Sensational news for the fragrance industry | Roja Dove to light up Dubai | The NEXT in Fragrance Conference gets its most prestigious speaker yet
Roja Dove’s keynote will explore the multi-layered artistry, emotion, and future of fine fragrance
Fragrance professionals can access an expanded show floor, including the dedicated QUINTESSENCE area with 75 brands highlighted by Xerjoff, Bohoboco, and Nobile 1942.
Dubai, UAE - In a major coup for the fragrance industry, Beautyworld Middle East is thrilled to announce that the internationally acclaimed Roja Dove will headline NEXT in Fragrance as Keynote speaker as the conference makes its debut at this year’s show. Roja’s presentation will be at 12:45 pm on 27th of October in Zaabeel Hall 3, during this year’s show, taking place at the Dubai World Trade Centre from 27–29 October 2025.
Roja Dove will take the stage to deliver an evocative and thought-provoking keynote that weaves the artistry of scent creation with insight into consumer psychology, luxury branding, and global trends in niche perfumery. His talk, hosted by Valérie Kaminov, Founder of International Luxury Brand Consultancy, is set to be a highlight for perfumers, retailers, distributors, and olfactory entrepreneurs across the region.
Often described as a “master tailor of scent,” Roja Dove began his journey at one of the world’s most prestigious perfume houses, where he not only mastered the art of perfumery but also developed a training course adopted industry-wide. In 2001, he launched his own company, leading to the creation of the iconic Roja Dove Haute Parfumerie at Harrods—an influential concept that redefined luxury fragrance retail.
His work helped spark the global trend of haute parfumerie, culminating in the launch of his own brand, Roja London, which became Harrods’ most successful fragrance launch to date. Honoured with Walpole’s Game Changer Award in 2020, Dove has also collaborated with global luxury brands such as Rolls-Royce, Fabergé, and The Macallan, earning acclaim for his innovation and impact on the world of fine fragrance.
Making its debut at Beautyworld Middle East, Next in Fragrance is the bold new conference set to shape the future of scent. This dynamic new addition brings
together master perfumers, brand founders, and trend forecasters for three days of high-impact dialogue and discovery. Adding star power and insight to the line-up, Roja Dove’s keynote promises a thought-provoking address that challenges convention and inspires innovation. This will be one of the main highlights in a packed conference programme designed to open the doors to the next chapter in fragrance.
"It's an absolute joy and a profound honour to share my insights with the discerning fragrance community at Beautyworld Middle East. This region, with its deep-rooted love and understanding of perfume, has always held a special place in my heart. I am excited to be part of the premiere NEXT In Fragrance conference, and it gives me immense satisfaction in contributing to such a vibrant and knowledgeable audience," says Roja Dove.
Ravi Ramchandani, Beautyworld Middle East Show Manager, commented:
“Roja Dove is one of the most revered names in global perfumery. To welcome him as a keynote speaker is not just an honour—it’s a statement. His knowledge, charisma, and legacy will inspire a new generation of fragrance creators and business leaders. NEXT in Fragrance has always sought to spotlight visionaries, and there are few more iconic than Roja Dove.”
The NEXT in Fragrance agenda will be a focal point of this year’s exhibition, featuring cutting-edge content sessions, live perfume labs, trend forecasting, and curated talks by the world’s most innovative noses and brand leaders.
About Roja Dove:
Known for his poetic approach to perfumery and passion for storytelling through scent, Roja Dove’s unapologetic visionary approach continues to shape the global perfume landscape.