Discover Beauty from Every Corner of the World
Beautyworld Middle East showcases a truly global stage for the beauty industry, featuring 27 dedicated country pavilions to date. From the established showcases of Turkey, France, Italy, Germany, Brazil, Spain, USA, Korea, and China, to the exciting debuts of Australia and Sri Lanka, the pavilions highlight the diversity, creativity, and innovation shaping the sector worldwide. Each pavilion offers direct access to leading brands, national expertise, and fresh opportunities for cross-border partnerships.











