About Beautyworld Middle East
Beautyworld Middle East 2025 unites over 2,000 exhibitors with 70,000+ trade visitors for three days of unmatched networking, innovation, and opportunity. More than a trade show, it’s the ultimate platform to explore market trends, discover groundbreaking products, and connect with the beauty industry’s most influential leaders.
As the region’s largest international beauty trade fair, the event captures the energy and creativity driving the sector forward, offering a vibrant space where ideas turn into business.
Please note: Entry is strictly for trade professionals aged 18 and above. Individuals under 18 are not permitted in the exhibition halls.
The most influential trade show of its kind
Why you can’t miss this year's edition
- As the largest industry meeting point, Beautyworld ME is the world’s most important international exhibition for the beauty and wellness industry
- The best platform for your customers and end-users to experience the capabilities of your products, face-to-face.
- Connect with key decision-makers from retailers, distributors, manufacturers, traders and government agencies.
- Put your business on the international market, to reach new and potential customers from across the globe.
Breaking the mold: Unconventional networking
Who should visit
Being the most influential trade show of its kind, Beautyworld Middle East welcomes a large number of attendees who are:
- Buyers / Dealers
- Distributors
- Manufacturers
- Hotel / Spa Developers
- Retailers / Wholesalers
- Consultants / Trainers
- Importers / Exporters
- Cosmetologists
- Beauty & Hair Professionals
- Trade Associations, Government Agencies, and Media
Beautyworld worldwide
For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.