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NEW: Beauty Business Conference (Saeed Hall 2)

The Beauty Business Conference programme will feature industry influencers, experts and innovators presenting currents themes in the beauty and wellness industry from 15 - 17 April 2019. The conference will provide an interactive opportunity for the industry to share experiences, network, source solutions to shared challenges and to identify opportunities for investment and growth.

Some of the key themes that will be in focus at the 2019 conference which will be held alongside the exhibition include:

  • Competitive Edge Through Creating An Immersive Brand Experience For Customers
  • Women Empowerment & Entrepreneurs In The Industry
  • Social Media Marketing In The Beauty Industry – An Influencer & Instagram Marketing Clinic 
  • Sustainable Beauty 
  • Industry Trends & Investment 
  • Regulation & Manufacturing 

Monday, 15th April 2019

 

Theme: Finding your competitive edge through creating an immersive brand experience for your customers

This session will guide you through the latest trends in interior design and branding within beauty.

From color palettes, interior concepts, integrating technology, logo creation to the importance of branding. Carla will show you how you can apply these trends to your salon in order to stand out and succeed.

11:00
Opening & Welcome – Sarah Phillips, Head of Conferences, Messe Frankfurt Middle East
11:05 – 11:45

How interior design and branding can ensure your salon succeeds in the UAE’s fierce competitive market.

The beauty industry is more competitive now than it has ever been. So, in order to stay ahead you need to stand out from the crowd and remain relevant. Appearances are everything, especially when it comes to the look of your salon.

Your interiors are a reflection of your brand and provide a tangible statement about who you are and your design aesthetic. Your design shows the way you envisage beauty and how you express it; as well as providing the all-important first impression to your customers. Therefore, every aspect of your interiors should reflect beauty.

Presented by Carla Conte, Creative Director & Boutros Boutros, Design Manager, Brand Creative 

11:45 – 12:15

Panel Discussion 1:  Startup Strategy & Stories – How to get that brand off the ground and to make an impact?  Q&A Discussion

Moderated by Carla Conte, Creative Director, Brand Creative

Boutros Boutros, Design Manager, Brand Creative

Mohammed El Hijazi, Managing Director, Brand Creative 

12:00 – 13:00

Panel Discussion 2:  Established Brand Approach – How to grow your Brand and establish your market position? Q&A Discussion

Moderated by Carla Conte, Creative Director, Brand Creative

Boutros Boutros, Design Manager, Brand Creative

Mohammed El Hijazi, Managing Director, Brand Creative

13:00 – 14:00
Lunch Break, Networking & Exhibition Tour 

Theme: Women empowerment & entrepreneurs

This session will provide an opportunity for successful female beauty entrepreneurs to share their story – the start-up challenges, market opportunities and the experience they have gained. Each of the speakers owns a successful beauty business and has established themselves as an influencer with social media following. 

14:00
Introduction to the session and welcome to speakers by Chairperson: Samira Olfat
14:05
Presentation 1: Samira Olfat, Social Media Influencer and Beautyworld Middle East Brand Ambassador
14:10
Presentation 2: Cooking with Zahra Abdalla, Author Entrepreneur & Social Media Influencer @cookingwithzahra @wildspatula
14:15
Presentation 3: Paria Ghorashi, CEO of bgx @blowoutandgo 
14: 20
Presentation 4: Zeina Abdalla, Managing Director, Fish Fayce @FishFayce 
14: 25
Presentation 5: Ellie Raheb, Entrepreneur & Managing Director, Rabee Rosewater
15:35

Panel Discussion:

  • What does it take to succeed in the beauty industry, the challenges and opportunities?
  • How important is your personal brand to your beauty concept?
  • If you could give one piece of advice to a new business startup what would it be? 
16:00

Panel discussion with Q&A

Zahra Abdalla, Author Entrepreneur & Social Media Influencer

Paria Ghorashi, CEO of bgx @blowoutandgo

Zeina Abdalla, Managing Director, Fish Fayce

Ellie Raheb, Entrepreneur & Managing Director

Moderated by Samira Olfat

17:00
End of Programme Day One

Tuesday, 16th April 2019

 

Theme: Social media marketing in the beauty industry – influencer & Instagram marketing clinic

This session is an opportunity to bring your social media marketing questions, challenges, issues and scenarios to a professional for help. The Beauty World social media marketing clinic will be hosted by Alyssa Almaiahi, an expert in beauty industry reach through social media channels.

11:00

Social Media Marketing - How to Get It Right

Alyssa Almaiahi, CEO & Founder, Mint Stalk

11:45

Influencer & Instagram marketing Clinic Discussion:

  • Which channels to select and what to communicate about?
  • What are the indicators of campaign success?
  • Influencer Marketing – who really is the right person to select?
  • Creating a content plan and engaging in social dialogue – why is my strategy not working?
  • My likes are growing but my business is not growing – how can I fix this?
  • What budget do I need to allocate to see results? 

Bring your live examples, participate in the discussion session and have your questions answered.

Alyssa Almaiahi, CEO & Founder, Mint Stalk

13:00 – 14:00

Lunch Break, Networking & Exhibition Tour

Theme: Sustainable beauty

The sustainable beauty programme will bring together industry experts to share insight into the key elements to consider to achieve sustainability. Sessions will include content from to develop a sustainable brand to sustainable packaging of beauty products. This session will allow delegates to consider the value proposition that a sustainable approach may contribute to their brand.

14:00

14:00 Presentation: Sustainable Beauty: Developing a Sustainable Beauty Brand

Natasha Ekstedt, Founder, Coffee Communications

Question & Answer Session about how to consider the sustainable impact beauty has on the environment. 

15:00

End of Conference Programme Day Two

Wednesday, 17th April 2019 

 

Theme: Industry trends & investment

11:00

Understanding Dynamics within the Beauty Market in the Middle East

Amna Abbas, Senior Analyst Beauty & Fashion, Euromonitor International 

11:30

Interactive Panel Discussion: With Changing Economic Landscape Will MEA Region be a Driving Force behind the Future Growth of the Global Beauty Industry?

Panelists:

Amna Abbas, Senior Analyst Beauty & Fashion, Euromonitor International

Mehrnoush Shafiei, Analyst, Euromonitor International

13:00 – 14:00

Lunch Break, Networking & Exhibition Tour

Theme: Regulation & manufacturing

14:00

Presentation: Safeguard your product: A Regulatory Perspective

Aswari Bapat, Director of Quality and Regulatory Affairs, Infohealth FZE

14:30

Innovative Product Design and Manufacture

Nominated Representative, Hyperfum

15:00

Regulatory Update: New Regulations & Guidelines for Beauty Product Manufacturing

Vimitha Nangani, Assistant Manager - Certification Center, Governments & Institutions (GIS), UAE

15:30

Panel Discussion: How to create products with a global reach? Manufacturing standards and clean room environment to comply with ISO standards. Discussion on how to import into USA, Europe and other countries and meet with global standards.

  • What factors need to be considered during product manufacture?
  • How can you ensure that your products meet those standards?
  • Where is the optimal location to manufacture? Which products & sourcing of raw materials play a role?

Moderator: Amna Abbas, Senior Analyst Beauty & Fashion, Euromonitor International

Panelists:

Vimitha Nangani, Assistant Manager - Certification Center, Governments & Institutions (GIS), UAE

Aswari Bapat, Director of Quality and Regulatory Affairs, Infohealth FZE

Nominated Representative, Hyperfum

16:00
End of Conference Programme Day Three