Premiering at BWME: A collection of the global leaders in natural ingredients unites in one immersive space
Exclusive live panel: Sustainability at source with industry pioneers
Invitation for media, perfumers and beauty professionals to connect, explore, and interview
Dubai, UAE: A bold new concept will take centre stage at Beautyworld Middle East 2025, as the international fragrance and beauty industries are invited to discover Natural Notes - a dedicated, first-of-its-kind showcase for natural perfume ingredients sourced from farmers all over the world, spotlighting sustainability, authenticity, and innovation in the world of natural perfumery.
Presented in collaboration with Resperfuma, the specialist communication agency for the fragrance trade, and its founder, Virginie Gervason, Natural Notes unites nine of the world’s leading producers of natural fragrance ingredients - small to medium-sized companies with big ambitions and even bigger commitments to sustainability, biodiversity, and community partnerships.
“This isn’t just a launch at a prestigious, fast-growing beauty event; it’s a landmark moment for the region, highlighting natural fragrance ingredients from all over the world for the first time ever,” says Ravi Ramchandni, Show Manager for Beautyworld Middle East. “Natural Notes is about giving a platform to passionate entrepreneurs who are rewriting the rules of natural ingredient sourcing through responsible action and visionary thinking.”
The Natural Notes space will offer visitors an immersive journey into the raw beauty of nature’s most iconic ingredients - rose, oud, patchouli, citrus, spices, and more—while providing direct access to the people behind them.
Attendees will have the chance to connect with these producers, hear their sourcing stories, and explore how their work is helping to shape the
future of fragrance. Day one of the Next in Fragrance conference programme also includes a high-level panel discussion titled “What Does Sustainability Mean for Naturals at Source?”, featuring: Elisa Aragon, CEO, Nelixia, Raja Palaniswamy, Director, Jasmine CE Pvt Ltd, Rocco Capua, Co-CEO, Capua and Aayush Tekriwal, CEO, Van Aroma, that will be moderated by Gervason.
Participating Producers:
Capua (Citrus – Italy)
Enio Bonchev (Rose – Bulgaria)
Essentiel Oud (Oud – Vietnam)
Ircos Laboratoires (Argan – Morocco)
Jacarandas (Ylang Ylang – Madagascar)
Jasmine CE Pvt. Ltd. (Vetiver – India)
Nelixia (Guaiacwood & Cardamom – Paraguay/Guatemala)
PT Van Aroma (Patchouli – Indonesia)
Verger (Cinnamon, Spices – Sri Lanka)
Visit Natural Notes in Hall Zabeel 3, part of the Follow The Scent Campaign at Beautyworld Middle East 2025 – and experience the beating heart of sustainable perfumery.