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EN
EN (GB) - English
27 – 29 October, 2025 Dubai World Trade Centre
Personal Care and Men's Grooming
Personal care is premiumising to meet consumer expectations
Money pressures affect men’s shaving, but opportunities exist
Skinification can elevate deodorant claims
Body deodorants are hotting up the category with cooling claims
Fun and sensorial shave preps target Gen Zalpha
Shower items thrive while soap and bath launches struggle
Moving from shame to function in Middle East Intimate Hygiene
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