Australian Trade and Investment Commission (Austrade)

Ruwi

Ruwi, meaning “land” in the language of the Ngarrindjeri People, is an Australian skincare brand grounded in the deep wisdom of nature and the enduring connection between people and Country. Founded with a vision to honour traditional knowledge while embracing modern science, Ruwi Botanicals offers pure, natural, and sustainable skincare solutions that restore balance, nourish the skin, and respect the Earth.

Proudly Australian and culturally grounded, Ruwi continues to grow with integrity, sustainability, and respect at its core. Every product we create tells a story of resilience, renewal, and the beauty of living in harmony with nature.

Ruwi — Skincare grounded in culture, guided by nature.

Trade fair innovation

Seamless1

Seamless1 is an Australian hair and beauty brand established in 2012, with a mission to empower people to look and feel their best.

We deliver high-quality, innovative hair solutions, including human hair extensions for seamless length and volume, along with a professional range of haircare, styling tools, lighteners, and developers.

Our core focus is to inspire, educate, and support hair artists. Trusted by salons, stylists, and beauty enthusiasts worldwide, we are built on exceptional customer service, premium quality, and continuous innovation.

To date, we have trained more than 20,000 hairdressers globally, helping them master new techniques and grow their businesses.

With a global presence, Seamless1 is an industry leader and an active participant in major events such as Paris Fashion Week and the Australian Hair Fashion Awards. We are also proud of our long-standing partnership with Miss Universe Australia, championing female excellence.

Trade fair innovation

The French Beauty Academy

The French Beauty Academy is Australia’s largest and most prestigious registered training provider in the beauty and wellness industries. Established in 1986 as one of the nation’s first government-accredited beauty academies, The French has built a 40-year legacy of excellence, shaping the careers of thousands of graduates who now lead, innovate, and inspire across the globe.

With purpose-built campuses in Gold Coast, Brisbane, and Adelaide, The French offers luxurious, salon-inspired learning environments that mirror the world’s finest beauty destinations. Each state-of-the-art campus embodies our commitment to setting the global standard in beauty education, featuring cutting-edge technology, advanced training devices, and collaborations with world-leading brands.

Trade fair innovation

Advanced Cosmetica

Advanced Cosmetica is an Australian innovator in natural skincare, haircare, and body care. Established in 2013, we create premium Aloe Vera–based formulations that are both functional and luxurious — blending science and nature to deliver visible results. Every product is powered by Australia’s purest native extracts and essential oils, crafted for health-conscious consumers who value sustainability and performance.

With an expanding global presence, Advanced Cosmetica proudly exports to Hong Kong, China, Taiwan, Korea, and the USA, earning consistent five-star reviews worldwide.

Trade fair innovation

Fitcover

Founded in 2017 by Nova Ward, Fitcover is the world’s first fitness cosmetic brand, created to empower active people everywhere with high-performance, skin-loving products that truly keep up with their lifestyle. As a mother of two and fitness enthusiast, Nova identified a gap in the beauty market for makeup that could withstand sweat without compromising skin health or confidence.

Fitcover proudly champions sustainability through bio refill pouches and a subscription model that reduces packaging waste. With a growing global presence, thousands of five-star reviews, and with a loyal customer base of 82% returning customer rate across 47 countries, Fitcover is redefining what it means to feel confident and empowered—at the gym, in the office, or anywhere in between.

Trade fair innovation

Go Bare

Go Bare is an Australian-owned beauty technology brand on a mission to make high-performance hair removal and skincare accessible to everyone. Founded by Jennifer Mekhaeil, Go Bare was born from her frustration with expensive, time-consuming salon treatments—and her vision to create effective, user-friendly alternatives that deliver real results at home.

Driven by accessibility, integrity, and real results, all Go Bare products are cruelty-free, Australian-formulated, and made with sustainably sourced, clean ingredients. <p>

At Beautyworld 2025, Go Bare welcomes partners who share the belief that effective, elegant beauty should be within everyone’s reach.

Trade fair innovation

Helen Rose

Helen Rose is a proudly First Nations–owned wellness and skincare brand, transforming ancient bush medicine into contemporary, results-driven formulations. Founded in 2025, our mission is to redefine wellness by honouring tradition, protecting Country, and formulating with purpose.

Sustainability and cultural responsibility are at the heart of everything we do. From ethical sourcing and circular economy practices to reinvesting profits into Indigenous-led initiatives, Helen Rose is committed to empowering communities and protecting the land that inspires us.

With growing international recognition and support from Austrade and Trade & Investment Queensland, our vision is to see traditional bush medicine trusted, respected, and represented globally - celebrating culture, healing, and heritage with every product.

