Next in Beauty 2024 brought together leading professionals from the beauty industry for an immersive three-day conference dedicated to exploring the present and future of beauty.
With over 60 international speakers, the conference featured industry experts from KIKO MILANO, L'Oréal Middle East, Arabian Oud, NOON, and many more. Together, they shared fresh perspectives, groundbreaking insights, and advanced business strategies.
The 2024 edition spotlighted pivotal themes, including Market Trends, the evolving Business Landscape, and in-depth discussions on Marketing and Innovations shaping the beauty sector in the Middle East and beyond.
A standout highlight was keynote speaker Joelle Mardinian—TV star, beauty entrepreneur, and influencer -who inspired attendees with her journey from beauty enthusiast to award-winning businesswoman. We were also honored to welcome Sheikh Abdul Aziz bin Ali Al Nuaimi, the ‘Green Sheikh,’ as an honourable guest speaker, who captivated the audience with his vital message on sustainability.
Next in Beauty 2024 was a hub of inspiration, collaboration, and forward-thinking, setting the tone for the future of the industry.
2024 Agenda
11:00 | The GCC: Unlocking Beauty and Realising Potential
11:45 | The Scent of Success: The Global Expansion of Middle Eastern Fragrances
12:45 | Mother Nature: An Infinite Bank for Well-Being and Good Health
13:15 | Keynote Speaker: In conversation with Joelle Mardinian
14:15 | Driving Growth: The Power of Beauty Brand Collaborations
15:15 | From Concept to Consumer: Navigating the Beauty Startup Journey
16:00 | The Fragrance Horizon- India's Rising Luxury Chapter
17:00 | Future Direction: Sustainability as a Standard in Beauty
11:00 | Age-Defying Beauty: Navigating the Currents of Longevity Practices
12:00 | How to succeed in the Chinese market. Testimonials from key players
13:00 | Highlighting Innovation: The Impactful Role of Green Chemistry in Ingredient-Driven Beauty
14:00 | How to Interview Your Distribution Partner
15:00 | Exploring potential: Omnichannel Retail in the Beauty Industry
16:00 | Arab Beauty- The Market in the Now
17:00 | The Beauty Tech Boom: Trends and Transformations in the Industry
10:30 | Smooth Access and Sustainable Trade for the Cosmetics Industry
11:00 | Strategies for Success: Industry Leaders' Opinions on Meeting Future Consumer Demands
12:00 | Key Future Trends Shaping the Salon Industry
12:45 | E-commerce Dominance: Revolution in Beauty Retail
13:45 | In Conversation with the Green Sheikh
14:30 | The Beauty Ripple: How Gen Z Raised Gen Alpha to Be Beauty Fanatics
15:15 | Packaging Evolution: Navigating Cutting-Edge Beauty Packaging Trends
16:15 | The TikTok Opportunity & How To Maximise It
2024 Conference Schedule
Day 1 - 28 October 2024
11:00 | Presentation: The GCC: Unlocking Beauty and Realising Potential This session explores the growing beauty industry in the GCC countries. It shows how innovation and smart strategies are turning the region into a global leader in beauty. "Unlocking Beauty and Realising Potential" offers a look at market trends, consumer preferences, and the role of sustainability. See how the GCC uses new technologies to set new standards and achieve impressive growth in the beauty sector. |
11:45 | Panel discussion: The Scent of Success: The Global Expansion of Middle Eastern Fragrances The Arabic fragrance scene in the global market is experiencing dynamic changes with the shifting consumer tastes and the appearance of new trends. From the ancient oud that is considered a precious aroma to the delicate floral jasmine, Arabic perfumery offers a variety of fragrances that are popular among connoisseurs all over the world. Discover the strategic channels of distribution used by Arabic fragrance brands when they penetrate international markets, and how they do it with great finesse and precision. The stores that range from luxury boutiques to online platforms will be evidence of their presence expansion, which will attract customers from all over the world. Speakers: Moderator: |
12:45 | Mother Nature: An Infinite Bank for Well-Being and Good Health Is “Cosmetics” a Skin Affair? Join Us for an Enlightening Event: "Mother Nature: An Infinite Bank for Well-Being and Good Health". Discover how ancient Arab and Chinese medicine harnesses the power of essential oils to rejuvenate the skin and promote healing—all in a 100% natural way! Don’t miss the opportunity to learn from world-renowned plastic surgeon Dr. Kotti as he shares his expertise and unveils the secrets of holistic health and well-being. Mark your calendar and embrace the wisdom of nature! Speaker: |
