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Beautyworld Middle East - Lady sampling scents

REDISCOVER

NEW: Signature Scent Journey

Historic. Aromatic. Unmissable.

In celebration of the milestone 25th edition, sixteen of the top international fragrance houses came together at Beautyworld Middle East to create their own interpretation of a signature scent for the show. Visitors that attended in-person had the opportunity to sample these interpretations and vote for what they felt most captures the essence of the largest international beauty trade show in the region, and one of the top three worldwide.

The winning scent is Oud 3.0 by IFF. IFF will scent a section of Beautyworld Middle East in 2022, a fitting celebration of the show’s continued success.

Participating fragrance houses

Beautyworld Middle East - Argeville logo
Beautyworld Middle East - Cosmo logo
Beautyworld Middle East - Creasens Group logo
Beautyworld Middle East - CFF logo
Beautyworld Middle East - Dullberg logo
Beautyworld Middle East - Eurofragrance logo
Beautyworld Middle East - EMSA logo
Beautyworld Middle East - Expressions Parfumees logo
Beautyworld Middle East - Firmenich logo
Beautyworld Middle East - IFF logo
Beautyworld Middle East - JN Blanc logo
Beautyworld Middle East - Keva logo
Beautyworld Middle East - Moellhausen logo
Beautyworld Middle East - Parfex logo
Beautyworld Middle East - Seluz
Beautyworld Middle East - Sozio logo