After an incredible edition, Beautyworld Middle East will return from 27 - 29 October 2025
After an incredible edition, Beautyworld Middle East will return from 27 - 29 October 2025.
We’re bringing you an even more spectacular edition in 2025, with the largest and most diverse showcase of global brands, covering the entire beauty supply chain, innovations, and products. Visitors will experience new features, exciting product demonstrations, the Beautylive stage, and so much more!
Stay tuned for new announcements and exciting updates as we prepare for the 2025 edition.
Breaking the mold: Unconventional networking
The Makeup Studio
Get ready for top international makeup artists, skincare specialists, and leading brands for three days of live demonstrations. Stay tuned for more updates.
Insights on Beauty and Fragrance
What you missed at the show
Why The Middle East Matters Now
The 2024 Middle East Beauty Market Report by BeautyMatter, in partnership with Messe Frankfurt Middle East, dives into the region’s fast-growing beauty and wellness landscape.
From the rise of Arab beauty to increasing demand for clean, inclusive, and innovative products, the report offers strategic insights for brands looking to enter or expand in the market. Whether you're a global player or an emerging brand, this is your guide to navigating one of the industry’s most dynamic regions.
Beautyworld worldwide
For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.