Beautyworld Middle East - Jury testing out products

The 2021 finalists are here!

We are excited to announce that over 190 entries have been received for the second edition of the Beautyworld Middle East Awards. Our esteemed panel of judges has evaluated each entry carefully to assess its potential within each award category. And finally, the 2021 shortlist is here!

Dust off your best gown or suit for the Beautyworld Middle East Awards ceremony

Join us on Oct, 5th live and in-person to discover the winners! We will be hosting the long awaited (and covid-compliant) gala dinner at The Ritz Carlton DIFC. The evening will be punctuated by exciting features and captivating entertainment. Do not miss the beauty event of the season!


Best Marketing Campaign of the Year

  • Souvenir Collection Campaign by Afnan Perfumes
  • Supremacy Noir & Gold Campaign by Afnan Perfumes
  • Guardex Campaign by IFFCO
  • Seasonal Campaign by Al Dakheel Oud
  • MONDAY Haircare Campaign by Beauty Solutions
  • Covid Initiative Campaign by THT
  • Mojo Beauty Bar Campaign by Mojo Beauty Bar

Breakout Star of the Year

  • MONDAY Haircare by Beauty Solutions
  • Mikyajy Proactive Eye Pencil by Kamal Osman Jamjoom Trading
  • Guardex by IFFCO
  • Ocean by Carobels Cosmetics
  • Braé Gorgeous Shine Oil by LMCosmetics
  • KAYALI Utopia Vanilla Coco | 21 by Huda Beauty
  • Amal Ibrahim Rose Quartz Oil by Aptar Beauty + Home
  • Somow Al Rasasi - Ma'ali EDP by Al Rasasi

Cult Classic of the Year

  • Casmara - Algae Peel Off Mask by Nazih Trading
  • Al Wisam Day by Al Rasasi
  • Al Dakheel Oud Company by Al Dakheel Oud
  • Krem Kap's Body & Face Scrubbing & Exfoliating Cream by Nazih Trading

Homegrown Talent of the Year

  • The Camel Soap Factory
  • KAYALI Sweet Diamond Pink Pepper | 25 by  Huda Beauty
  • Secret Skin
  • The Fit Face

Innovation of the Year

  • Mikyajy Breathable Nail Enamels by Kamal Osman Jamjoom Trading 
  • Face iT App by SR Cosmetics
  • Guardex by IFFCO
  • F11 Treatment, by Nuggela & Sulé
  • The Emirati Bath by The One Men Spa
  • Issey Miyake L'Eau d'Issey Igo/I Stay by Aptar Beauty + Home
  • For Men Eau De Toilette 100 ML, by Bulgarian Rose
  • Porcelaine Perfume Diffuser by Acqua di Baviera 
  • Amadora by Al Dakheel Oud

Natural Product of the Year

  • Hair Treatment Oil by Ixora General Trading
  • Face Rescue Cream by The Camel Soap Factory
  • Indola's Act Now Texture Spray by Nazih Trading
  • Beautifying Toner by Henua Organics
  • Paul Mitchell's Clean Beauty - Everyday Range by Nazih Trading
  • Oliambru Baume De Beaute A L'Immortelle Corse, by Isula Parfums
  • Mamunia Fabric and Home Refresher by Four One One Salon
  • For Men Eau De Toilette 100 ML by Bulgarian Rose 
  • Mukhallat Almelook by Al Dakheel Oud

Niche Product of the Year

  • SkinMTX Dermat Advanced Reconditioning Cream for Post Laser by VLCC Singapore
  • Line Relax Serum by Bornagan Laboratories
  • Pandhy's™ SugarEase Sucromer Depilatory Sugar Film by CosMed
  • Unique by VENIA Cosmetic
  • Vitamin C+ Triple Action Serum by Bornagan Laboratories
  • KAYALI Sweet Diamond Pink Pepper | 25 by Huda Beauty
  • Dark Vinyl Musk by BOHOBOCO PERFUME
  • Plutonium from Collection35 by Maison de Parfum Berry
  • Contagious by Catherine Omai Fragrances
  • Mamunia by Four One One Salon

Category Sponsor

Perfumer of the Year

  • Dominique Moellhausen from Moellhausen
  • Michelle Moellhausen from Moellhausen 
  • Olaf Larsen from Eurofragance
  • Hamid Merati-Kashani from Firmenich
  • Maria Angeles Santiago from Iberchem

Category Sponsor

Moellhausen is a distinguished Italian company and a global forerunner in the field of fragrance compounds, essential oils, aroma chemicals, innovative and unconventional flavor and fragrance specialties.

After fifty years in business, Moellhausen stands out as one of the most qualified industrial partners for perfume and beauty brands, and for the most demanding companies manufacturing products with high olfactory impact. To create unique and meaningful fragrances, Moellhausen combines the experience of talented perfumers with the chemical know-how of advanced research laboratories, working together in the thrilling search for a more refined olfactory and descriptive language. Having its headquarters in the outskirts of Milan, Italy, as well as an impressive showroom and creative center in Dubai – where East meets West – Moellhausen is present wherever the latest fragrance trends intersect with art and beauty. Since 1967, Moellhausen has been creating outstanding fragrances for every need, every culture, and every dream.

Official Press Partner