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Beautyworld Middle East - Next in Beauty Conference

Next in Beauty Conference

Experience an exhilarating array of sessions encompassing market intelligence, emerging trends, and revolutionary technologies reshaping the beauty sector on both regional and global scales.

Get ready for the upcoming Next in Beauty conference, where you'll be exposed to fresh viewpoints, new insights, and advanced business strategies. These engaging sessions will span across all event days, focusing on crucial topics including Innovation, Market Trends, and the Business Landscape in the Middle East.

Keynote Speaker - Salama Mohamed

Beautyworld Middle East - Salama Mohammed

With over 1.5m followers on Instagram and ranked #11 in Forbes 50 Women behind Middle Eastern Brands, Emirati entrepreneur Salama Mohamed is one of the region’s most inspirational entrepreneurs and credits her success in the values of authenticity, integrity and transparency. Salama will be sharing her personal journey and the inspiration behind her skincare brand, Peacefull. She will also shed light on the unique challenges faced by Arab women in the constantly evolving beauty and wellness sector, narrating her transformation from content creator to accomplished entrepreneur.

Conference Schedule

Sessions
11:00

The story of the Middle East: Health & Beauty in Sync
Globally, the Middle East presents a new frontier of ample opportunities within beauty & health industries in 2023.  Beauty consumers opt for self-investment, companies evolve dynamically through continuous innovation, and governmental policies encourage a safe, competitive and world class culture for businesses for residents and tourists alike. Wellness is becoming a key feature for beauty consumers as they seek products and services that have stronger alignment with their self-care and overall wellbeing goals, with both physical and mental health forming an integral part of that journey. Brands that show empathy, engage through genuine storytelling, and endorse the relationship between ingredient transparency and effectiveness are set to benefit. Establishing the right channel mix in context of ‘new normal’ priorities, as well as complementing governmental initiatives and vision will be key prerequisites for successful strategy implementation.

Speaker:
Amna Abbas - Senior Consultant – Beauty & Health, Euromonitor
12:00

PANEL: Diversity and Inclusion in Beauty: Facing challenges and embracing opportunities
Join in at the forefront of diversity and inclusion in the beauty industry. Panel discussion delves deep into the challenges and opportunities of fostering a more inclusive and representative beauty landscape. Explore how diversity fuels creativity, discover strategies for breaking down barriers, and seize the opportunities to make beauty truly universal. Together, let's redefine standards, empower voices, and celebrate the beauty in every shade, shape, and identity.

Speakers:
Ellen Rucker Sellers - CEO, Rucker Roots TM
Ione Rucker Jamison - CMO, Rucker Roots TM
Aleena Khan - CBO, CTZN
Tamara Bakir - Founder, Manifest Beauty

Moderator:
Lauren O’Connell - Beauty Editor, Cosmopolitan Middle East
13:00

Epigenetics and Environmental Influences: Meeting today's skincare challenges
We find ourselves in the middle of an environmental turnaround, climate changes, and unstable conditions. All these have different effects on our skin and our general skin health. A large number of people are struggling with high sensitivity and different kinds of skin issues day by day. More children are born with skin eczema nowadays. Why? What are the major effects of environmental changes on our skin's health? What is the meaning of epigenetics and is there any way to influence our skin's condition? Today's achievements in medicine, technology, and skincare open a gate to new opportunities in skin care. New methods, new treatments, new products. We would like to discuss these fascinating subjects and take a closer look at what science is offering us today. 

Speaker:
Patricia Munster - Brand Development Manager, Beauty Hills Cosmetics
14:00

In conversation with Salama Mohamed, entrepreneur and founder of Peacefull 
With over 1.5m followers on Instagram and ranked #11 in Forbes 50 Women behind Middle Eastern Brands, Emirati entrepreneur Salama Mohamed is one of the region’s most inspirational entrepreneurs and credits her success in the values of authenticity, integrity and transparency. In a one on one conversation with Lauren O’Connell, beauty editor at Cosmopolitan Middle East, Salama will share her personal experience and the inspiration behind the launch of her skincare brand Peacefull. Exploring the complexities faced by Arab women in the ever-evolving beauty and wellness sector, she'll reveal her transformative journey from content creator to entrepreneur. Additionally, she will discuss the profound impact of her Emirati heritage and the science underpinning Korean skincare on the creation of products tailored to the unique conditions of the Middle East region.

Speaker:
Salama Mohamed - Founder, Peacefull

Moderator:
Lauren O’Connell - Beauty Editor, Cosmopolitan Middle East

15:00

PANEL: Building sustainable bridges in perfumery: Grasse expertise meets GCC for sourcing, production and knowledge transfer 
Embark on a fragrant journey where Grasse, the European capital of fragrance, merges with the GCC's historic passion for perfume. Join for an inspiring panel discussion that delves into the intricacies of sourcing, production, and legacy, offering a fresh perspective on these three dimensions.

