Brand awareness
- Announce your participation early via LinkedIn, email, and Marketing Toolbox assets.
- Explore branding and sponsorship opportunities, including app sponsorships and newsletter features.
- Share engaging content: teasers, countdowns, product highlights, and brand launches; update your exhibitor profile and app info at least 8 weeks prior.
- Get featured in spotlights, social posts, or press coverage.
- Participate in the Hosted Buyers Program to meet VIPs.
- Design a visually strong booth with clear branding and offer useful giveaways.
- Host activations, capture attendee content, and share highlights post-event.
- Repurpose content to keep the conversation going.
Brand launch
Customise your stand with demos or immersive brand experiences.
Keep your exhibitor listing updated with company info, products, and media.
Use the Marketing Toolbox to promote your participation online.
Build pre-event buzz with storytelling and omni-channel campaigns.
Collaborate with organisers on teaser content to drive curiosity and booth traffic.
Participate in sessions as a speaker or panelist to boost your thought leadership.
Pre-book meetings via the event app for quality engagements.
Enhance the onsite experience with personalised merchandise, contests, and interactive activities.
New business / Engage with existing clients
- Define your ideal client and tailor your communication.
- Schedule meetings in advance via the matchmaking platform and event app.
- Update your exhibitor profile with stand details, products, and contact info.
- Brief your team on pitches, lead questions, and app activation for badge scanning.
- Make your booth approachable and clearly communicate your offerings.
- Consider sponsorships for extra visibility.
- Offer demos, share success stories, and capture leads with notes in the app.
- Follow up within 3–5 days with personalised messages.
- Share post-event recaps and tag relevant contacts.
- Track results and share feedback in the post-show survey.
Thought-leadership
- Define a clear niche topic aligned with your expertise and the audience.
- Secure speaking opportunities: conference sessions, panels, or workshops.
- Create valuable content: newsletters, whitepapers, reports, and social media campaigns.
- Engage with organisers: pre-show webinars, opinion pieces, and share assets on your exhibitor profile and event app.
- Invite key clients and prospects, offering VIP meet & greets or exclusive briefings.
- Host knowledge sessions at your booth, including demos or Q&As.
- Collaborate with media and influencers for interviews or booth walkthroughs.
- Share live content on social media using official hashtags for visibility.
- Post-event, share highlights, key takeaways, or repurpose content into blogs, podcasts, or webinars.
- Gather feedback from clients and attendees to refine your approach.