● With over 21m followers on Instagram and named by Forbes as one of the world’s 500 most influential Arabs, Joelle Mardinian is a trailblazer and one of the region’s most inspirational beauty entrepreneurs. Known for her innovative approach to beauty and her impressive business empire, she has become a leading figure in the Middle Eastern beauty industry, influencing millions with her expertise, authenticity and passion for empowering women.
● The Next in Beauty conference brings together top regional and international professionals for three days of insights, talks, trends and panel discussions exploring the current state of the beauty industry and its future evolution as part of Beautyworld Middle East, the region’s largest international trade fair for the beauty and wellness industry
Dubai, UAE: Renowned Lebanese beauty mogul and TV star, Joelle Mardinian, will take to the stage at Beautyworld Middle East later this month to detail her path to success as part of the Next in Beauty three-day conference. Joelle, an icon to millions of fans, is the founder of the beauty empire Joelle Group. She will be the keynote speaker at the region’s largest international beauty, hair, fragrance, and wellness trade fair from the 28th to the 30th of October 2024 at the Dubai World Trade Centre.
In a one-on-one conversation with Nezha Alaoui, CEO of Women Choice, Joelle will take us through the key moments in her life that revealed her true passion for the beauty industry. In this exclusive conversation, she will also share her journey to success, from starting out to building a thriving business over the years. The talk will delve into how Joelle transformed her passion into a brand that resonates with millions while shedding light on the challenges and victories she encountered along the way. This is an exclusive chance to hear from a multi-award-winning, visionary entrepreneur who turned her passion into a beauty empire thus inspiring the next generation of beauty leaders.
“Participating in Beautyworld Middle East 2024 is an incredible opportunity to connect with industry leaders, share innovative ideas, and explore the future of beauty,” Joelle commented. She continued, “This platform fosters collaboration, innovation, and creativity, enabling us to explore the latest trends and technologies shaping the industry, and I look forward to sharing insights and contributing to the vibrant conversations that are to be had over the three days.”
Ravi Ramchandani, Show Manager, Beautyworld Middle East said, “We’re thrilled to have Joelle Mardinian headline an exciting speaker line-up at our Next in Beauty conference this year. This is a great chance to hear from a visionary entrepreneur who turned her passion into a beauty empire, a story that will no doubt inspire the next generation of beauty leaders. Joelle joins a diverse group of international and local thought leaders on the Next in Beauty stage who will share market insights, explore the trends and technologies on a global scale, and contribute to the sector's growth and continued success.”
The Next in Beauty Conference, part of Beautyworld Middle East 2024, offers a dynamic three-day agenda covering market intelligence, emerging trends, and revolutionary technologies in the beauty industry. Attendees will gain fresh insights and business strategies from global trend analysts, brand experts, and industry leaders. Key themes include innovation, retail solutions, green chemistry, sustainability, international expansion, tech-driven transformations, brand collaborations, multi-channel retail, and e-commerce in the Middle East and globally.
Kicking off day one is ‘The GCC: Unlocking Beauty and Realising Potential’ by Kelly Kovac, Founder of BeautyMatter, who will explore the growing beauty industry in the GCC countries. This session will look at market trends, consumer preferences, the role of sustainability, and how the GCC uses new technologies to set new standards and achieve impressive growth in the beauty sector.
Day one will also witness industry experts including Ayesha Chowdhury, General Manager, Maison 21 G, Gaelle Doré, General Manager Middle East & India, Centdegrés, and Elie Papiernik, Managing Partner and Design Director, Centdegrés, convene in an engaging fireside chat to discuss the journey of beauty startups in the Middle East from the initial concept to reaching the consumer. In From Concept to Consumer: Navigating the Beauty Startup Journey, visitors can learn about the unique challenges, strategies and successes involved in launching and growing a beauty brand in this dynamic market.
In a keynote presentation on day two, Michele Superchi, Vice President, BEAUTYSTREAMS, and Nicola Palmarini, Director, NICA will showcase Age-Defying Beauty: Navigating the Currents of Longevity Practices which will cover the latest scientific breakthroughs and holistic approaches aimed at preserving youthful appearance and enhancing overall wellbeing. Wrapping up the second day is The Beauty Tech Boom: Trends and Transformations in the Industry.
Known globally as the Green Sheikh, Sheikh Abdul Aziz bin Ali Al Nuaimi will present his sustainability mission on Day 3. Moderated by Valérie Kaminov, Founder of International Luxury Brand Consultancy Limited, the session will showcase a transformative approach for the beauty and wellness industry that extends beyond product formulations and eco-packaging to encompass all touchpoints from creation to consumption. Naba Nsaif Gasim from Planet Pharmacies will also join to discuss how distribution can enhance sustainability in the beauty sector.
Day 3 will also highlight Strategies for Success: Industry Leaders’ Opinions on Meeting Future Consumer Demands. This panel discussion features top industry leaders including Jonathan Lantoine, Regional Managing Director IMEA, Kiko Milano, Phoebe Song, CEO and Founder, Snow Fox Skincare, and Bahjat Yousfi, Executive Vice President of Sales Operations, Abdul Samad Al Qurashi. The panellists will share their insights on predicting future trends, implementing cutting-edge technologies and evolving their business models to stay competitive.
Sustainability remains a big focus at this year’s show as industry experts discuss Future Direction: Sustainability as a Standard in Beauty in a panel that includes Thomas Wuethrich, Head of Corporate Sustainability, LUZI AG, Sandrine Lecointe, Founder, OANE, Jonathan Warr, Representative, IFRA, and Valerie Lovisa, Sustainability Lecturer, Moderator, Consultant, B Leader ABTYS – Consulting in Fragrance and Cosmetics.
The Next in Beauty Conference is one of several features taking place within this year’s Beautyworld Middle East event. Attendees with visitor tickets to the exhibition can attend the conference, as well as many other features, at no extra cost.
Beautyworld Middle East 2024 promises an unmatched opportunity to expand professional networks, discover new products and unlock the tremendous business potential in one of the world’s key trade hubs. Stay ahead of this dynamic and fast-evolving market and unlock a world of possibilities at Beautyworld Middle East 2024.
For more information on the Next in Beauty Conference, visit the Beautyworld Middle East website - https://beautyworld-middle-east.ae.messefrankfurt.com/dubai/en.html
Media wishing to attend the show and conference can also register here - https://registration.infosalons.ae/BEAUTYWORLD24DU/Media/MesseFrankfurt/Welcome?utm_source=Website&utm_medium=website&utm_campaign=Media