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2025 Exhibitor List

Australian Trade and Investment Commission (Austrade)

Fitcover

Trade fair innovation

Fitcover

Australian Trade and Investment Commission (Austrade)

Description

Founded in 2017 by Nova Ward, Fitcover is the world’s first fitness cosmetic brand, created to empower active people everywhere with high-performance, skin-loving products that truly keep up with their lifestyle. As a mother of two and fitness enthusiast, Nova identified a gap in the beauty market for makeup that could withstand sweat without compromising skin health or confidence.

Fitcover proudly champions sustainability through bio refill pouches and a subscription model that reduces packaging waste. With a growing global presence, thousands of five-star reviews, and with a loyal customer base of 82% returning customer rate across 47 countries, Fitcover is redefining what it means to feel confident and empowered—at the gym, in the office, or anywhere in between.

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