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Beautyworld Middle East - Lady sampling scents

REDISCOVER

NEW: Signature Scent Journey

Historic. Aromatic. Unmissable.

From 5 - 7 October 2021, rediscover why Beautyworld Middle East is the region’s most dazzling representation of the region’s beauty industry. With the upcoming show being our 25th anniversary edition, and the first international beauty trade show of the year to take place in the region, live and in-person, we are marking this milestone with the release of a fragrance that evokes the spirit of Beautyworld Middle East!

Seventeen of the top international fragrance houses have been invited to create their own interpretation of a signature scent for Beautyworld Middle East, and visitors to the show will have the opportunity to sample these interpretations and vote for what they feel most captures the essence of Beautyworld Middle East. Each unbranded bottle will be accompanied by the respective fragrance house’s story behind the scent, the olfactory notes, and the reason they believe it captures the spirit of Beautyworld Middle East. Each visitor gets one vote – you’re helping us make history, so choose wisely!

To vote, simply scan the QR code alongside the product, which takes you to the online voting page.

The winning fragrance house will scent a section of Beautyworld Middle East in 2022, a fitting celebration of the show’s continued success.

Participating fragrance houses

Beautyworld Middle East - Argeville logo
Beautyworld Middle East - Cosmo logo
Beautyworld Middle East - Creasens Group logo
Beautyworld Middle East - CFF logo
Beautyworld Middle East - Dullberg logo
Beautyworld Middle East - Eurofragrance logo
Beautyworld Middle East - EMSA logo
Beautyworld Middle East - Expressions Parfumees logo
Beautyworld Middle East - Firmenich logo
Beautyworld Middle East - IFF logo
Beautyworld Middle East - JN Blanc logo
Beautyworld Middle East - Keva logo
Beautyworld Middle East - Moellhausen logo
Beautyworld Middle East - Parfex logo
Beautyworld Middle East - Seluz
Beautyworld Middle East - Sozio logo