The march of dermocosmetics is starting to impact the fragrance category as consumers search for products suitable for sensitive skin. Mintel’s GNPD (Global New Product Database) shows a 200% jump in launches of fragrances claiming to be suitable for sensitive skin between 2020-25.
This is a clear response to consumer anxiety over fragrance ingredient safety. In the US, 74% of consumers who use fragrance and scented personal care products are interested in fragrances that are safe for sensitive skin and 23% believe fragrance ingredients are harsh on the skin.
These fragrances are still very niche, representing just 1% of global launches, but the number will no doubt grow in tandem with increasing consumer awareness of the potential impact of fragrance ingredients. For example, half of German consumers who research ingredients used in fragrances do so to avoid skin irritation.
Bella Hadid has already jumped on this emerging trend. Her Orebella fragrances claim to be alcohol-free, dermatologically tested and suitable for sensitive skin. This is said to be “the first intentional skin parfum” designed to nourish and hydrate the skin with snow mushroom, camellia, sweet almond, olive, jojoba and shea oils.
Taking skinification even further, Skylar has introduced an SPF/fragrance hybrid called Boardwalk Delight Scent-Screen Mist. The fragrance provides SPF 30 and is claimed to be water resistant for up to 80 minutes. Red algae and copper peptides help support skin hydration and smoothness, and address visible signs of ageing.