Front Row by Nazih Group

Denman

DENMAN British Design. Global Style. Since the creation of the first brush in 1938, Denman has helped professionals around the globe to transform hair. Denman products are now sold in over 60 countries around the world from its factory in Northern Ireland.

Proudly made in the UK, Denman is renowned for its exceptional standards of quality, performance and innovation and has been the brush of choice for visionary stylists like Vidal Sassoon and Paul Mitchell. 

Guinot

Guinot, a leading brand in the beauty and skincare industry, has a captivating story that traces back to its founding in the early 1960s. The brand's journey began with the vision and passion of a French biochemist named René Guinot, who had a profound fascination with the science of skincare and a desire to revolutionize the industry.

The Rene Guinot Company was set up in 1963, to supply his wife, a Beauty Therapist, with quality products. Driven by the belief that every individual should have access to high-quality skincare products and professional treatments that truly deliver visible results, René Guinot founded Laboratoires Guinot in Paris in 1963 with the brand focusing on merging scientific expertise with innovative formulations, all while harnessing the power of natural ingredients to enhance the skin's health and beauty. 

One of the key moments that cemented Guinot's position as a trailblazer was the introduction of the iconic "Hydradermie" facial treatment in 1972 – a revolutionary treatment, also known as the "Star Treatment," was the first-ever machine-based facial that combined cutting-edge technology with customized skincare products. The Hydradermie treatment became an instant success and remains a cornerstone of Guinot's extensive treatment offerings to this day.

Over the years, Guinot continued to expand its range of skincare products and treatments, always staying at the forefront of scientific advancements and incorporating the latest research into their formulations. The brand's dedication to innovation and efficacy, along with a commitment to personalized skincare solutions, has earned Guinot a loyal clientele and the trust of beauty professionals worldwide. As a result of its success, Guinot has grown into a global brand, with a presence in numerous countries and a network of esteemed beauty salons and spas that offer its signature treatments and products.

Today, Guinot remains true to its founding principles, upholding René Guinot's legacy of combining science, nature, and professionalism to provide exceptional skincare solutions. With its continued commitment to research, innovation, and education, Guinot remains a beacon of excellence in the beauty industry, empowering individuals to achieve healthy, radiant, and ageless skin.

John Paul Mitchell Systems

John Paul Mitchell Systems® (JPMS™) is a leading manufacturer of Professional hair care products with a commitment to a long, sustainable future. We honor our roots, our founders' values and our sustainability leadership across generations. Our passion for hair and compassion for people and the planet is our priority and we aim to take positive and impactful actions that leave the ecosystems and communities where we operate in a better place than how we found them. We are committed to climate neutrality across our operations by 2050. In 1980, we became the first professional beauty company to publicly stand up against animal testing. Today, that pledge to our furry friends remains a driving force in all that we do. Paul Mitchell® professional salon hair care combines trusted performance, clean ingredients and sustainable business practices. 

Saphira

SAPHIRA is the first and only natural, salon professional haircare brand to use the world renowned 26 healing minerals sourced from the Dead Sea. It is a premium healing care line managed by a female founder and CEO and works magic on scalp and all hair types including dry, damaged, curly, thin and textured. Saphira’s Mineral Mud mask has won awards and currently the team is excited to launch the new Glossy Blonde line at Beauty World Middle East. Inspired by Positive Psychology, Saphira, also the name of its founder, has pioneered a message of positivity and empowerment while giving focus to the importance of giving back to charities.