The Beauty Business Conference programme will feature industry influencers, experts and innovators presenting currents themes in the beauty and wellness industry from 15 - 17 April 2019. The conference will provide an interactive opportunity for the industry to share experiences, network, source solutions to shared challenges and to identify opportunities for investment and growth.
Some of the key themes that will be in focus at the 2019 conference which will be held alongside the exhibition include:
- Competitive Edge Through Creating An Immersive Brand Experience For Customers
- Women Empowerment & Entrepreneurs In The Industry
- Social Media Marketing In The Beauty Industry – An Influencer & Instagram Marketing Clinic
- Sustainable Beauty
- Industry Trends & Investment
- Regulation & Manufacturing
Monday, 15th April 2019
Theme: Finding your competitive edge through creating an immersive brand experience for your customers
This session will guide you through the latest trends in interior design and branding within beauty.
From color palettes, interior concepts, integrating technology, logo creation to the importance of branding. Carla will show you how you can apply these trends to your salon in order to stand out and succeed.
| 11:00 |
Opening & Welcome – Sarah Phillips, Head of Conferences, Messe Frankfurt Middle East |
| 11:05 – 11:45 |
How interior design and branding can ensure your salon succeeds in the UAE’s fierce competitive market. The beauty industry is more competitive now than it has ever been. So, in order to stay ahead you need to stand out from the crowd and remain relevant. Appearances are everything, especially when it comes to the look of your salon. Your interiors are a reflection of your brand and provide a tangible statement about who you are and your design aesthetic. Your design shows the way you envisage beauty and how you express it; as well as providing the all-important first impression to your customers. Therefore, every aspect of your interiors should reflect beauty. Presented by Carla Conte, Creative Director & Boutros Boutros, Design Manager, Brand Creative |
| 11:45 – 12:15 |
Panel Discussion 1: Startup Strategy & Stories – How to get that brand off the ground and to make an impact? Q&A Discussion Moderated by Carla Conte, Creative Director, Brand Creative Boutros Boutros, Design Manager, Brand Creative Mohammed El Hijazi, Managing Director, Brand Creative |
| 12:00 – 13:00 |
Panel Discussion 2: Established Brand Approach – How to grow your Brand and establish your market position? Q&A Discussion Moderated by Carla Conte, Creative Director, Brand Creative Boutros Boutros, Design Manager, Brand Creative Mohammed El Hijazi, Managing Director, Brand Creative |
| 13:00 – 14:00 |
Lunch Break, Networking & Exhibition Tour |
Theme: Women empowerment & entrepreneurs
This session will provide an opportunity for successful female beauty entrepreneurs to share their story – the start-up challenges, market opportunities and the experience they have gained. Each of the speakers owns a successful beauty business and has established themselves as an influencer with social media following.
| 14:00 |
Introduction to the session and welcome to speakers by Chairperson: Samira Olfat |
| 14:05 |
Presentation 1: Samira Olfat, Social Media Influencer and Beautyworld Middle East Brand Ambassador |
| 14:10 |
Presentation 2: Cooking with Zahra Abdalla, Author Entrepreneur & Social Media Influencer @cookingwithzahra @wildspatula |
| 14:15 |
Presentation 3: Paria Ghorashi, CEO of bgx @blowoutandgo |
| 14: 20 |
Presentation 4: Zeina Abdalla, Managing Director, Fish Fayce @FishFayce |
| 14: 25 |
Presentation 5: Ellie Raheb, Entrepreneur & Managing Director, Rabee Rosewater |
| 15:35 |
Panel Discussion:
|
| 16:00 |
Panel discussion with Q&A Zahra Abdalla, Author Entrepreneur & Social Media Influencer Paria Ghorashi, CEO of bgx @blowoutandgo Zeina Abdalla, Managing Director, Fish Fayce Ellie Raheb, Entrepreneur & Managing Director Moderated by Samira Olfat |
| 17:00 |
End of Programme Day One |
Tuesday, 16th April 2019
Theme: Social media marketing in the beauty industry – influencer & Instagram marketing clinic
This session is an opportunity to bring your social media marketing questions, challenges, issues and scenarios to a professional for help. The Beauty World social media marketing clinic will be hosted by Alyssa Almaiahi, an expert in beauty industry reach through social media channels.
| 11:00 |
Social Media Marketing - How to Get It Right Alyssa Almaiahi, CEO & Founder, Mint Stalk |
| 11:45 |
Influencer & Instagram marketing Clinic Discussion:
Bring your live examples, participate in the discussion session and have your questions answered. Alyssa Almaiahi, CEO & Founder, Mint Stalk |
| 13:00 – 14:00 |
Lunch Break, Networking & Exhibition Tour |
Theme: Sustainable beauty
The sustainable beauty programme will bring together industry experts to share insight into the key elements to consider to achieve sustainability. Sessions will include content from to develop a sustainable brand to sustainable packaging of beauty products. This session will allow delegates to consider the value proposition that a sustainable approach may contribute to their brand.
| 14:00 |
14:00 Presentation: Sustainable Beauty: Developing a Sustainable Beauty Brand Natasha Ekstedt, Founder, Coffee Communications Question & Answer Session about how to consider the sustainable impact beauty has on the environment. |
| 15:00 |
End of Conference Programme Day Two |
Wednesday, 17th April 2019
Theme: Industry trends & investment
| 11:00 |
Understanding Dynamics within the Beauty Market in the Middle East Amna Abbas, Senior Analyst Beauty & Fashion, Euromonitor International |
| 11:30 |
Interactive Panel Discussion: With Changing Economic Landscape Will MEA Region be a Driving Force behind the Future Growth of the Global Beauty Industry? Amna Abbas, Senior Analyst Beauty & Fashion, Euromonitor International Mehrnoush Shafiei, Analyst, Euromonitor International |
| 13:00 – 14:00 |
Lunch Break, Networking & Exhibition Tour |
Theme: Regulation & manufacturing
| 14:00 |
Presentation: Safeguard your product: A Regulatory Perspective Aswari Bapat, Director of Quality and Regulatory Affairs, Infohealth FZE |
| 14:30 |
Innovative Product Design and Manufacture Nominated Representative, Hyperfum |
| 15:00 |
Regulatory Update: New Regulations & Guidelines for Beauty Product Manufacturing Vimitha Nangani, Assistant Manager - Certification Center, Governments & Institutions (GIS), UAE |
| 15:30 |
Panel Discussion: How to create products with a global reach? Manufacturing standards and clean room environment to comply with ISO standards. Discussion on how to import into USA, Europe and other countries and meet with global standards.
Moderator: Amna Abbas, Senior Analyst Beauty & Fashion, Euromonitor International Panelists: Vimitha Nangani, Assistant Manager - Certification Center, Governments & Institutions (GIS), UAE Aswari Bapat, Director of Quality and Regulatory Affairs, Infohealth FZE Nominated Representative, Hyperfum |
| 16:00 |
End of Conference Programme Day Three |