Be part of the global beauty event of the year
The 29th edition of Beautyworld Middle East takes place from 27 – 29 October 2025 at Dubai World Trade Centre.
The show brings together a powerful and diverse showcase of global beauty brands, breakthrough innovations, and the full beauty supply chain. Experience standout features including new additions like Make Up Studio and the Next in Fragrance Conference, alongside returning favourites such as beautyLIVE, Next in Beauty, Quintessence, the Signature Scent, Front Row by Nazih, and Nail It! by Nazih Group — all designed to inspire, connect, educate, and transform business.
Whether you’re a salon owner, distributor, manufacturer, retailer or entrepreneur – this is your chance to connect with the people and brands shaping the future of beauty.
Dates: 27 - 29 October, 2025
Venue: Dubai World Trade Centre
Show timings: 10am - 6pm
Experience Beauty on a Global Scale
Step Into Beauty’s Most Exciting Spaces
Introducing our 2025 Keynote Speaker for Next in Fragrance, Roja Dove
Internationally acclaimed Roja Dove, often celebrated as the “master tailor of scent,” will deliver the keynote address for our new conference Next in Fragrance, offering his unique perspective on the evolving world of fine fragrance. With decades of expertise and a reputation for redefining the art of perfumery, Dove will provide rare insights into the trends shaping the industry and the future of olfactory experiences.
This insightful session will be moderated by Valérie Kaminov, Founder and Managing Director of the International Luxury Brand Consultancy.
Beautyworld Middle East Awards 2025: Tickets are now live!
Join 400+ beauty professionals to celebrate the best in the industry
Why You Can’t Miss the Beautyworld Middle East Awards
- Join the celebration of skincare, haircare, fragrance, and beauty at their very best
- Network with 400+ industry leaders, founders, and creatives
- Indulge in a gourmet three-course dinner paired with premium drinks
- Enjoy live performances, a stylish reception, and an exclusive afterparty
Finalists to be announced on 17th September
Insights on Beauty and Fragrance
Why The Middle East Matters Now
The 2024 Middle East Beauty Market Report by BeautyMatter, in partnership with Messe Frankfurt Middle East, dives into the region’s fast-growing beauty and wellness landscape.
From the rise of Arab beauty to increasing demand for clean, inclusive, and innovative products, the report offers strategic insights for brands looking to enter or expand in the market. Whether you're a global player or an emerging brand, this is your guide to navigating one of the industry’s most dynamic regions.
Beautyworld worldwide
For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.