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Beautyworld Middle East 2024: What an Incredible Journey—See You in 2025!

Be part of the next chapter—secure your stand for Beautyworld Middle East 2025 and experience the excitement all over again!

Beautyworld Middle East 2025
Beautyworld Middle East Awards 2024 Winners
Beautyworld Middle East - BeautyMatter report
Beautyworld Middle East - Product sampling

After an incredible edition this year, Beautyworld Middle East will return from 27 - 29 October 2025

This year, we pulled out all the stops to bring you our most spectacular edition yet. The event featured the biggest and most diverse presentation of global brands covering the entire supply chain, innovations and products in the industry. In addition, visitors of the event saw brand new activations, exciting product demonstrations, the beautylive stage, return of highly anticipated show highlights and so much more... 

We'll be back with new announcements and exciting updates for the 2025 edition. Want to see how the region's largest and most important beauty event can help your business? Contact us today.

Why The Middle East Matters Now

2024 Middle East Beauty Market Report

Dedicated showcases for companies to flaunt their unique and standout products

Beautyworld Middle East - Networking

Beauty Beginnings

Beauty Beginnings was an exciting discovery zone introduced at Beautyworld Middle East 2024. Exclusively designed to showcase beauty brands to the MENA region, this curated experience provided the perfect platform to uncover the new, the niche, and the noteworthy.

Beautyworld Middle East 2024 - quintessence

quintessence - the art of perfume

'quintessence – The Art of Perfume' was the exclusive stage dedicated to niche fragrances. In this bespoke, luxurious environment, brands and creators were provided with a dedicated section to elegantly showcase their products and foster meaningful interactions with the right audience. It created an atmosphere where the essence of these unique fragrances took center stage.

Beautyworld Middle East 2024 - clean+conscious

clean+conscious - Our commitment to the planet

Taking a holistic approach to the shifting values of today’s consumers, Clean+Conscious was the dedicated space for brands committed to making a positive impact on both people and the planet. This exclusive area showcased brands offering environmentally friendly, natural, and ethically sourced beauty product.

Hear it straight from the beauty community

Beautyworld Middle East - Testimony of Abdul Mateen Dhamma, founder and CEO of Dhamma Perfumes
Beautyworld Middle East - Testimony of Jo Malone CBE, Perfumer & Founder of Jo Loves
Beautyworld Middle East - Testimony of  Bruce Ellsworth, Commercial Attaché, Consulate General of the USA
Beautyworld Middle East - Testimony of Hanna Felipe, Brand & Product Manager, Piliani

Beautyworld worldwide

Beautyworld worldwide

For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.