NEW: Signature Scent Journey
Historic. Aromatic. Unmissable.
From 5 - 7 October 2021, rediscover why Beautyworld Middle East is the region’s most dazzling representation of the region’s beauty industry. With the upcoming show being our 25th anniversary edition, and the first international beauty trade show of the year to take place in the region, live and in-person, we are marking this milestone with the release of a fragrance that evokes the spirit of Beautyworld Middle East!
Seventeen of the top international fragrance houses have been invited to create their own interpretation of a signature scent for Beautyworld Middle East, and visitors to the show will have the opportunity to sample these interpretations and vote for what they feel most captures the essence of Beautyworld Middle East. Each unbranded bottle will be accompanied by the respective fragrance house’s story behind the scent, the olfactory notes, and the reason they believe it captures the spirit of Beautyworld Middle East. Each visitor gets one vote – you’re helping us make history, so choose wisely!
To vote, simply scan the QR code alongside the product, which takes you to the online voting page.
The winning fragrance house will scent a section of Beautyworld Middle East in 2022, a fitting celebration of the show’s continued success.