NEW: Signature Scent Journey
Historic. Aromatic. Unmissable.
In celebration of the milestone 25th edition, sixteen of the top international fragrance houses came together at Beautyworld Middle East to create their own interpretation of a signature scent for the show. Visitors that attended in-person had the opportunity to sample these interpretations and vote for what they felt most captures the essence of the largest international beauty trade show in the region, and one of the top three worldwide.
The winning scent is Oud 3.0 by IFF. IFF will scent a section of Beautyworld Middle East in 2022, a fitting celebration of the show’s continued success.