Beautyworld Middle East
Beautyworld Middle East 2025 concluded with resounding success, uniting the global beauty industry for three inspiring days of innovation, artistry, and collaboration at Dubai World Trade Centre. The 29th edition showcased groundbreaking launches, live demonstrations, and thought-leading discussions across every sector — from fragrance and cosmetics to hair, nails, and beauty tech — reaffirming its position as the region’s most influential beauty trade fair.
Experience Beauty on a Global Scale
Step Into Beauty’s Most Exciting Spaces
Insights on Beauty and Fragrance
Why The Middle East Matters Now
The 2024 Middle East Beauty Market Report by BeautyMatter, in partnership with Messe Frankfurt Middle East, dives into the region’s fast-growing beauty and wellness landscape.
From the rise of Arab beauty to increasing demand for clean, inclusive, and innovative products, the report offers strategic insights for brands looking to enter or expand in the market. Whether you're a global player or an emerging brand, this is your guide to navigating one of the industry’s most dynamic regions.
Beautyworld worldwide
For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.