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Beautyworld Middle East 2024: What an Incredible Journey—See You in 2025!

Be part of the next chapter—secure your stand for Beautyworld Middle East 2025 and experience the excitement all over again!

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Beautyworld Middle East 2025
Beautyworld Middle East Awards 2024 Winners
Beautyworld Middle East - BeautyMatter report
Beautyworld Middle East - Feature Show

Are you ready? The region’s biggest and best attended beauty exhibition is back!

Visitor registration to attend Beautyworld Middle East – an unmissable event for beauty professionals - is now open. Complete the form now to stay in the know – get key event update, learn about exiting new features and more…

This year, we’ve pulled out all the stops to bring you our most spectacular edition yet featuring the biggest and most diverse presentation of global brands covering the entire supply chain, innovations and products in the industry. That’s not all, we’ve got brand new activations, new features, new stages, more experts… from 28 - 30 October, the world of beauty will convene right here at the Dubai World Trade Centre. Are you ready?

The global community of beauty professionals will gather at Beautyworld Middle East

Beautyworld Middle East - 2024 statistics

Why The Middle East Matters Now

2024 Middle East Beauty Market

Dedicated showcases for companies to flaunt their unique and standout products

Beautyworld Middle East - Networking

Beauty Beginnings

Beauty Beginnings is an exciting new discovery zone launching at Beautyworld Middle East 2024. Exclusively designed to introduce beauty brands to the MENA region, this curated experience is the perfect place to uncover the new, the niche and the noteworthy.

Beautyworld Middle East 2024 - quintessence - the art of perfume

quintessence - the art of perfume

'quintessence – the art of perfume' is the exclusive stage dedicated to niche fragrances. In this bespoke, luxurious environment, we provide brands and creators with a dedicated section to elegantly showcase their products and foster meaningful interactions with the right audience. Join us in creating an atmosphere where the essence of these unique fragrances takes center stage.

Beautyworld Middle East 2024 - clean+conscious

clean+conscious - Our commitment to the planet

Taking a more holistic approach to the shift in values of today’s consumers, clean+conscious is the new home for brands committed to making a difference to both people and the planet. This exclusive area is reserved for brands curating environmentally friendly, natural, and ethically associated beauty products.

Why you can’t miss Beautyworld Middle East 2024

The most influential trade show of its kind

Beautyworld Middle East - Visitor Satisfaction
Beautyworld Middle East - Likelihood to visit in 2024
Beautyworld Middle East - Visitor attended with purchasing power

Hear it straight from the beauty community

Beautyworld Middle East - Testimony of Abdul Mateen Dhamma, founder and CEO of Dhamma Perfumes
Beautyworld Middle East - Testimony of Jo Malone CBE, Perfumer & Founder of Jo Loves
Beautyworld Middle East - Testimony of  Bruce Ellsworth, Commercial Attaché, Consulate General of the USA
Beautyworld Middle East - Testimony of Hanna Felipe, Brand & Product Manager, Piliani

Beautyworld worldwide

Beautyworld worldwide

For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.