Events at Beautyworld Middle East

Front Row

Front Row, a visionary new show highlight that captures the spirit of Beautyworld with style and panache, puts you right in the midst of the latest new developments in the industry. Stay tuned to find out about the talent making their way to the show this year!

Quintessence - the art of perfume

Rare. Exquisite. And really very niche.

‘Quintessence – the art of perfume’ is the exclusive platform devoted to artistic fragrance and specialised knowledge in perfumery. Some of the world’s most unique perfumers will showcase their creations in a bespoke, luxurious environment befitting the stature of these magnificent ‘scentsations’. #niche

Battle of the Barbers

An exceptional platform for talent, it’s where superstar barbers in the UAE get to showcase their craft in our Barbering Championship. It’s an opportunity for seasoned professionals to hone their skills alongside the experts in barbering and male grooming from Europe, who will be on the judging panel and will share their expertise over three days.

Nail It! by Artistic Nail Design & OPI

Calling all the best upcoming nail artists in town!

The Nail It! Competition is here again building connections with all the nail professionals. The competition, with emphasis on creativity, technique and versatility, is supported by US nail brands, Artistic Nail and OPI. Judges are high calibre artists and educators who take pride in their skills and excellent knowledge in nail designs. The three-day event will have six categories in which each category has one winner. Are you a nail artist? Why not join this exciting competition and be the Nail It! 2021 grand winner. #NailIt

Fragrance Station

Sample various fragrances on display at the exhibition by visiting one single location! Find a scent you like? Simply look at the tag attached to the fragrance to see the exhibitor name and stand number. #ScentStation