13:15 | In conversation with Joelle Mardinian Joelle Mardinian, a leading figure in the cosmetics industry, will take us on a journey through the pivotal moments in her life when she realized that the beauty world was her true calling. In this exclusive conversation, Joelle will share how she navigated her path to success, building a thriving businesses over many years. We’ll explore how she transformed her passion into a brand that resonates with millions and discover the challenges and triumphs she faced in launching her own brands. This is a unique opportunity to learn from a visionary entrepreneur who turned her hobby into a beauty empire, inspiring future generations of beauty leaders. Moderator: |
14:15 | Panel discussion: Driving Growth: The Power of Beauty Brand Collaborations The panel discussion will explore how collaborations between beauty brands are driving growth in the industry. It highlights successful partnerships, analyzes market trends, and examines the benefits of combined expertise and resources. "Driving Growth: The Power of Beauty Brand Collaborations" reveals how strategic alliances are fostering innovation, expanding market reach, and creating unique products that resonate with consumers. Discover the transformative impact of collaboration in the beauty sector and how it paves the way for future success. Speakers: Moderator: |
15:15 | Fireside Chat: From Concept to Consumer: Navigating the Beauty Startup Journey Join us for an engaging fireside chat where industry experts will discuss the journey of beauty startups in the Middle East from the initial concept to reaching the consumer. Learn about the unique challenges, strategies, and successes involved in launching and growing a beauty brand in this dynamic market. Gain valuable insights into product development, marketing, and distribution that can help turn your beauty startup dreams into reality. Speaker: Moderators: |
16:00 | Panel discussion: The Fragrance Horizon- India's Rising Luxury Chapter Discover how niche and luxury fragrance brands are captivating India's affluent consumers with unique, artisanal scents. These exclusive perfumes, sold through boutiques and specialized online platforms, emphasize origin stories and creators, appealing to those seeking a personal connection. Understand India's market dynamics and strategies for global fragrance brands to make an impact. Speakers: Moderator: |
17:00 | Panel discussion: Future Direction: Sustainability as a Standard in Beauty This roundtable will dive into the evolving role of sustainability in the fragrance and cosmetics industry, with a focus on how brands can stay ahead of European green regulations like the Green Deal. We’ll explore the pressing challenge of greenwashing and how innovative strategies like circularity, eco-efficiency, and certified sustainable products can give brands a competitive edge. Expect practical insights into navigating green claims compliance for successful market entry into the UK and EU, helping your brand achieve global reach. We’ll also highlight the latest trends in eco-conscious product development, including how to integrate sustainable design principles in beauty. Join us to discover how these strategies can fuel growth and future-proof your brand for the next wave of consumer demand. Speakers: Moderator: |
Day 2 - 29 October 2024
11:00 | Presentation: Age-Defying Beauty: Navigating the Currents of Longevity Practices Join us for an in-depth presentation on age-defying beauty and the emerging trend of longevity in the beauty industry. This session will cover the latest scientific breakthroughs and holistic approaches aimed at preserving youthful appearance and enhancing overall well-being. Discover how innovative solutions are shaping the future of anti-aging and learn practical tips for integrating these practices into daily routines. As longevity becomes a new trend in beauty, this presentation is essential for anyone interested in staying at the forefront of the industry. Speakers: |
12:00 | Panel discussion: How to succeed in the Chinese market. Testimonials from key players Join us for a compelling panel discussion on navigating and succeeding in the lucrative Chinese fragrance market. This session will feature testimonials from key industry players who have successfully established their fragrance brands in China. Attendees will gain valuable insights into market entry strategies, regulatory considerations, and consumer preferences specific to this dynamic sector. Our panelists will share their experiences, challenges, and best practices for achieving success in China's fragrance market. Speakers: Moderator: |
