Dubai, UAE: Enthusiasts of fine fragrances who also have a fondness for luxury will be treated to the best of both worlds at next month’s Beautyworld Middle East trade fair in Dubai, as a European company prepares to launch in the region the world’s only niche perfume with a removable diamond.
True Diamond Perfume will introduce to the Middle East market Perfect Match – a specially crafted fragrance from Italy that comes with a certified 0.25 carat diamond in the cap.
Perfect Match, according to True Diamond Perfume’s Marketing Manager Andrea Butkovic, will be the flawless foil for Middle East consumers seeking absolute exclusivity in a region that is also known for its love of niche perfumes with their own unique tales.
“True Diamond Perfume has been created after 20 years of experience in the diamond industry,” said Butkovic. “After hundreds of journeys around the world, we realised that the perfect combination to enhance the uniqueness of one’s only soul mate is the marriage between a seductive fragrance and a true high quality diamond.
“This is our Perfect Match, the only perfume with a true removable diamond. A certified diamond that embellishes the cap of a noble perfume, commissioned to an internationally renowned ‘maître parfumeur’ whose family has been producing fragrances for centuries.”
True Diamond Perfume is one of more than 20 hand-picked perfume brands at Quintessence, an exclusive showcase of niche fragrances at Beautyworld Middle East, which takes place from 15-17 April 2019 at the Dubai International Convention and Exhibition Centre.
Returning for its 4th year, Quintessence is one of several popular highlights at Beautyworld Middle East 2019, which itself is now in its 24th edition, and will feature more than 1,750 exhibitors from 62 countries when it opens doors for an audience of 35,000 trade buyers and beauty professionals.
True Diamond Perfume is a debut exhibitor at Quintessence this year, and will line-up alongside other premium European niche fragrance brands such as Thomas Kosmala, Parfums Prives, Rebatchi Parfum, and July of St Barth from France; Acqua Di Baviera from Germany; and Italian brand Omnia Profumi di Fabrizio Tagliacarne.
Omnia Profumi is also using its rich jewellery heritage as the inspiration for its perfumes lines at Quintessence. The year 2019 sees Omnia celebrate its 10th successful year and on this occasion will present a new fragrance signed by the founder and nose, Fabrizio Tagliacarne.
“Omnia Profumi was born from an idea of Fabrizio Tagliacarne, founder and nose, who in years of experience in the world of luxury jewellery has approached the world of luxury perfumes,” said Sabrina Botti, Omnia Profumi’s Marketing Director.
“At Quintessence, Omnia is proposing three lines; one dedicated to Stones, one to precious White Stones and one to Precious Metals; a total of 18 fragrances, each with its own particularity.”
Thomas Kosmala, whose latest range can be seen in high-end department stores such as Harrods, Bloomingdales, and Galleries Lafayette, is a regular Quintessence exhibitor, and will this year use the platform as the global Launchpad for his most recent Limited Edition line.
Kosmala said Quintessence and Beautyworld Middle East has been the ideal stage for him to showcase his skills as a perfumer, which falls in line with a region that likewise has a strong connection with fine fragrances: “Quintessence has been incredibly helpful in presenting my brand to potential distributors and retail customers,” said Kosmala.
“There is a cultural connection in the Middle East with perfumes which goes as far back as time itself. The Middle East customer is very well educated in the area of perfumes and we feel particularly connected and in tune with that. They appreciate quality, innovation and honesty in a product and I interpret all this and more in my scents in a very contemporary way.”
On the ongoing popularity of niche fragrance trends, Kosmala added: “The customer today does not want a mass produced, synthetic chemical to spray on their skin; they want something that has been beautifully hand crafted over time with the finest raw materials.
“As a very interesting development in the market and through consumer demand, there has been a rapid growth in Hair Mists as a category and Thomas Kosmala Parfums will be launching a Beautiful interpretation of No9 Bukhoor in the spring. We’ll then further develop this addition to our assortment through 2019 adding additional fragrances.
“The focus though is on the brand’s DNA,” Kosmala added. “If a brand’s creativity is driven by the Perfumer, has beautiful hand crafted packaging and is a pleasure to use, then this is driving the trend, and is just as important as the ever developing olfactory needs of the customer.”
Beautyworld Middle East returns with a value-added programme that attract thousands of professionals and trade buyers from across the globe. Headlining the act of new highlights in 2019 is Front Row, a three-day programme of live makeup, hair, and nail demonstrations delivered by the region’s premier beauty artists, influencers, and creative talents.
Ready to Beauty is another new feature this year, a dedicated showcase of brands from across the globe that answer the needs and wants of a multicultural Middle East and African audience.
The three-day event’s organiser Messe Frankfurt Middle East also confirmed all the regular popular features will be back in 2019, including Battle of the Barbers, a live three-day competition where the UAE’s finest male grooming technicians will battle it out for two coveted titles: the UAE’s Best Barber and UAE’s Best Shave.
The Fragrance Station and Nail It! By OPI and Artistic – a nail art competition – are other returning features, while the three-day Beauty Business Conference will cover pertinent topics such as women entrepreneurship in the beauty business and sustainable packaging of beauty products.
With 25 country pavilions, six product groups, and a packed programme of special features, the 24th edition of the annual showcase will again present an unrivalled platform of business networking and inspirational ideas for an expected audience of 35,000-plus trade buyers and beauty professionals.
Beautyworld Middle East covers the six product groups of Hair, Nails, and Salon Suppliers; Cosmetics and Skincare; Personal Care and Hygiene; Machinery, Packaging, Raw Materials, and Contract Manufacturing; Fragrance Compounds and Finished Fragrances; and Natural and Organic.
More information is available at: www.beautyworldme.com.
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