Discover Beauty from Every Corner of the World
Beautyworld Middle East showcases a truly global stage for the beauty industry, featuring 27 dedicated country pavilions to date. From the established showcases of Turkey, France, Italy, Germany, Brazil, Spain, USA, Korea, and China, to the exciting debuts of Australia and Sri Lanka, the pavilions highlight the diversity, creativity, and innovation shaping the sector worldwide. Each pavilion offers direct access to leading brands, national expertise, and fresh opportunities for cross-border partnerships.
Beauty Beginnings is an exciting discovery zone returning for its second year at Beautyworld Middle East 2025, following a successful debut in 2024. Exclusively designed to introduce beauty brands to the MENA region, this curated space offers the ideal platform to explore the new, the niche, and the noteworthy.
From emerging startups to SMEs, Beauty Beginnings is crafted to foster one-on-one connections with global beauty brands. It will showcase a carefully selected range of brands from various categories, highlighting trends, celebrating innovation, and offering a glimpse into the future of beauty.
With its prime location and an exceptional lineup of beauty names returning for their second appearance at Beautyworld Middle East, Beauty Beginnings is set to be an unmissable destination.
Location: Hall 6