13:00 | Panel discussion: Highlighting Innovation: The Impactful Role of Green Chemistry in Ingredient-Driven Beauty This insightful session will explore how groundbreaking green chemistry innovations are transforming the beauty industry by emphasizing sustainable, eco-friendly ingredients. Leading experts will share their perspectives on the latest advancements and their significant impact on product formulation, environmental health, and consumer safety. Don't miss this opportunity to learn how green chemistry is shaping the future of beauty. Speakers: Moderator: |
14:00 | Panel discussion: How to Interview Your Distribution Partner Choosing the best business partners to help you grow your brand across markets and through different channels comes down to a mix of research, asking the right questions, and future proofing your strategy. With today’s highly competitive landscape, it is even more important to have both an informed and comprehensive approach to where you will find those beneficial opportunities to help grow your business. This panel discussion opens the world of distribution to demonstrate how having a wider, less traditional, and more diverse partner outreach can achieve impressive results as well as deliver a business collaboration that helps you navigate the nuances of new markets. Speakers: Moderator: |
15:00 | Panel discussion: Exploring Potential: Omnichannel Retail in the Beauty Industry In today's beauty industry, leveraging multiple retail channels is key to success. This session will explore the impact of TikTok, eCommerce platforms, traditional retail stores, and pharmacies. We'll discuss how TikTok turns social media content into shopping opportunities, while eCommerce provides convenience and variety. Retail stores and pharmacies remain important for their service and immediate access to products. Join us to learn how these different channels are shaping the future of beauty retail and enhancing the customer experience. Speakers: Moderators: |
16:00 | Arab Beauty- The Market in the Now The world of Arab Beauty continues to be a lucrative market, as businesses are realising the evolving consumers’ want of enhancing their natural beauty being part of their self-expression, identity, and culture to be the best version of themselves. Consumers are no longer shy of saying what they want, what works for them, and what not as they are willing to spend on products and services that enhances their beauty, health, and wellness as a self-investment. Businesses need to be proactively mindful and open to adapt for the needs of the regional consumers. Explore from the Euromonitor’s Passport offerings the latest insights on Beauty & Health in the Middle East & North Africa market, key growth markets, categories, strategies from government plus businesses, consumers' wants, and much more in this edition of keynote presentation. Speaker: |
17:00 | Fireside chat: The Beauty Tech Boom: Trends and Transformations in the Industry We will explore the changes in the beauty industry brought about by advanced technology and innovative solutions. Learn how AI-driven skincare analysis, virtual makeup try-ons, and smart beauty devices revolutionize consumer experiences and personalize beauty routines. We'll highlight key trends such as augmented reality applications and tailored product recommendations, which are setting new benchmarks for efficiency, customization, and sustainability. Don't miss this chance to understand the tech-driven transformations that are shaping the future of beauty. Speakers: Moderator: |
Day 3 - 30 October 2024
10:30 | Smooth Access and Sustainable Trade for the Cosmetics Industry In our daily lives, beauty and cosmetic products are becoming more essential, prompting government authorities to implement a variety of regulations to protect consumer health and safety. This complex regulatory environment presents challenges for manufacturers, exporters, and importers of cosmetic products. Effective compliance is vital for smooth and efficient access to target markets. Our speaker Jérémy Gaspard, Vice President of Government and Trade Services (GTS) at Intertek will introduce Intertek's solutions tailored for the cosmetic industry, aimed at streamlining compliance processes for seamless market access, ensuring products reach consumers safely and efficiently. Additionally, we will explore how these practices contribute to sustainable trade for businesses. Speaker: |
