Events at Beautyworld Middle East

NEW: Front Row

Front Row, a visionary new show highlight that captures the spirit of Beautyworld with style and panache, puts you right in the midst of the latest new developments in the industry. Stay tuned to find out about the talent making their way to the show this year!

NEW: Ready to Beauty

Ready to Beauty is another new feature this year, a dedicated showcase of hand-picked brands from across the globe that answer the needs and wants of a multicultural Middle East and African audience. View the brands that are making their debut in the region.

Quintessence - the art of perfume

Rare. Exquisite. And really very niche.

‘Quintessence – the art of perfume’ is the exclusive platform devoted to artistic fragrance and specialised knowledge in perfumery. Some of the world’s most unique perfumers will showcase their creations in a bespoke, luxurious environment befitting the stature of these magnificent ‘scentsations’. #niche

Battle of the Barbers

Male grooming

Once more, Beautyworld Middle East and the British Barbers’ Association (BBA) comes together, once more, to present the Middle East’s most exciting barbering competition in the UAE. Battle of the Barbers shines the spotlight on the art of barbering. #barberUAE

Nail It! by Artistic Nail Design & OPI

Calling all the best upcoming nail artists in town!

The Nail It! Competition is here again building connections with all the nail professionals. The competition, with emphasis on creativity, technique and versatility, is supported by US nail brands, Artistic Nail and OPI. Judges are high calibre artists and educators who take pride in their skills and excellent knowledge in nail designs. The three-day event will have six categories in which each category has one winner. Are you a nail artist? Why not join this exciting competition and be the Nail It! 2018 grand winner. #NailIt

Fragrance Station

Sample various fragrances on display at the exhibition by visiting one single location! Find a scent you like? Simply look at the tag attached to the fragrance to see the exhibitor name and stand number. #ScentStation