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Rethink. Reinvent. Rediscover.

The region’s largest international trade fair for the beauty industry.

The 25th edition of Beautyworld Middle East will take place from 5 - 7 October 2021 at the Dubai World Trade Centre. The upcoming show will host exhibitors from 54 countries and 17 dedicated country pavilions, making it the first truly international beauty event of the year. 

Businesses all over the world are eager to reconnect and discover the trends that are shaping the beauty industry in a post-pandemic world, and Dubai is the destination. We remain committed to connecting businesses worldwide once again, and to do it safely.

The 2021 edition will cast a spotlight on path-breaking innovation, highlight new trends and technologies, and fragrantly express 25 years of success. Discover the theme for Beautyworld Middle East 2021, ‘Rethink. Reinvent. Rediscover’ played out across different show sections, as we welcome the beauty community back to a refreshed and renewed event, packed with potential.

It's time to reconnect with the international beauty community at Beautyworld Middle East 2021!

Beautyworld Middle East - Dubai skyline

Important update on attending Dubai business events

View the answers that have been circulated by the Department of Tourism and Commerce Marketing (DTCM) in Dubai in response to frequently asked questions on attending business events in Dubai.

Beautyworld Middle East - Health & Safety Measures

Health & Safety Measures

We understand the concerns related to air travel, as well as health and safety while in Dubai. Stringent measures across airplanes, airports, in the city and at the venue have helped boost participants confidence significantly.

Some of the 2021 confirmed exhibitors

Beautyworld Middle East - 2021 Confirmed exhibitors
Beautyworld Middle East - 2021 Confirmed exhibitors
Beautyworld Middle East - 2021 Confirmed exhibitors
Beautyworld Middle East - 2021 Confirmed exhibitors
Beautyworld Middle East - 2021 Confirmed exhibitors
Beautyworld Middle East - 2021 Confirmed exhibitors

Webinars live and on-demand

webinars
  • Beauty Tech: How to improve customer experience through technology
  • Pulse of the Industry: Salon & Spa
  • Pulse of the Industry: Fragrance
  • Salon and Spa safety during Covid -19 
  • Crisis management and communications strategies
  • Social media and beauty – a bold new landscape 
  • The growth of e-commerce and how it is reshaping the beauty industry 
  • Is the beauty industry crisis resilient? 
  • The rise of the Personal Care market during Covid-19
View the webinar schedule here

Exhibtior Testimonials

We are a long time exhibitor at Beautyworld and find this as an important platform for us to meet our existing and potential clients with different needs. Beautyworld is like a business solution that helps us to connect with international suppliers from Africa and Europe. This region is very important for us cause of the rise in the value of Beauty products, the amount of people using the products and the numerous companies competing in this region, so we try to find a way to benefit from all these aspects.

Nazih Group logo

Beautyworld Middle East helps us in exhibiting our products to a different range of individuals with different types of requirements, also we have sensed a boom in the Middle East market for our products and we try to use this opportunity to reach further into the regional markets.

Lyla Blanc logo

Headline and Official Country Pavilion Sponsor

Beautyworld Middle East - Turkish Cosmetics

Beautyworld Middle East on Social Media

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