In tough economic times, consumers are turning to fragrance rather than lipstick to raise their spirits and add a touch of indulgence and self care to their daily lives, says Mintel.
While the “Lipstick Effect” once symbolised small indulgences during tough economies, it seems we’re now in the era of the Fragrance Factor. Mintel’s latest research shows that fragrance is holding its own — and even coming out on top — when people are choosing what beauty essentials to keep during tighter times. In countries like France and the Netherlands, fragrance is beating out daily must-haves like shampoo and moisturiser. In Argentina and Brazil, it shares the spotlight with bath and shower products.
It’s clear: fragrance isn’t just a beauty product — it’s an emotional escape.
