Beauty Beginnings was an exciting discovery zone introduced at Beautyworld Middle East 2024. Exclusively designed to showcase beauty brands to the MENA region, this curated experience provided the perfect platform to uncover the new, the niche, and the noteworthy.

'quintessence – The Art of Perfume' was the exclusive stage dedicated to niche fragrances. In this bespoke, luxurious environment, brands and creators were provided with a dedicated section to elegantly showcase their products and foster meaningful interactions with the right audience. It created an atmosphere where the essence of these unique fragrances took center stage.

Taking a holistic approach to the shifting values of today’s consumers, Clean+Conscious was the dedicated space for brands committed to making a positive impact on both people and the planet. This exclusive area showcased brands offering environmentally friendly, natural, and ethically sourced beauty product.