solution to overcome baldness using an entirely natural method, backed by cutting-edge Turkish technology. Our process involves meticulously weaving faux hair onto a polymer skin base, which is skillfully created to match your countenance flawlessly. These simulated hair patches blend seamlessly with your natural hair, ensuring an identical match in color and texture. Experience the ultimate bald hair solution with our non-surgical hair fixing and replacement techniques. Trust Oxy Hair Fixing to restore confidence and naturally transform your appearance.Oxy Hair

Saphira

SAPHIRA is the first and only natural, salon professional haircare brand to use the world renowned 26 healing minerals sourced from the Dead Sea. It is a premium healing care line managed by a female founder and CEO and works magic on scalp and all hair types including dry, damaged, curly, thin and textured. Saphira’s Mineral Mud mask has won awards and currently the team is excited to launch the new Glossy Blonde line at Beauty World Middle East. Inspired by Positive Psychology, Saphira, also the name of its founder, has pioneered a message of positivity and empowerment while giving focus to the importance of giving back to charities.