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Join us at the largest international trade fair for the beauty and wellness industry 30 October – 1 November 2023 at the Dubai World Trade Centre.

NEW: Ready to Beauty

Beautyworld Middle East - Ready To Beauty

The First Global Think Tank for Multicultural Brands
Presented by: DARK MÉTIER, LLC

INTRODUCING... READY to BEAUTY, a first of its kind global showcase is a new feature at Beautyworld Middle East 2019. Presenting a retail set of kiosks of hand-picked brands from around the world, Ready to Beauty highlights the needs and wants of the multicultural Middle East and African market. With cult favourites to emerging brands, Ready to Beauty is the one-stop showcase at Beautyworld Middle East for products targeting consumers with a darker skin tone and curlier hair texture. #ReadyToBeauty

View the 2019 brands Read about the brands

View the brands

Get to know the brands

Anashe

Makeup for today’s Modern Woman.

The brand was developed to cater for the makeup needs of the African women. Having worked in Africa for over 15 years we realized that there were limited brands which catered for darker skin tones. Brands which were available had very few shades, were expensive and were not easily accessible to every woman.

Anashe provides a full range of makeup products with an extensive selection of darker shades. We closely monitor the global makeup industry to ensure that all new trends are available in the market. The brand will also emphasize on educating and training women on the importance of wearing makeup.

Our aim is to provide high quality products that are affordable and accessible to women all across Africa.

BU.KE

BU.KE’ (stands for Buy Kenyan), is a passionate artisan brand that handcrafts luxurious unique hair and skincare products all using the finest Natural & Organic ingredients such as shea butter, bentonite clay, cocoa butter, sage and most recently Kenyan green & purple teas! All of which simultaneously promote the sustainability of the economy.

What began as a hobby four years ago, has now transformed into a range that includes hair & body butter, clay masks, signature shampoo bars & skin cleansers, each packaged with love from Kenya. Our mission is to keep offering healthy solutions that do not contain harmful chemicals and to put Kenya on the map in the global cosmetic world!

Crème de Culture - Love, Aunt Bonnie

Beauty Lovers, Culture Devotees, and Experience Seekers: your R.S.V.P. is requested. Come with us on a curated journey, through fragrance, into the art and culture that thrills and inspires us all. If you love to be where it’s all happening, join the experience with Crème de Culture - curated and elevated but with no velvet ropes.

Crème de Culture, at its heart, is about expression through fragrance. We interpret rare moments in artistry in a wearable form– letting you intimately experience the “best of” all that’s rich, joyous & trailblazing. #PerfumeAsCulture

Design Essentials

Design Essentials® Hair Care Systems are engineered to infuse hair with a vitamins and protein plus natural oils and botanicals that promote movement and manageability. Supported by education, knowledge is imparted of how the brand offers healthy hair care regimens for all types and textures of hair. Distributed in the USA, Caribbean, Europe & Africa, the products cleanse, condition, nourish, revitalize and restore hair to its natural beauty.

The Design Essentials® portfolio includes the STS Express Strengthening & Smoothing System; HydraStrength® Relaxer Systems; Coconut & Monoi and Almond & Avocado Collections for wavy to tightly coiled hair textures; Wave by Design® Permanent Wave System; and the NEW Scalp & Skincare Collection of Aromatic Oils & Treatments Solutions and Agave & Lavender Blow Dry and Silk Press Collection.

Urban Therapy

INNATE HAIRCARE is a passion brand created by Urban Therapy for today’s woman, celebrating her INNATE SENSE OF BEAUTY. INNATE is designed to provide natural hair movement and to quench the thirst texture hair craves.

Our formulas are based on natures best gifts such as deep sea Mahola water from Hawaii, bamboo plant extracts, and tea tree oils, to hydrate, strengthen and nourish textured hair. Our vision is to inspire an inner confidence and glow from the inside out by offering an assortment of styling products ranging from conditioners to finishing shinning mists.

Uncle Funky's Daughter

Long before green was the new black, and it was cool to reuse, Uncle Funky’s Daughter offered sustainable, chemical-free hair care products to the curly hair market. Challenged with finding all-natural products that combat frizz and provide long-lasting definition, Uncle Funky’s Daughter products were born. This innovative product line is paraben, sulfate and overall junk-free. All cleansers, conditioners, moisturizers, curl definers and stylers use renewable plant resources of aloe, coconut, and olive as bases.