11:00 | Panel discussion: Strategies for Success: Industry Leaders' Opinions on Meeting Future Consumer Demands This panel discussion features top industry leaders and explain how they are adapting to shifting consumer demands. Our panelists will share their insights on predicting future trends, implementing cutting-edge technologies, and evolving their beauty business models to stay competitive. This discussion promises valuable strategies for thriving in a dynamic beauty market environment. Speakers: Moderator: |
12:00 | Presentation: Key Future Trends Shaping the Salon Industry Explore the latest innovations and emerging trends that are revolutionizing the salon industry. The presentation will cover cutting-edge technologies, sustainable practices, and consumer preferences driving the future of salons. Gain valuable insights and strategies to ensure your business remains competitive and thrives in this rapidly evolving landscape. Speaker: |
12:45 | Panel discussion: E-commerce Dominance: Revolution in Beauty Retail As the growth of online purchasing continues, beauty brands are changing how they do things to satisfy internet-savvy clients. The panel discussion will describe the revolutionary effect of e-commerce on the beauty sector. The transformation will be analyzed by our panel of experts as they look into the latest trends, innovative technologies, and consumer behaviors driving this revolution. Explore how e-commerce is shaping the future of beauty retail and what it means for brands and consumers alike. Speakers: Moderator: |
13:45 | In Conversation with the Green Sheikh Known globally as the Green Sheikh, Sheikh Abdul Aziz bin Ali Al Nuaimi will open the session and share his sustainability mission. A visionary and transformative approach that delivers more comprehensive solutions, which in the case of the beauty and wellness industry means going beyond product formulations and eco-packaging to encompass every touchpoint - from the creation to the consumption. His distinctive definition of ‘Green’ is designed to widen sustainable actions and improve their impact. The discussion will then delve deeper into the realms of the role of the different distribution channels as well as the education contact points for the customer. Joining Sheikh Abdul Aziz bin Ali Al Nuaimi will be Naba Nsaif Gasim from Planet Pharmacies who will expand on distribution’s role in furthering sustainability in the beauty sector. The session will be moderated by Valérie Kaminov, Founder of IL Brand Consultancy. VIP Speaker: Speaker: Moderator: |
14:30 | The Beauty Ripple: How Gen Z Raised Gen Alpha to Be Beauty Fanatics We’ll explore the evolving relationship between Gen Z and Gen Alpha, particularly how Gen Z’s unprecedented influence on social media and in real-life communities is shaping Gen Alpha’s beauty ideals, habits, and aspirations. We’ll delve into the importance of Gen Z as beauty trailblazers—creating trends, normalizing diversity, and pioneering self-expression—while serving as mentors and content creators for Gen Alpha. Speaker: |
15:15 | Panel discussion: Packaging Evolution: Navigating Cutting-Edge Beauty Packaging Trends Insightful panel discussion on the latest advancements and trends in beauty packaging. This session will bring together industry leaders to explore the evolution of packaging in the beauty sector. Attendees will gain valuable insights into innovative design, sustainable materials, and technological advancements that are shaping the future of beauty packaging. Our panelists will share their experiences, challenges, and success stories, providing a comprehensive understanding of what it takes to stay ahead in this fast-paced industry. Speakers: Moderator: |
16:15 | The TikTok Opportunity & How To Maximise It The session will cover:
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Session Sponsor
2024 Speakers
Ainapurapu Rama Krishna
Managing Director, Classique Labels and Packaging
Ayesha Chowdhury
General Manger, Maison 21G
Bryan Noronha
General Manager, CMS Printing Press
Elie Papiernik
Managing Partner and Design Director, Centdegrés
Farah Anwar
Beauty E-Commerce Director
Gaëlle Doré
General Manager Middle East & India, Centdegrés
Julie Contat Desfontaines
Sales & Marketing Director Fine Fragrance AMET, dsm-firmenich
Leila Jerdea
CEO and Managing Director, Leila Jerdea Group FZE
Mo Shadman
Head of Intelligence, Chalhoub Group
Valerie Kaminov
Managing Director, International Luxury Brand Consultancy Ltd.
Valerie Lovisa
Sustainability - Lecturer, Moderator, Consultant, B Leader, ABTYS - Consulting in Fragrance & Cosmetics
2023 Sessions: In case you missed it
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