Beautyworld Middle East | 27 - 29 October 2025 | The largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East

Beautyworld Middle East - BeautyMatter report

Beautyworld Middle East - Product sampling

27 – 29 October, 2025 Dubai World Trade Centre

After an incredible edition this year, Beautyworld Middle East will return from 27 - 29 October 2025

After an incredible edition, Beautyworld Middle East will return from 27 - 29 October 2025.

We’re bringing you an even more spectacular edition in 2025, with the largest and most diverse showcase of global brands, covering the entire beauty supply chain, innovations, and products. Visitors will experience new features, exciting product demonstrations, the Beautylive stage, and so much more!

Stay tuned for new announcements and exciting updates as we prepare for the 2025 edition.

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2024 Highlight video: In case you missed it

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Beautyworld Middle East Awards 2025 - Now Open For Entries!

Beauty Deserves Recognition.

The 6th edition of the Beautyworld Middle East Awards returns this year - bigger, bolder, and more impactful. With our FREE application process and 17 diverse categories, this is your brand’s chance to stand out and be celebrated on the region’s most prestigious beauty stage. As the only awards platform of its kind in the Middle East, it not only honours excellence across the beauty industry but also opens doors to valuable networking and visibility opportunities.

Ready to make your mark?
Submit your entry in a category that aligns with your brand and take your place among the region’s finest.

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Breaking the mold: Unconventional networking

Beautyworld Middle East Awards

Honouring the region's impactful beauty professionals and brands for their creativity, innovation, and hard work.

Nail It! by Nazih Group

A vibrant stage where nail technicians showcase limitless creativity and professionalism.

Front Row by Nazih

A visionary show highlight that immerses you in the latest industry developments with style and panache.

Next in Beauty Conference

Renowned speakers share global trends, beauty tech, sustainability, European and Middle East cosmetics regulations, and more.

Signature Scent

A unique representation of the top international fragrances houses coming together to create their own interpretations.

beautyLIVE

Live, loud, and full of energy - witness international leading educators and brands in the hair industry.

Dedicated showcases for companies to flaunt their unique and standout products

Beauty Beginnings

Beauty Beginnings launched at Beautyworld Middle East 2024 as a dedicated zone spotlighting emerging and niche beauty brands for the MENA region.
Visitors discovered fresh innovations, standout products, and future industry leaders—all under one roof.

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Beautyworld Middle East 2024 - quintessence

quintessence - the art of perfume

quintessence – The Art of Perfume was an exclusive showcase for niche fragrances, offering a luxurious space for brands to connect with a targeted audience and spotlight their creations.

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Speak to our team to get involved

What you missed at the show

Beautyworld Middle East - Day 1 video thumbnail

Day 1 Show Highlights

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Day 2 Show Highlights

Beautyworld Middle East - Day 3 video thumbnail

Day 3 Show Highlights

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Why The Middle East Matters Now

The 2024 Middle East Beauty Market Report by BeautyMatter, in partnership with Messe Frankfurt Middle East, dives into the region’s fast-growing beauty and wellness landscape.

From the rise of Arab beauty to increasing demand for clean, inclusive, and innovative products, the report offers strategic insights for brands looking to enter or expand in the market. Whether you're a global player or an emerging brand, this is your guide to navigating one of the industry’s most dynamic regions.

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Hear it straight from the beauty community

Beautyworld Middle East - Testimony of Abdul Mateen Dhamma, founder and CEO of Dhamma Perfumes

Beautyworld Middle East - Testimony of Jo Malone CBE, Perfumer & Founder of Jo Loves

Beautyworld Middle East - Testimony of Bruce Ellsworth, Commercial Attaché, Consulate General of the USA

Everything you need to know

Exhibit and meet the global industry

Explore the full range of beauty industry

Beautyworld worldwide

For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.

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