We are pleased to bring you a wide selection of this staple in curly hair care. With natural ingredients rich in moisture, Uncle Funky’s Daughter offers hydration you can feel good about. Their shampoos, conditioners, and moisturizing cleansers feature ingredients like shea butter, nettle, avocado, and more. Each product will leave your hair nourished and replenished from root to end with every use. The styling products for this line feature the same gentle ingredients without sacrificing on hold or definition. Lots of stylers offer great hold, but often achieve that hold at the expense of your curls by using harmful chemicals that dry out your strands and irritate your scalp. With the natural ingredients and natural oil bases of this brand, there is no need to worry!

Body Evolution

Body Evolution By Winnie is a skin care range that was created to suit any skin condition, age and any lifestyle. The range is highly effective with all active performance ingredients scientifically formulated from plant extracts and peptides to normalize, balance and strengthen the skin. The range is founded on the principle of skin conditions as opposed to skin types and aims to help the skin restore its natural ability to rejuvenate and enhance its general appearance. The brand will display their two main ranges, White Silk & Clear Orchid while also presenting standalone products like Jojoba Oil, and Aloe gel and serums.

Camille Rose

Camille Rose is a collection of foodie-inspired beauty products for all textures and skin types, artfully blended with gourmet ingredients such as coconut oil, caramel, marshmallow root, Moroccan pear, avocado, lavender, peppermint oil, honey, almond, and mandarin orange, which is quickly becoming the all-around go-to brand for the consumer looking for safe, luxurious, effective and affordable hair, body & skin products for adults and kids. In its seventh year of business, Camille Rose can be found nationwide in Target, Walmart, CVS, Sally Beauty, Walgreens, Whole Foods, Bed Bath & Beyond, and more.

Janell Stephens is the Founder and Master Mixtress of this growing brand. The vegan mother of five believes in living a life of total wellness, marked by a commitment to herself and to her customers to use the highest quality ingredients in every collection that she hand crafts. Fulfilling her promise of total wellness, Janell has recently expanded her empire to include CRN Body, an inspiration-filled bath and body assortment rich in nourishing ingredients, The Mandarin Collection, a kid’s haircare line infused with citrus to nourish even the youngest of strands, BodySkin, the brand’s forthcoming medical spa line as well as adding three new collections to the Camille Rose family, the Around The World Collection, Lavender Collection, and Coconut Water Collection.

CURLS

CURLS was founded in 2002 in Elk Grove, California by CEO, Mahisha Dellinger. Now greatly expanded, CURLS continues to maintain the highest standards for quality ingredients and product dependability. Dellinger collaborated with leading cosmetic experts to develop CURLS. Her intense desire to create a remarkable line for a growing, yet overlooked audience, coupled with an extensive chemistry background proved to be a winning combination. CURLS’ exceptional CEO remains committed to carefully upholding the principles of quality and integrity that define the company.

CURLS extensive selection caters to every member of your family and provides solutions for all hair types. Enjoy CURLS Retail Collection, Professional Collection, Blueberry Bliss Curl Collection, Cashmere Collection and the NEW Green Collection! Children will enjoy CURLS Curly Q's Collection and the It's A Curl Collection for babies!

Honey Baby Naturals

As a Latina woman with mixed race children, Aisha Ceballos-Crump, always found it hard to find hair and skin care products that worked for her entire family. So, she began experimenting with ingredients, always making sure to incorporate her abuela’s secret ingredient, honey.

In 2016, Aisha began her company Honey Baby Naturals and has become the first Latina woman to own a natural hair and skin care company in major retail markets. As of 2019, the Honey Baby Naturals line has expanded into 1,200 Sally Beauty locations as well as 900 Walgreens across the U.S.

Pauline Cosmetics

Pauline Cosmetics is a Kenyan owned, and one of East Africa’s leading, makeup brands that designs and develops products for the African woman. Our vision is to build an all inclusive and extensive beauty brand for all women of color, for all shades of black. From the dark, rich cocoa tones of South Sudanese women, to the warm caramel shades of Ethiopian women. We make colors for our color. Our mission is to be part of those working to shape and change the single African narrative, and to rightfully take a sit on the global table and participate in transforming our beauty, and our continent.

UnderGuard

Under Guard provided solutions to hygiene issues that men may not feel comfortable talking about by focusing on creating luxurious and efficacious personal care products that are designed for men by women. The products boast benefits for the consumers that it has been formulated free of sulfates and parabens, is gentle on the skin, anti-bacterial and anti-fungal and helps eliminate odor and keep men fresher longer. The Under Guard range is perfect for cleaning “On The Go” after work out, long work day or just a pick me up and is positioned for all ages, especially younger men to teach them the importance of personal hygiene.