Your emotions. Your frequency. Your fragrance.
At Scented Surprise, science, culture, and emotion come together to create a fragrance that is entirely yours. By sensing the subtle rhythm of your heartbeat, we capture your inner state and weave it into Oud—the timeless essence of Emirati perfumery. Each heartbeat becomes a note, composing a fragrance that is profoundly personal, an invisible signature of your emotions and story.
By hosting this first-of-its-kind biometric fragrance experience, Beautyworld Middle East reinforces its position as the premier showcase for perfumery innovation. Scented Surprise stands out as a distinctive highlight, seamlessly blending artistic expression with technological advancement.
Location: Hall 1
The Emotional Diagnosis Journey
Touch & Capture
Place a finger on the pulse sensor and watch your heartbeat come alive as captivating with Arabic-inspired scent light waves
Scent Interpretation
Experience a fragrance uniquely yours as our algorithm captures your heartbeat
Fragrance Revelation
Reveal your emotions in a personalized fragrance, captured as a scented card or mist.
Participating Brands
