Back to press releases

22 May, 2020

New dates announced for Beautyworld Middle East 2020

Region’s largest beauty, hair, fragrances, and wellbeing exhibition to take place in November 2020 at Dubai World Trade Centre

Dubai, UAE: New dates have been announced for Beautyworld Middle East 2020, with the 25th edition of the region’s largest exhibition for beauty products, hair care, fragrances, and wellbeing, now taking place from 23-25 November 2020 at the Dubai World Trade Centre.

The show’s organiser Messe Frankfurt Middle East, said the new dates come after extensive feedback and consultation with the venue, exhibitors, visitors, trade partners and associations, as global governments continue to contain the spread of Covid-19.

Beautyworld Middle East 2020 was initially postponed to run in August, however the potential of ongoing international travel restrictions, along with uncertainty around the virus’ trajectory meant the summer month was too soon for the show to take place.

Elaine O’Connell, Beautyworld Middle East’s Show Director, said the vast majority of stakeholders supported the November dates, adding that plans are well underway to deliver a milestone event toward the end of the year. 

“Our first priority is to the health and safety of our exhibitors and visitors as the global beauty industry continues to navigate these challenging times,” said Mrs O’Connell.  “We’re working hard to provide our valued customers the essential tools, knowledge, and business connections in November, and we’re committed to hosting another standout show.”

Mrs O’Connell said all exhibitor contracts are still valid for Beautyworld Middle East 2020.  “The brand new Beautyworld Middle East Awards will spearhead a long list of special events this year, while Front Row, the Beauty Business Conference, Quintessence, and Nail It! will all return, ensuring trade buyers and beauty professionals alike are inspired, educated, informed and energised,” she said.

Beautyworld Middle East covers the six product groups of Hair, Nails, and Salon Suppliers; Cosmetics and Skincare; Personal Care and Hygiene; Machinery, Packaging, Raw Materials, and Contract Manufacturing; Fragrance Compounds and Finished Fragrances; and Natural and Organic.

The 1st Beautyworld Middle East Awards shortlisted 67 finalists out of more than 250 entries contesting 15 awards across 10 categories.  The winners will be celebrated at a dazzling, evening gala dinner event at the Ritz Carlton DIFC after the first day of Beautyworld Middle East.

The three-day Front Row returns for its 2nd year with an interactive programme of live makeup and hair demonstrations, interspersed with bold shows presenting the biggest and best trends and innovations in global beauty.

Other regular popular features back in 2020 include the 5th edition of Quintessence, an exclusive showcase of niche perfumes, the Nail It! a nail art competition, and three-day Beauty Business Conference.  More information is available at:


  • 2020