Your emotions. Your frequency. Your fragrance.
At Scented Surprise, science, culture, and emotion came together to create a fragrance that was entirely yours. By sensing the subtle rhythm of attendees’ heartbeats, the experience captured their inner state and wove it into Oud—the timeless essence of Emirati perfumery. Each heartbeat became a note, composing a fragrance that was profoundly personal, an invisible signature of emotions and stories.
By hosting this first-of-its-kind biometric fragrance experience, Beautyworld Middle East reinforced its position as the premier showcase for perfumery innovation. Scented Surprise stood out as a distinctive highlight, seamlessly blending artistic expression with technological advancement.
The Emotional Diagnosis Journey
Touch & Capture
Place a finger on the pulse sensor and watch your heartbeat come alive as captivating with Arabic-inspired scent light waves
Scent Interpretation
Experience a fragrance uniquely yours as our algorithm captures your heartbeat
Fragrance Revelation
Reveal your emotions in a personalized fragrance, captured as a scented card or mist.
Participating Brands
