- Access Beauty Insiders has been appointed the official PR agency for Beautyworld Middle East 2025, which is shaping up to be the show’s most globally ambitious edition to date, bringing together over 2,000 exhibitors from more than 70 countries.
- Messe Frankfurt has enlisted the agency to enhance the international visibility of the event, with far-reaching media campaigns, new show features, and an expanded focus on audiences across Europe and the Americas. Access Beauty Insiders will spearhead global media engagement and drive momentum across press and key opinion leader networks worldwide.
Dubai, UAE: 1st June, 2025 Access Beauty Insiders has been named the official PR agency for Beautyworld Middle East 2025, one of the most influential trade shows for the global beauty industry. Organised by Messe Frankfurt Middle East, the event will take place 27–29 October 2025 at the Dubai World Trade Centre, promising to be the biggest and most impactful edition to date.
With a legacy spanning nearly 30 years, Beautyworld Middle East is the go-to platform for industry professionals across fragrance, colour cosmetics, skincare, haircare, spa & salon, packaging, raw materials, and next-gen beauty tech.
Highlighting its reputation as an entry point to the Middle East beauty market, the event will also feature 2,000+ exhibitors from 70 countries, alongside the Next in Beauty conference and the new Next in Fragrance Conference, live demonstrations, creative sessions, and the prestigious Beautyworld Awards.
Under this new partnership, Access Beauty Insiders will support and work alongside Messe Frankfurt Middle East’s in-house PR and marketing teams to amplify the show’s message throughout the Middle East and across international markets.
The team will also be supporting media professionals and Key Opinion Leaders during the event to highlight educational programmes and themed feature areas. This year’s event will include the fragrance dedicated Quintessence and Signature Scent zones, as well as
Clean + Conscious, Beauty Beginnings zones; beautyLIVE, Nail It!, Front Row and Premium Club networking—in addition to several new and exciting show floor features that are yet to be announced.
“We’re thrilled to be appointed PR agency of record for Beautyworld Middle East 2025,” said Daniela Ciocan, Founder and CEO of Access Beauty Insiders. “This show represents the heartbeat of the beauty industry in the region, and our team is excited to help boost international exhibitor and attendee engagement, while building on the connection with Middle Eastern audiences. We’re here to make the buzz go global.”
As part of its brief, Access Beauty Insiders will work closely with Messe Frankfurt’s in-house team to elevate the event’s reputation as the must-attend beauty destination, with a renewed focus on attracting increased participation from Europe, the Americas, and beyond.
“We are delighted to be partnering with Daniela and the Access Beauty Insiders team,” said Teresa Heitor Goncalves, Portfolio Director – Consumer Goods, Messe Frankfurt Middle East GmbH “Their depth of industry knowledge and track record in beauty event communications make them a perfect fit. Together, we’re aiming for our most dynamic edition yet—the inclusion of new show features, more international exhibitors, more visitors, and greater global visibility than ever before, while simultaneously curating the very highest level of product quality.”
With this powerful new partnership in place, Beautyworld Middle East 2025 is set to reach new heights on the international beauty stage.