We will explore best business practices in sustainable sourcing, share insights on achieving optimal fragrance production, and delve into the art of knowledge transfer in perfumery.

Speakers:
Emma Barber - Director, Dgrade
Carole Biancalana - Founding member of the association Les Fleurs d'Exception du Pays de Grasse, Perfume Plant Producer, Domaine De Manon
Julien Maubert - CSO, Robertet Group
Ali Junaid - Owner, Junaid Perfumes
Xavier Blaizot - CEO, PCW France

Moderators:
Valerie Lovisa - Sustainability Consultant in Fragrance & Cosmetics, ABTYS
Claire Lonvaud - Perfumery Trainer & Consultant, Passion Nez and member of Grasse Expertise

16:00

Going Green: What the EU's chemical strategy means to the beauty industry
In response to the European Green Deal and the chemical strategy for sustainability, the EU is set to undergo a revision of its Cosmetics Regulation, introducing several new concepts. These include generic risk assessment, essential use, mixture assessment factor, digital labeling, and a revision of the definition of nanomaterials. Discover how these changes will impact cosmetics, providing a valuable glimpse into the future, particularly as Europe continues to inspire cosmetic regulations worldwide.

Speaker:
Caroline Bassoni - Director of Regulatory Affairs, Cosmed

17:00

PANEL: New Age of Perfumery: Deciphering the blurred lines between mass and niche
In the modern world of perfumery, traditional distinctions between mass-produced and niche fragrances are increasingly blurring. The New Age of Perfumery: Deciphering the blurred lines between mass and niche delves into this transformation, exploring the evolving landscape of the perfume industry. This exploration redefines the definitions of mass-produced and niche fragrances, highlighting the rise of traditional perfumers, the influence of consumers, changes in fragrance retail, sustainability, and the future of perfumery. As consumers seek unique olfactory experiences and ethical products, the perfume industry adapts, creating a realm of innovative and boundary-defying fragrances. This new era in perfumery offers fragrance world possibilities, where creativity, innovation, and consumer preferences take center stage.

Speakers: 
Kevin Mathys - Perfumer, CPL Aromas Dubai
Ronny Froehlich - Co-Founder & Managing Director, Golden Scent
Evarist Rego - Director International Business Development, Sterling Perfumes
Farah Vahedna - Beauty E-commerce Lead


Moderator:
Lauren O’Connell- Beauty Editor, Cosmopolitan Middle East

Sessions

11:00
Developing an idea into a multi-million dollar global success story
Launching her luxury brand and revolutionary new beauty product, the Beautifect Box, during a global pandemic, Dr. Tara is continually pushing boundaries and proving the only thing stopping you is you! Achieving over $1 Million in sales across her debut year, with a 300% growth rate year on year, making Beautifect one of the fastest growing innovative beauty startups to have launched in recent years. Beautifect was quickly snapped up by the world-famous luxury retailer, Harrods in the first month of launching alongside VOGUE stating "You'll wonder how you ever lived without it," it’s safe to say Dr. Tara means business. 

Since its launch in the UAE, Beautifect has taken the Middle East by storm, with Ounass immediately stocking the full range. Beautifect has been one of the top performing brands in beauty with Ounass. Dr. Tara's commitment to fusing beauty with science to deliver innovative products has resonated extremely well with customers across the Middle East, giving Beautifect the largest share of voice in this category and making it a best-seller in the region.

Thanks to her passion and dedication,  Dr. Tara has transformed her luxury beauty brand into a global success story. 

Speaker:
Tara Lalvani - CEO, Beautifect

Moderator:
Lauren O’Connell- Beauty Editor, Cosmopolitan Middle East

12:00

Panel: The power of influencers and celebrities for brand success
Competition is now huge for local brands in the Middle East region. Traditional players that have been on the market for long, who are boosting their communication are now playing with young entrepreneurial brands that are also desirable.  Both models are now competing with the western brands. Moreover, with a consumer who is more and more demanding, everything is important: high quality of the products, clear branding, high design and execution, marketing approach, online and offline experience…

In this context, what should be the role of influencers, of celebrities?        

  • Can they participate to a sustainable brand awareness and desirability?
  • Can they have a role in the construction of the brands?
  • Can they be the soul of these fragrance houses?
  • Can they create their own successful houses?

With a panel of renown experts, we will try and answer to these key questions.

