Beautyworld Middle East - Sheikh Saeed Halls

Dubai World Trade Centre

The exhibition venue, Dubai World Trade Centre (DWTC), strictly adheres to rules and regulations laid out by government authorities, including Dubai Health Authority and Dubai Municipality, to ensure the health and safety of everyone on the premises.

Safety measures at Dubai World Trade Centre

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Dubai World Trade Centre is certified with the prestigious Bureau Veritas SafeGuard Label, which is awarded to a venue only when all requirements of a detailed audit are met. This audit is carried out by Bureau Veritas - a world leader in testing, inspection and certification services - and follows a checklists with global health, safety and hygiene specialists to ensure safe procedures are in place for the resumption of business operations in line with local and international regulations, as well as recognised best practices. 

Click below to read more about each safety measure that has been implemented throughout your visit to the show.

Click to view the venue safety
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  • Rigorous sanitisation of the halls are conducted pre and post event
  • Sanitisers have been installed in all key areas
  • Dedicated staff have been assigned to disinfect common areas including all frequently touched surfaces such as lift buttons, hand rails, door knobs, seating areas, tables, reception lobbies, restroom rooms, prayer rooms, throughout the day.
  • Common areas are being fumigated by a professionally trained team
  • Chemicals used for disinfection and housekeeping purpose are quaternary ammonium based products approved by Dubai Municipality and Dubai Health Authority
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Visitors are encouraged to arrive at the venue earlier than usual, to allow more time for enhanced safety checks.

  • Visitors can use the Exhibition Street Parking with direct access to the venue
  • Taxi, Uber and Careem drop-off points are available at both Exhibition Gate and Convention Gate. The World Trade Centre Metro Station is only a 5 minute walk from the venue
  • Sanitisation of frequently-touched parking areas like payment machines and attendant booths is thoroughly carried out
  • Social distancing stickers are placed in all elevators and walkways
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  • All visitors will be screened via contactless temperature checks prior to entering the venue through designated entrances
  • If a visitor is identified with high temperature, the individual may be requested to wait for 2-5 minutes for the body temperature to cool down, after which a follow-up temperature check will be done
  • If high temperature is still indicated, the individual will be directed to an isolation room and the Emergency Medical Services Team (EMS) will be contacted for further action in compliance with Dubai Health Authority procedures
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  • Online pre-registration is required for all events for contact tracing purposes
  • Over-the-counter registration is not possible at this time
  • In case a helpdesk or a registration area is required onsite, compliance to social distancing norms for queuing with 2m floor markers will be followed
  • Automated ticket/badge dispensation with contactless payments will be implemented, where applicable
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  • Please follow the clearly marked and separate entry and exit points
  • Wearing a face mask is mandatory at all times including inside the halls, gloves are optional
  • Please keep social distancing when greeting and refrain from exchanging business cards
  • Barcode or QR codes will be digitally scanned to allow entry where applicable
  • Regular handwashing is recommended. Alternatively, please sanitise your hands frequently using the sanitisers provided across the venue
  • Please keep a social distance of 2 metres at all times. When queuing, please stand on the floor stickers to ensure minimum distance. Our event seating capacities have also been adjusted to accommodate this social distance
  • Contactless payments are recommended at all the venue’s outlets and for catering purchases during the event
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  • Seating capacity and social distancing requirements are in place at all food outlets onsite
  • Dedicated staff to clean and sanitise tables and chairs after every use
  • Designated bins are located throughout the venue to ensure that used Personal Protective Equipment (PPE) is disposed in a safe manner
  • Prayer Rooms are partially open during prayer times with precautionary measures in place to keep worshippers safe
  • Restrooms (including floors, mirrors, wash basins and amenities) are cleaned and disinfected hourly
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  • Please follow the clearly marked, dedicated exits when leaving
  • Signage is located at taxi ranks outlining the venue’s safety regulations. Additional traffic marshals may also be positioned to ensure safe distancing, when needed
  • Contactless parking payments have been implemented where possible

Venue Map

Beuatyworld Middle East - Venue Map

Getting to the venue

Beautyworld Middle East - Getting to the show

A 10 minute drive from DXB Airport, Dubai World Trade Centre is at the heart of Dubai's Business District. Conveniently located along the arterial Sheikh Zayed Road, the complex adjoins the metro at World Trade Centre station.

Arrive by metro, taxi or drive and park in one of the many free and paid parking lots available at the venue.

Arrival & Stay

Business services

Beautyworld Middle East - Business Services

At the Dubai World Trade Centre, you will find a range of dining, retail and business services, whether you are an exhibitor or visitor. From car rental to pharmacies; coffee shops, banks and printing services.

Business Services

Restaurants, cafes & snack bars

Beautyworld Middle East - Restaurants

Looking for a place where you can have a little break from the hustle and bustle of the exhibition? Maybe a place to have a business lunch meeting? Here, you can find an overview of all the restaurants, snack bars and café bars on the exhibition grounds.

View the food outlets at the venue


Beautyworld Middle East - Parking

In case you are driving to the exhibition at the Dubai World Trade Centre, free open parking lots are available close to the exhibition halls. Highlighted by circles in the map are the 4 free open parking lots P1.a, P1.b, P1.c and P2 along with multi-story paid parking options.

View the parking map

PCR Testing Facility

Beautyworld Middle East - PCR testing facility QR code
  • Operator: Al Tadawi Medical Centre
  • Timing: 9:00 AM – 06:00 PM
  • Results: Stamped and sent via email (within 24 hours)
  • Payment: Credit card (preferred) and Cash payment (available as an option). Official receipt will be provided for any form of payment
  • Registration: Visitors will be asked to scan the attached QR code to book a slot online and fill their information before taking the test
  • Price: AED 150 per test
  • Online Booking Guide
  • Pin location