Trade fair innovation

Native Secrets

Inspired by the oldest continuing culture in the world, Native Secrets brings traditional medicinal practices to your everyday products.

We extract essential oils from wild-harvested Australian natives and transform them into the highest quality natural skincare products.

Native Secrets allows us to reignite old conversations and preserve generational knowledge passed down from one generation to another.

Trade fair innovation

Nood

Nood Australia is a proud majority Aboriginal-owned company redefining cleaning, hygiene, and personal-care supply across Australia. We deliver premium, environmentally responsible products made with native Australian botanicals—honouring thousands of years of Aboriginal knowledge and connection to Country.

From commercial cleaning and hospitality solutions to home and personal-care essentials, Nood products are designed for performance, sustainability, and cultural integrity. Our formulas use natural, biodegradable ingredients such as Kakadu Plum, Lemon Myrtle, and Eucalyptus—offering superior results while reducing environmental impact.

Beyond business, Nood is built on purpose. A portion of every sale supports the Miwi Project, reinvesting in Aboriginal communities to create employment, training, and economic self-determination opportunities.

Nood Australia: Locally Made. Culturally Grounded. Nationally Supplied.

Trade fair innovation

Ruwi

Ruwi, meaning “land” in the language of the Ngarrindjeri People, is an Australian skincare brand grounded in the deep wisdom of nature and the enduring connection between people and Country. Founded with a vision to honour traditional knowledge while embracing modern science, Ruwi Botanicals offers pure, natural, and sustainable skincare solutions that restore balance, nourish the skin, and respect the Earth.

Proudly Australian and culturally grounded, Ruwi continues to grow with integrity, sustainability, and respect at its core. Every product we create tells a story of resilience, renewal, and the beauty of living in harmony with nature.

Ruwi — Skincare grounded in culture, guided by nature.

Trade fair innovation

Seamless1

Seamless1 is an Australian hair and beauty brand established in 2012, with a mission to empower people to look and feel their best.

We deliver high-quality, innovative hair solutions, including human hair extensions for seamless length and volume, along with a professional range of haircare, styling tools, lighteners, and developers.

Our core focus is to inspire, educate, and support hair artists. Trusted by salons, stylists, and beauty enthusiasts worldwide, we are built on exceptional customer service, premium quality, and continuous innovation.

To date, we have trained more than 20,000 hairdressers globally, helping them master new techniques and grow their businesses.

With a global presence, Seamless1 is an industry leader and an active participant in major events such as Paris Fashion Week and the Australian Hair Fashion Awards. We are also proud of our long-standing partnership with Miss Universe Australia, championing female excellence.

Trade fair innovation

The French Beauty Academy

The French Beauty Academy is Australia’s largest and most prestigious registered training provider in the beauty and wellness industries. Established in 1986 as one of the nation’s first government-accredited beauty academies, The French has built a 40-year legacy of excellence, shaping the careers of thousands of graduates who now lead, innovate, and inspire across the globe.

With purpose-built campuses in Gold Coast, Brisbane, and Adelaide, The French offers luxurious, salon-inspired learning environments that mirror the world’s finest beauty destinations. Each state-of-the-art campus embodies our commitment to setting the global standard in beauty education, featuring cutting-edge technology, advanced training devices, and collaborations with world-leading brands.

Trade fair innovation

Advanced Cosmetica

Advanced Cosmetica is an Australian innovator in natural skincare, haircare, and body care. Established in 2013, we create premium Aloe Vera–based formulations that are both functional and luxurious — blending science and nature to deliver visible results. Every product is powered by Australia’s purest native extracts and essential oils, crafted for health-conscious consumers who value sustainability and performance.

With an expanding global presence, Advanced Cosmetica proudly exports to Hong Kong, China, Taiwan, Korea, and the USA, earning consistent five-star reviews worldwide.

Trade fair innovation

Fitcover

Founded in 2017 by Nova Ward, Fitcover is the world’s first fitness cosmetic brand, created to empower active people everywhere with high-performance, skin-loving products that truly keep up with their lifestyle. As a mother of two and fitness enthusiast, Nova identified a gap in the beauty market for makeup that could withstand sweat without compromising skin health or confidence.

Fitcover proudly champions sustainability through bio refill pouches and a subscription model that reduces packaging waste. With a growing global presence, thousands of five-star reviews, and with a loyal customer base of 82% returning customer rate across 47 countries, Fitcover is redefining what it means to feel confident and empowered—at the gym, in the office, or anywhere in between.

