27 – 29 October, 2025 Dubai World Trade Centre

Features & Highlights at Beautyworld Middle East

In addition to presenting promising opportunities, the show will awe and enthral you with a rich array of events and exclusive features over three days. Add your experience to our story! #BeautyworldEvents

NEW The Makeup Studio

Get ready for top international makeup artists, skincare specialists, and leading brands for three days of live demonstrations. Stay tuned for more updates.

NEW Next in Fragrance Conference

A bold new chapter in scent innovation began with the debut of Next in Fragrance at Beautyworld Middle East.

NEW Natural Notes

Experience 10 global natural ingredient producers and 15 top fragrance houses in collaboration with Resperfuma.

beautyLIVE by Fresha

beautyLIVE is back! Brought to you by Fresha, join three days of live hair demonstrations you cannot miss!

Next in Beauty Conference

Top professionals from the beauty industry for an immersive three-day conference, where we delve into the current state of the beauty industry and its future evolution.

Beautyworld Middle East Awards 2024 key visual

Beautyworld Middle East Awards 2025

Present your brand and product to an international, high-profile jury and be recognised as an outstanding performer, visionary and achiever across the beauty & fragrance industry.

Signature Scent

Using the latest technology by Airparfum®, cast your vote as the top international fragrance houses come together to create their interpretation of a signature scent for the show.

Front Row by Nazih

Where live demonstrations and expert presentations come together on stage, in partnership with Nazih, prepare for an experience that engages and educates simultaneously.

Nail It! by Nazih Group

More than a competition - it's a celebration of artistry, skill, and passion. This is your opportunity to shine and leave your mark in the professional nail community.