Speakers:
Kelly Kovack - Founder, BeautyMatter
Sara Murad - Founder, By Sarah Murad
Ousema Oucham - General Manager, Noha Nabil Beauty
Alexys Mackenzie - Head of Marketing Innovation, Chalhoub Group

Moderators:
Gaelle Dore - General Manager, Centdegrés 
Elie Papiernik-Berkhauer - Co-founder, Design Director, Centdegres

13:00

Data-driven Solutions: Grow and scale your distribution business
In an era where digital transformation is reshaping industries, the Beauty & Cosmetics sector is on the cusp of revolutionary change. Join CEO of Kingpin as they unveil the potential of easily implementable solutions, customized to suit the unique intricacies of beauty distribution. Dive deep into real-world applications of how B2B SaaS platforms are closing the gap between suppliers and retailers. This discussion will explore how to leverage actionable insights, improve supply chain efficiency, and predict market trends. Whether you're an experienced distributor or an aspiring entrepreneur, discover how to harness the power of B2B order management platforms to expand your operations, enhance collaboration, and stay ahead in the ever-evolving landscape of beauty and cosmetics.

Speaker:
Harsh Sajani - CEO, Kingpin
14:00

PANEL: Unlocking sustainability in the fragrance industry: Insights from IFRA and industry leaders
Join for a sustainability panel featuring the International Fragrance Association (IFRA). Learn more about the fragrance industry's commitment to safety and sustainability with Martina Bianchini, Bhuvana Nageshwaran, Arshdeep Joshi, and Dr. Kanwal Deep, moderating by Valerie Lovisa. Discover the Code of Practice, the IFRA Standards, and the IFRA-IOFI Sustainability Charter, groundbreaking initiatives fostering safety and sustainability of fragrances throughout the value chain. Explore opportunities for your company to become an IFRA Supporting Member. Don't miss this chance to connect with industry leaders! 

Speakers:
Martina Bianchini - President, IFRA
Kanwal Deep - Director Research & Development, Ajmal Perfumes
Bhuvana Nageshwaran - Director, Ultra International 
Arshdeep Joshi - SAMEA Regulatory Affairs Director, Givaudan

Moderator:
Valerie Lovisa - Sustainability Consultant in Fragrance & Cosmetics, ABTYS

15:00

Psy-Care: An awareness of emotional and psychological balance in beauty
An awareness of emotional and psychological balance is becoming ever-more woven into the beauty category. As we seem to live in a state or perma-crisis with geo-political turbulence, economic instability, and ecological concerns, consumers are seeking out beauty and personal care that offers an experience that’s more profound and goes beyond the aesthetic, amplifying the effects of the time that they spend on themselves. They’re interested in beauty products and routines that can enhance their well-being, improve their psychological health, address stress, and quiet a racing mind. This prioritizing of finding a personal equilibrium is translating into a holistic approach to beauty, as brands actively seek to lift consumers’ mood and spirit. Brands are tapping into treatments that draw on ancestral and holistic medicine, from adaptogenic herbs to taking inspiration from the phases of the moon, to create a feeling of well-being and being grounded in one’s body. Beauty routines are also a powerful ally in helping perpetually distracted consumers to focus on themselves, via rituals and self-care treatments that create a moment of relaxation. Alongside scientific innovation and new AI-related technology, we will discover and develop more and more beauty products, routines, and services that will appeal to and connect with our innate senses in a poly-sensory way. 

Let’s embrace PSY-CARE: A new category of emotional beauty.

Speaker:
Bengt Jacobsson - Executive Consulting Director, Beautystreams

16:00

Unlock the future of beauty & personal care trends for 2024
In a world where beauty is ever-evolving, staying ahead of the curve is crucial. The emerging trend of "quiet beauty" places emphasis on the quality of ingredients, the proven effectiveness of products, and the reassurance of simplicity. As consumers are already prioritising wellness; opportunities lie in accelerating the power of the mind-body connection and helping consumers discover the transformative potential of psychodermatology and neurocosmetics. And as Artificial Intelligence rapidly expands: we must take note and be careful… AI will revolutionise the beauty industry, assisting efficiency, accelerating product development and promoting inclusivity. Personalised solutions and engagement will evolve. Join for a captivating journey into the world of beauty trends set to redefine beauty and personal care in 2024.

Speaker:
Kinshen Chan - Senior Beauty and Personal Care Analyst, Mintel

17:00

PANEL: China and the Middle East: Emerging growth opportunities and success strategies for fragrance brands
In the dynamic world of fragrance marketing, the global landscape is rapidly evolving, and two regions have emerged as captivating frontiers for fragrance brands - China and the Middle East. "China and the Middle East: Emerging growth opportunities and success strategies for fragrance brands" is an in-depth and forward-looking topic that delves into the exciting prospects and vital strategies for fragrance brands seeking to flourish in these distinctive markets.

We explore how China and the Middle East have become pivotal players in the international fragrance industry. By focusing on these two regions, we unravel the unique dynamics, opportunities and insights needed to thrive and succeed in China and the Middle East.

Unlock the full growth potential of your fragrance brand by harnessing the power of these vibrant regions, and join the ranks of successful brands that have made their mark in the heart of tradition and innovation.

