Don't Miss the Global Beauty Event of the Year
The countdown is on — Beautyworld Middle East 2025 opens in less than two weeks!
From 27 – 29 October at Dubai World Trade Centre, the 29th edition will bring together the world’s most influential beauty brands, pioneering innovators, and industry visionaries for three transformative days of business, trends, and inspiration.
Experience an unmissable lineup of live features and new launches, including The Makeup Studio, Next in Fragrance Conference, beautyLIVE, Next in Beauty, Quintessence, Signature Scent, Front Row by Nazih, and Nail It! by Nazih Group — all designed to ignite creativity, spark collaborations, and shape the future of the beauty industry.
Whether you’re a salon owner, distributor, manufacturer, retailer, or entrepreneur, this is your once-a-year opportunity to be where the entire global beauty community meets.
Dates: 27 - 29 October, 2025
Venue: Dubai World Trade Centre
Show timings: 10am - 6pm
Time is running out — register now and secure your place before it’s too late!
Experience Beauty on a Global Scale
Exclusive Masterclass with Hung Vanngo
Experience the New York–based celebrity makeup artist Hung Vanngo, at the Makeup Studio for an exclusive masterclass! Hung has created iconic looks for Selena Gomez, Scarlett Johansson, Jennifer Lawrence, Halle Berry, Olivia Wilde and many more. His work has been featured on the covers of Vogue and in campaigns for Louis Vuitton, Marc Jacobs and Lancôme, making him one of the most sought-after names in beauty today.
Catch him live on 27 October at 13:05 at The Makeup Studio and pick up tips, tricks, and inspiration straight from the master himself.
Step Into Beauty’s Most Exciting Spaces
Introducing our 2025 Keynote Speaker for Next in Fragrance, Roja Dove
Internationally acclaimed Roja Dove, often celebrated as the “master tailor of scent,” will deliver the keynote address for our new conference Next in Fragrance, offering his unique perspective on the evolving world of fine fragrance. With decades of expertise and a reputation for redefining the art of perfumery, Dove will provide rare insights into the trends shaping the industry and the future of olfactory experiences.
This insightful session will be moderated by Valérie Kaminov, Founder and Managing Director of the International Luxury Brand Consultancy.
Nikki Makeup’s Signature Masterclass
Step into the world of Nikki Makeup on 29 October, one of the most sought-after makeup artists in the industry. Her celebrity clients include Salma Hayek, Kim & Khloe Kardashian, Rosie Huntington-Whiteley, Demi Moore, Dua Lipa, Naomi Campbell, Priyanka Chopra, Kendall and Kris Jenner, and many others.
In this exclusive live masterclass on 29 October at 13:05 at The Makeup Studio, Nikki will unveil her most coveted techniques for achieving luminous, sculpted, and timeless beauty looks. Witness her artistry in action and gain expert insights that have redefined global beauty trends.
Beautyworld Middle East Awards 2025: Meet the Finalists!
The Beautyworld Middle East Awards 2025 finalists have been revealed!
Showcasing the most innovative brands, products, and personalities shaping the future of the industry. From breakthrough formulations to trailblazing talent, this year’s shortlist represents excellence and creativity at the highest level.
Join 400+ beauty professionals to celebrate the best in the industry
Why You Can’t Miss the Beautyworld Middle East Awards
- Join the celebration of skincare, haircare, fragrance, and beauty at their very best
- Network with 400+ industry leaders, founders, and creatives
- Indulge in a gourmet three-course dinner paired with premium drinks
- Enjoy live performances, a stylish reception, and an exclusive afterparty
Insights on Beauty and Fragrance
Why The Middle East Matters Now
The 2024 Middle East Beauty Market Report by BeautyMatter, in partnership with Messe Frankfurt Middle East, dives into the region’s fast-growing beauty and wellness landscape.
From the rise of Arab beauty to increasing demand for clean, inclusive, and innovative products, the report offers strategic insights for brands looking to enter or expand in the market. Whether you're a global player or an emerging brand, this is your guide to navigating one of the industry’s most dynamic regions.
Beautyworld worldwide
For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.