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10 September, 2020

Beautyworld Middle East rescheduled to 2021

October 2021 dates confirmed for region’s largest beauty and wellbeing exhibition in Dubai

Dubai, UAE: Beautyworld Middle East, the region’s largest international exhibition for beauty products, hair care, fragrances, and wellbeing, has been rescheduled to take place in 2021, organiser Messe Frankfurt Middle East confirmed today (10 September 2020).

The 25th edition was originally planned to run in May 2020, but was postponed to November 2020 due to the Covid-19 pandemic. The show will no longer take place this year, however its doors will open again from 5-7 October 2021 at the Dubai World Trade Centre, and it will from then on be hosted as an autumn trade fair annually.  

Beautyworld Middle East had in previous years been held in the spring, though Show Director Elaine O’Connell said the switch to autumn came after extensive consultation with exhibitors, trade visitors, and the venue.

“The autumn months offer an ideal window for manufacturers to present their latest innovations that can be marketed in the holiday season and New Year,” said Ms. O’Connell. “Trade buyers, beauty professionals, distributors and retailers can also find fresh insights and new trends from the biggest names in the beauty business.”

The move to autumn has been widely supported by industry stakeholders. UAE-based Nazih Group, one of the Middle East and North Africa’s largest distributors of professional beauty and hair care products, and a long-standing Beautyworld Middle East exhibitor, was among those that backed the show’s seasonal switch.

“In our opinion, moving Beautyworld Middle East to the autumn season is a great idea,” said Nazih Hamad, Managing Director of Nazih Group.

“It will be good timing for everyone, because after the show there will be time to conduct and complete new business opportunities with a huge season ahead.”

Ian Crompton, Regional Director for Fine Fragrances at Firmenich, a headline fragrance exhibitor, added: “We’re very happy to come back stronger to Beautyworld Middle East in autumn 2021, and we’ll bring to the show a unique experience with Firmenich. It will also be a great way to celebrate the 50th anniversary of the UAE while the Dubai Expo 2020 will be in full swing.”

Beautyworld Middle East covers the six product groups of Hair, Nails, and Salon Suppliers; Cosmetics and Skincare; Personal Care and Hygiene; Machinery, Packaging, Raw Materials, and Contract Manufacturing; Fragrance Compounds and Finished Fragrances; and Natural and Organic.

The three-day event in 2019 set new records, attracting 44,256 visitors from 150-plus countries, a 20 percent increase over the previous year. In its 24th edition, Beautyworld Middle East 2019 also featured 1,790 exhibitors from 66 countries spanning 62,000sqm of exhibition space.

Beautyworld Middle East Awards

The inaugural Beautyworld Middle East Awards, which has shortlisted 67 finalists out of more than 250 entries contesting 15 awards across 10 categories has also been rescheduled, with more details to be announced shortly. More information is available at:


  • 2020