Speakers:
Anne-Sophie Gauvin - Managing Partner KeYi, Centdegres
Benjamin Belizon - Perfumer, Mane
Dao Nguyen -  Founder, Essenzia ByDao
Lin Zhang - Founder & CEO, Live In Notes

Moderator:
Lauren O’Connell- Beauty Editor, Cosmopolitan Middle East

Sessions
11:00

PANEL: Ecodesign from A to Z: Unlocking Sustainable Innovation in the Perfume Industry
Join for a thought-provoking panel discussion on Eco-design in the perfume industry. Discover the future of fragrance packaging and design, where sustainability meets creativity.  Explore the latest trends, innovations, and best practices in Eco-design, from reducing environmental impact to enhancing user experiences. Gain insights into how these experts are reshaping the perfume industry through sustainable packaging and design. Don't miss this opportunity to be at the forefront of eco-friendly fragrance solutions.

Speakers:
Anisha Oberoi - Founder, Secret Skin 
Amna Al Habtoor - Founder, Arcadia
Loïc Bouet - Account Manager, Techniplast
Meriem Bennami - Account Manager, Dapy Paris
Umut Yildiz - Key Account Manager, Dapy Paris

Moderators:

Valerie Lovisa - Sustainability Consultant in Fragrance & Cosmetics, ABTYS
Gaelle Doré - General Manager, Centdegrés 
 
12:00

Decoding the GCC beauty consumer
A comprehensive exploration of the evolving beauty and cosmetics industry in the GCC region, focusing on the unique preferences, behaviors, and trends of the GCC beauty consumer. This research-driven presentation delves into the complex dynamics of the GCC beauty market, offering valuable insights for businesses, marketers, and industry professionals seeking to thrive in this rapidly growing sector.

Speakers:
Angela Gutierrez - Manager - Strategic Insights, Chalhoub Group
Mo Shadman - Director - Intelligence, Chalhoub Group
 
13:00

Innovate and triple your sales with the new definition of travel wellness
Prepare to embark on a transformative journey into the exciting world of Travel Wellness with Edyta Satchell, America's Travel Wellness Expert. In this engaging presentation, Edyta will unveil " Innovate and Triple Your Sales with the New Definition of Travel Wellness," exclusively tailored for beauty companies and beauty brands. As the beauty industry continues to evolve, staying ahead of the curve is paramount, and Edyta will guide you through cutting-edge strategies that promise to redefine your approach to travellers who need you. Her wealth of knowledge and expertise will illuminate the path to success, helping you harness the enormous potential of Travel, Travelers, and Travel Wellness. Join for an insightful session that will explore the intersection of beauty, wellness, and travel, unveiling innovative techniques and industry secrets that can propel your brand to new heights. This is your chance to discover how to not only adapt but thrive in a rapidly changing market. Don't miss this opportunity to gain a competitive edge and triple your sales by reimagining Travel Wellness. Secure your spot today and be part of a presentation that promises to reshape the future of beauty brands in the travel wellness arena.

Speaker:
Edyta Sachell - Founder, Satchelle Global Travel Wellness
 
14:00

How to Leverage AI to boost business growth
Learn how to unlock your business growth with AI without wasting precious time for sales, marketing and productivity for beauty businesses and owners. This helps B2B businesses, B2C and B2C2B. AI has the power to transform your business, productivity and life and for the first time ever you will be able to learn from a founder all the areas where you can leverage AI to boost profitability in sales and marketing.

Speaker:
Nidhima Kohli - Founder, Beauty Matching Engine
 
15:00

The infinite power of light for beauty, aging and well-being
In a time when the boundaries between different aspects of life are becoming increasingly blurred—between the professional and personal, well-being and performance, age and beauty—light is emerging as one of the most promising solutions of the 21st century. Economical, sustainable, safe, and adaptable for all, we are only beginning to realize the full extent of its potential.

Speaker:
Frédéric Granotier - CEO, Lucibel.le Paris
 

16:00

Clients journey with focus on in-salon diagnosis    
In today’s world customers’ experience is everything. Businesses need to leverage every tool on hand across multiple point of contact and channels to create a personalized and seamless interactions with their customers. But how can they do that effectively and efficiently? Clients today have high expectations of the customer experience, and they are equally willing to reward businesses who meet those expectations as they are to walk away from those who fail to deliver. To build loyalty, organizations must create “delight” at every stage of the customer journey. However, delivering such experiences is not as easy as it seems specially that many other businesses are more and more aware of this fact.

Our topic today will explore how we can customize our client’s Journey to maximize retention, stand out from competition while giving the consumer a smooth experience that matches their expectations from the first contact to the final outcome.

Speaker:
Eve El Gemayel - Head of Department, House of Beauty      

Speakers

Moderators