Day 1 – Monday, 15th April 2019
11:00 - Opening & Welcome
Sarah Phillips, Head of Conferences, Messe Frankfurt Middle East GmbH
Theme: Finding your competitive edge through creating an immersive brand experience for your customers
This session will guide you through the latest trends in interior design and branding within beauty.
From color palettes, interior concepts, integrating technology, logo creation to the importance of branding. Carla Conte will show you how you can apply these trends to your salon in order to stand out and succeed.
11:05 to 11:45 Presentation: How interior design and branding can ensure your salon succeeds in the UAE’s fierce competitive market.
- The beauty industry is more competitive now than it has ever been. So, in order to stay ahead you need to stand out from the crowd and remain relevant.
- Appearances are everything, especially when it comes to the look of your salon.
- Your interiors are a reflection of your brand and provide a tangible statement about who you are and your design aesthetic.
- Your design shows the way you envisage beauty and how you express it; as well as providing the all-important first impression to your customers.
- Therefore, every aspect of your interiors should reflect beauty.
Presented by Carla Conte, Creative Director, Brand & Creative
11:45 – 12:15 Panel Discussion 1: Startup Strategy & Stories – How to get that brand off the ground and to make an impact?
To feature 3 or 4 clients (30 minutes)
Moderated by Carla Conte, Creative Director, Brand & Creative
12:00 – 13:00 Panel Discussion 2: Established Brand Approach – How to grow your Brand and establish your market position?
To feature 3 or 4 clients (30 minutes)
Moderated by Carla Conte, Creative Director, Brand & Creative
Theme: Women empowerment & entrepreneurs
This session will provide an opportunity for successful female beauty entrepreneurs to share their story – the start-up challenges, market opportunities and the experience they have gained. Each of the speakers owns a successful beauty business and has established themselves as an influencer with social media following.
14:05 Presentation 1
Female entrepreneur success story and journey (Social Media influencer) Samira Olfat (Social Media Influencer and Ambassador Beauty World Middle East)
14:10 Presentation 2
Female entrepreneur success story and journey by Cooking with Zahra @wildspatula (Social Media influencer)
14:15 Presentation 3
Female entrepreneur success story and journey by Paria Ghorashi, @blowoutandgo (Social Media influencer)
14:20 Presentation 4
Female entrepreneur success story and journey by Zeina Abdalla, @FishFayce (Social Media influencer)
14:25 Presentation 4
Female entrepreneur success story and journey by Ellie Rah, (Social Media influencer)
15:35 Panel Discussion: – 45 minutes
- What does it take to succeed in the beauty industry – challenges and opportunities?
- How important is your personal brand to your beauty concept?
- If you could give one piece of advice to a new business startup what would it be?
Day 2 – Tuesday, 16th April 2019
Theme: Social media marketing & beauty industry – Influencer & Instagram marketing clinic
This session is an opportunity to bring your social media marketing questions, challenges, issues and scenarios to a professional for help. The Beauty World social media marketing clinic will be hosted by Alyssa, an expert in beauty industry reach through social media channels.
11:45 Q&A Clinic Discussion
- Which channels to select and what to communicate about?
- What are the indicators of campaign success?
- Influencer Marketing – who really is the right person to select?
- Creating a content plan and engaging in social dialogue – why is my strategy not working?
- My likes are growing but my business is not growing – how can I fix this?
- What budget do I need to allocate to see results?
Bring your live examples – participate in the discussion session and have your questions answered.
Theme: Sustainable beauty
14:00 Presentation: Sustainable Packaging of Beauty Products
- Product packaging, biodegradable, recyclable, organic and natural solutions to beauty needs
- How to design and develop a sustainable beauty concept
Speaker from: TBC, Albea (Invited)
Question & Answer Session about how to consider the sustainable impact beauty has on the environment.
Moderated by Albea (Invited)
Day 3 – Wednesday, 17th April 2019
Theme: Industry trends & investment
11:00 Understanding Dynamics within the Beauty Market in the Middle East
Amna Abbas, Senior Analyst Beauty & Fashion, Euromonitor International
11:30 Interactive Panel Discussion: With Changing Economic Landscape Will MEA Region be a Driving Force behind the Future Growth of the Global Beauty Industry?
Panelists:
Amna Abbas, Senior Analyst Beauty & Fashion, Euromonitor International
Mehr, Senior Analyst, Euromonitor International
Theme: Regulation & manufacturing
15:00 Regulatory Update: New Regulations & Guidelines for Beauty Product Manufacture
Vimitha Nangani
Assistant Manager - Certification Center, Governments & Institutions (GIS), UAE
15:30 Panel Discussion: How to create products with a global reach?
Manufacturing standards and clean room environment to comply with ISO standards (for import into USA, Europe etc they have certain standards)
- What factors need to be considered during product manufacture?
- How can you ensure that your products meet those standards?
- Where is the optimal location to manufacture? Which products & sourcing of raw materials play a role?
Moderator: Amna Abbas, Senior Analyst Beauty & Fashion, Euromonitor International
Panelists:
Vimitha Nangani, Assistant Manager - Certification Center, Governments & Institutions (GIS), UAE