● The sixth edition of the Beautyworld Middle East Awards will take place at Conrad Dubai on 29 October 2025 during one of the world’s largest international beauty, hair, fragrance and wellbeing trade fairs – Beautyworld Middle East
● A record 800+ nominations from all over the globe for the 17 award categories commend achievements for brands and people making waves in the industry with sustainable and innovative products, standout media campaigns and game-changing skin and haircare, plus much more
Dubai, UAE: The shortlist of nominees for the Beautyworld Middle East Awards 2025 has been announced, featuring a powerlist of the industry’s top performers. From established international icons to indie disruptors, and from conscious brands to cutting-edge technologies, the awards feature 17 categories and have attracted entries by game-changing beauty players with global reach.
A spectacular annual gala will be hosted in the grandeur of the Conrad Hotel Dubai on 29 October, wrapping up one of the world’s largest international trade fairs for beauty, hair, fragrance and wellbeing – Beautyworld Middle East. Now in its 29th year, the exhibition has become an unmissable event in the calendar, taking place at Dubai World Trade Centre from 27 to 29 October.
The Beautyworld Middle East Awards programme is designed to recognise and honour the hard work, creativity, and dedication of beauty professionals and brands that have made a significant impact in the region. An expert panel of 18 independent judges - including Demi Rawling, Co-Founder of Sniff and Anthea Ayache, Founder of Ethicalist Magazine - has assessed all entries to curate a star-studded shortlist, which can now be revealed. Each category features up to five shortlisted entries.
Discussing the experience of being a part of the judging team for the fragrance category, Demi Rawling said:
“Judging the fragrance categories at this year’s BWME Awards has been such a rewarding experience. The nominations reflected a real mix of creativity and craftsmanship - from daring new compositions to thoughtful nods to heritage. It was inspiring to see how each brand expressed its own perspective on scent, and how the region continues to play an important role in shaping the future of perfumery.”
Fellow judge, Ahaana Khosla, Trend Forecaster, Contributing Editor for BeautyMatter, Vogue Business, added:
“It was an honour and a privilege to judge this year’s BWME Awards. It was heartwarming and inspiring to see the level of creativity, attention to detail, and boundary-pushing innovation on display - truly redefining what beauty of the future will look like.”
This year’s category highlights include:
● Cosmetic Product of the Year nominees reflecting artistry-led colour and set-it-and-forget-it performance, with finalists such as Huda Beauty’s Easy Bake Setting Spray, MAKEUP FOREVER’s Artist Color Pencil, and Arooba Beauty’s Desert Goddess Eyeshadow Dips.
● Conscious Brand of the Year highlights beauty players that are raising the bar in sustainability and green innovation, with companies such as LUSH FRESH HANDMADE COSMETICS, ldemo and Le Jardin Retrouvé leading the march in 2025.
● Media Campaign of the Year finalists showcase the power of celebrity influence and cultural moments, including Karim Benzema’s Pegasus Ramadan campaign for Assaf, LAVERNE’s Georgina Rodríguez collaboration, and Huda Beauty’s Ube Collection.
● Popular and Niche Fragrance categories reflect the Middle East’s rising global influence, with niche names such as OJAR’s Solar Flair and OMANLUXURY’s Caden alongside popular stars Kayali’s Boujee Marshmallow | 81 EDP Intense and Lattafa’s Teriaq Intense.
● Technology Innovation of the Year shines a light on future-forward breakthroughs, including Osmo’s Olfactory Intelligence Generation, Gharieni’s Zestós DryFloat, and Jion Meditech’s DualSonic.
Ravi Ramchandni, Show Manager at Beautyworld Middle East, said:
“The 2025 shortlist was drawn up out of a record number of nominations from all over the world, demonstrating just how dynamic and diverse the beauty industry has become. From AI-powered fragrance intelligence and wellness tech to regionally inspired packaging and results-driven skincare, this year’s finalists capture the true spirit of innovation. The Awards Gala on 29 October will be a night to remember – a celebration of creativity, excellence, and the incredible momentum the Middle East beauty industry is now generating on the global stage.”
Adding further prestige to the occasion, Eurofragance returns as a proud category sponsor. Antoine de Riedmatten, Chief Fine Fragrance Officer & IMEA General Manager at Eurofragance, said:
“We are proud of our long-standing partnership with BWME, and we are excited to be part of this year’s edition of this wonderful event, making it yet another success for our team and our key partners. This year marks a special year for us as we celebrate our 35th anniversary.”
Antoine continued: “Sponsoring the Most Popular Fragrance of the Year award holds special significance for us, as several of our valued customers are finalists. It would be a true honour to present this prestigious award to one of them. Because of the importance this region holds on the world perfumery stage, this sponsorship carries even greater meaning.”
Other prestigious award categories for 2025 include, Nail Product, Skincare, Personal Care, Retailer and Homegrown Brand, ensuring the Awards reflect the entire spectrum of the beauty value chain.
The Beautyworld Middle East Awards ceremony will take place on 29 October at the Conrad Dubai with an evening of excellence, innovation, and glamour. The full list of award finalists is available at: Beautyworld Middle East Awards 2025
Information on the Award categories:
The 17 key Beautyworld Middle East Award 2025 categories are:
● Conscious Brand of the Year
● Cosmetic Product of the Year
● Hair Product of the Year
● Hair Styling Device of the Year
● Homegrown Brand of the Year
● Innovative Packaging of the Year
● Luxury Packaging of the Year
● Male Grooming Product of the Year
● Media Campaign of the Year
● Nail Product of the Year
● Newcomer Brand of the Year
● Niche Fragrance of the Year
● Personal Care Product of the Year
● Popular Fragrance of the Year
● Retailer of the Year
● Skincare Product of the Year
● Technology Innovation of the Year