Beauty Beginnings is an exciting new discovery zone launching at Beautyworld Middle East 2024. Exclusively designed to introduce beauty brands to the MENA region, this curated experience is the perfect place to uncover the new, the niche and the noteworthy.

'quintessence – the art of perfume' is the exclusive stage dedicated to niche fragrances. In this bespoke, luxurious environment, we provide brands and creators with a dedicated section to elegantly showcase their products and foster meaningful interactions with the right audience. Join us in creating an atmosphere where the essence of these unique fragrances takes center stage.

Taking a more holistic approach to the shift in values of today’s consumers, clean+conscious is the new home for brands committed to making a difference to both people and the planet. This exclusive area is reserved for brands curating environmentally friendly, natural, and ethically associated beauty products.