As the scientification of skincare continues, associations with derms and doctors are growing in home skincare. Doctor brands’ launches rose 75% rise between 2020-25 as brands introduced products created by or with derms and doctors, and derms and doctors introduced their own products. Proprietary treatment provider Rejuran is the most striking example, introducing a home-use product at an accessible price that draws on the signature ingredient and claims of its popular in-office treatment.
Such products convey reliability as well as efficacy. In India, 28% of consumers say that a product endorsed by doctors or dermatologists would encourage them to use a science-backed skincare product. Similarly, in Canada 30% of at home skincare users said that being dermatologist-recommended would be one of the factors most important to them besides price when shopping for facial skincare products.
CeraVe is the stand-out success in this space, and the brand is building its business in newer markets by combining derm expertise with consumer education. In India, CeraVe ran a ‘Derm on the go’ initiative which used mobile buses and kiosks to connect college students with dermatologists, and attracted over 15,000 visitors in its first phase. The brand also toured UK universities in 2024, aiming to educate students on the advantages of dermatologist-developed skincare.
The educational initiatives of CeraVe and its competitors is helping to drive consumer awareness of the importance of skin maintenance as well as repair. In Spain, for example, 67% of facial skincare users say they are more focused on protecting their skin barrier now than they were a year ago.
As skincare brands both foster and respond to growing consumer awareness of skin biology and demand for higher results, we can expect to see even more exciting innovations come to market. To know more about these potential developments, please contact Mintel Consulting.