Trade fair innovation

Go Bare

Go Bare is an Australian-owned beauty technology brand on a mission to make high-performance hair removal and skincare accessible to everyone. Founded by Jennifer Mekhaeil, Go Bare was born from her frustration with expensive, time-consuming salon treatments—and her vision to create effective, user-friendly alternatives that deliver real results at home.

Driven by accessibility, integrity, and real results, all Go Bare products are cruelty-free, Australian-formulated, and made with sustainably sourced, clean ingredients. <p>

At Beautyworld 2025, Go Bare welcomes partners who share the belief that effective, elegant beauty should be within everyone’s reach.

Trade fair innovation

Helen Rose

Helen Rose is a proudly First Nations–owned wellness and skincare brand, transforming ancient bush medicine into contemporary, results-driven formulations. Founded in 2025, our mission is to redefine wellness by honouring tradition, protecting Country, and formulating with purpose.

Sustainability and cultural responsibility are at the heart of everything we do. From ethical sourcing and circular economy practices to reinvesting profits into Indigenous-led initiatives, Helen Rose is committed to empowering communities and protecting the land that inspires us.

With growing international recognition and support from Austrade and Trade & Investment Queensland, our vision is to see traditional bush medicine trusted, respected, and represented globally - celebrating culture, healing, and heritage with every product.

Trade fair innovation

Native Secrets

Inspired by the oldest continuing culture in the world, Native Secrets brings traditional medicinal practices to your everyday products.

We extract essential oils from wild-harvested Australian natives and transform them into the highest quality natural skincare products.

Native Secrets allows us to reignite old conversations and preserve generational knowledge passed down from one generation to another.

Trade fair innovation

Nood

Nood Australia is a proud majority Aboriginal-owned company redefining cleaning, hygiene, and personal-care supply across Australia. We deliver premium, environmentally responsible products made with native Australian botanicals—honouring thousands of years of Aboriginal knowledge and connection to Country.

From commercial cleaning and hospitality solutions to home and personal-care essentials, Nood products are designed for performance, sustainability, and cultural integrity. Our formulas use natural, biodegradable ingredients such as Kakadu Plum, Lemon Myrtle, and Eucalyptus—offering superior results while reducing environmental impact.

Beyond business, Nood is built on purpose. A portion of every sale supports the Miwi Project, reinvesting in Aboriginal communities to create employment, training, and economic self-determination opportunities.

Nood Australia: Locally Made. Culturally Grounded. Nationally Supplied.

Trade fair innovation

Ruwi

Ruwi, meaning “land” in the language of the Ngarrindjeri People, is an Australian skincare brand grounded in the deep wisdom of nature and the enduring connection between people and Country. Founded with a vision to honour traditional knowledge while embracing modern science, Ruwi Botanicals offers pure, natural, and sustainable skincare solutions that restore balance, nourish the skin, and respect the Earth.

Proudly Australian and culturally grounded, Ruwi continues to grow with integrity, sustainability, and respect at its core. Every product we create tells a story of resilience, renewal, and the beauty of living in harmony with nature.

Ruwi — Skincare grounded in culture, guided by nature.

Trade fair innovation

Seamless1

Seamless1 is an Australian hair and beauty brand established in 2012, with a mission to empower people to look and feel their best.

We deliver high-quality, innovative hair solutions, including human hair extensions for seamless length and volume, along with a professional range of haircare, styling tools, lighteners, and developers.

Our core focus is to inspire, educate, and support hair artists. Trusted by salons, stylists, and beauty enthusiasts worldwide, we are built on exceptional customer service, premium quality, and continuous innovation.

To date, we have trained more than 20,000 hairdressers globally, helping them master new techniques and grow their businesses.

With a global presence, Seamless1 is an industry leader and an active participant in major events such as Paris Fashion Week and the Australian Hair Fashion Awards. We are also proud of our long-standing partnership with Miss Universe Australia, championing female excellence.

Trade fair innovation

The French Beauty Academy

The French Beauty Academy is Australia’s largest and most prestigious registered training provider in the beauty and wellness industries. Established in 1986 as one of the nation’s first government-accredited beauty academies, The French has built a 40-year legacy of excellence, shaping the careers of thousands of graduates who now lead, innovate, and inspire across the globe.

With purpose-built campuses in Gold Coast, Brisbane, and Adelaide, The French offers luxurious, salon-inspired learning environments that mirror the world’s finest beauty destinations. Each state-of-the-art campus embodies our commitment to setting the global standard in beauty education, featuring cutting-edge technology, advanced training devices, and collaborations with world-leading brands.