Registration Now Open – Be part of the global beauty event of the year
Beautyworld Middle East takes place from 27 – 29 October 2025 at Dubai World Trade Centre.
The show brings together a powerful and diverse showcase of global beauty brands, breakthrough innovations, and the full beauty supply chain. Experience standout features including new additions like Make Up Studio and the Next in Fragrance Conference, alongside returning favourites such as beautyLIVE, Next in Beauty, Quintessence, the Signature Scent, Front Row by Nazih, and Nail It! by Nazih Group — all designed to inspire, connect, educate, and transform business.
Whether you’re a salon owner, distributor, manufacturer, retailer or entrepreneur – this is your chance to connect with the people and brands shaping the future of beauty.
Register now and be part of it.
Breaking the mold: Unconventional networking
Beautyworld Middle East Awards 2025: Tickets are now live!

Join 400+ beauty professionals to celebrate the best in the industry
Why You Can’t Miss the Beautyworld Middle East Awards
- Join the celebration of skincare, haircare, fragrance, and beauty at their very best
- Network with 400+ industry leaders, founders, and creatives
- Indulge in a gourmet three-course dinner paired with premium drinks
- Enjoy live performances, a stylish reception, and an exclusive afterparty
Insights on Beauty and Fragrance
What you missed last year
Why The Middle East Matters Now

The 2024 Middle East Beauty Market Report by BeautyMatter, in partnership with Messe Frankfurt Middle East, dives into the region’s fast-growing beauty and wellness landscape.
From the rise of Arab beauty to increasing demand for clean, inclusive, and innovative products, the report offers strategic insights for brands looking to enter or expand in the market. Whether you're a global player or an emerging brand, this is your guide to navigating one of the industry’s most dynamic regions.
Beautyworld worldwide

For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.