● Entries are now open for the 2025 Beautyworld Middle East Awards, leading celebration of global beauty innovation — with 17 categories, free entry before the August 6th deadline, and a 600+ entry record set last year.
● Spotlight on fragrance leadership: Two dedicated categories – Niche Fragrance and Popular Fragrance of the Year – reflect the Middle East’s growing global influence in perfumery.
●Winners revealed at a glittering gala on 29 October at Conrad Dubai, judged by a panel of 18 independent global experts and coinciding with one of the biggest international beauty trade shows, Beautyworld Middle East.
Dubai, UAE: The Beautyworld Middle East Awards are back for their sixth and most spectacular edition yet. Set against the glittering backdrop of Dubai’s Conrad Hotel on 29 October 2025, the awards will once again spotlight the standout products, technologies, campaigns and talents transforming the global beauty landscape.
With free entry and 17 dynamic award categories, including two dedicated to fragrance innovation and two to packaging innovation, the Beautyworld Middle East Awards 2025 is a unique opportunity for brands – from indie disruptors to established powerhouses – to showcase their creativity, excellence, and impact on the region’s fast-evolving beauty industry.
“This is your moment to stand out,” said Ravi Ramchandni, Show Manager at Beautyworld Middle East. “With over 600 entries received last year, the awards have become a true celebration of the diversity and innovation shaping today’s beauty market Whether you're an established brand with regional roots or an indie disruptor with a game-changing formula, we invite you to join the biggest night of celebration in beauty in Dubai.”
Last year’s awards saw Kayali take home Homegrown Brand of the Year, while Le Rouge Français won the prestigious Conscious Brand of the Year for its plant-based Alizarine Lipstick. GHD’s Chronos styling tool clinched Hair Styling Device of the Year, and Bohoboco’s Red Wine Brown Sugar left a lasting impression as Niche Fragrance of the Year.
This year’s categories span the full beauty ecosystem – from Technology Innovation and Media Campaign of the Year to Nail Product, Cosmetic Product, Skincare, Hair, Packaging Innovation and Retailer of the Year. Fragrance takes centre stage with dedicated awards for both Niche Fragrance and Popular Fragrance of the Year, underlining the Middle East’s growing status as a global fragrance capital.
An independent panel of 18 judges – drawn from across the international beauty world – will assess all entries, bringing a broad, expert perspective to the judging process. From formulators and retail buyers to journalists and creative directors, this diverse panel ensures each award reflects real-world excellence and consumer relevance.
The entry deadline is 6 August 2025 and is open to any beauty brand currently selling products in the Middle East, with the shortlist announced on 10 September. Winners will be revealed at the black-tie gala awards ceremony on October 29th during Beautyworld Middle East, a leading beauty trade fair, taking place at Dubai World Trade Centre, 27–29 October.
Now in its 29th year, Beautyworld Middle East continues to set the standard as the go-to business platform for beauty professionals worldwide. With dedicated areas for fragrance, skincare, haircare, salon equipment, packaging, and next-gen beauty tech, in 2025 the show is expected to draw over 2,000 exhibitors from 70+ countries and will be attended by 71,000+ buyers from over 160 countries, as well as brand leaders and innovators looking to shape the future of beauty in the Middle East and beyond.
The Beautyworld Middle East Awards 2025 promise an unforgettable evening of glamour, networking and global recognition.
Submit your entry now and take your place among the world’s finest: Beautyworld Middle East Awards 2025