Events at Beautyworld Middle East

Conference: Next in Beauty

The upcoming edition of the show will bring fresh thinking, new insights and elevated business strategies to the fore. This is reflected in our conference programme, which will run across all show days, and focus on key topics such as Innovation, Market Trends, and Business in the Middle East.

NEW: Beauty Tech

Beauty Tech is an exciting new product section that will be dedicated to solutions that are genuine game-changers. Interact first-hand with companies showcasing a spectrum of the latest technologies, from customised skincare devices (pods), AI-driven skincare, and haircare analysers (smart combs) to beauty apps, virtual mirrors, skin mapping devices and more.

NEW: Signature Scent Journey

In celebration of the 25^th edition of the show, seventeen of the top fragrance houses have been invited to create a unique fragrance that captures and evokes the spirit of Beautyworld Middle East! Take a journey to sample all and vote for your favourite. 

NEW: A World of Scents

Beautyworld Middle East in collaboration Iberchem presents A World of Scents, a new olfactory experience. Discover the beauty and benefits of scents beyond the stands of the fragrance brands and companies.

Front Row by Nazih Group

Front Row, a visionary new show highlight that captures the spirit of Beautyworld with style and panache, puts you right in the midst of the latest new developments in the industry. Stay tuned to find out about the talent making their way to the show this year!

Quintessence - the art of perfume

Rare. Exquisite. And really very niche.

‘Quintessence – the art of perfume’ is the exclusive platform devoted to artistic fragrance and specialised knowledge in perfumery. Some of the world’s most unique perfumers will showcase their creations in a bespoke, luxurious environment befitting the stature of these magnificent ‘scentsations’. #niche