Fitcover
Fitcover
Description
Founded in 2017 by Nova Ward, Fitcover is the world’s first fitness cosmetic brand, created to empower active people everywhere with high-performance, skin-loving products that truly keep up with their lifestyle. As a mother of two and fitness enthusiast, Nova identified a gap in the beauty market for makeup that could withstand sweat without compromising skin health or confidence.
Fitcover proudly champions sustainability through bio refill pouches and a subscription model that reduces packaging waste. With a growing global presence, thousands of five-star reviews, and with a loyal customer base of 82% returning customer rate across 47 countries, Fitcover is redefining what it means to feel confident and empowered—at the gym, in the office, or anywhere in between.










