The growing democratisation of aesthetic skin procedures has led to the emergence of high quality treatments to be used at home. The blurring of the line between aesthetic procedures and skincare, will continue, says Chan, as consumers are encouraged to seek out medical-grade ingredients and aesthetic-grade efficacy. Two ingredients are at the forefront of this development.
PDRN (Polydeoxyribonucleotide) is an emerging powerhouse, according to Mintel’s Associate Director Hwa Jun Lee. Often derived from salmon, PDRN supports collagen production, enhances skin health, improves firmness and more. It is seen currently used largely in facial skincare formulations but is already expanding into other categories. Global interest in PDRN is growing due to its social media coverage, moving beyond its Asian heartland to drive launches in Europe, the Americas and the Middle East.
However, PDRN isn't the only marine life derivative to shake up the skincare space. Spicules -miniscule needle-like structures derived from marine sponges – are taking Asian markets by storm. Inspired by microneedling, spicules are said to exfoliate and improve absorption of active ingredients by penetrating the upper layers of the skin and creating micro-channels for enhanced delivery. VT’s Reedle Shot products have become a viral sensation, helping the brand to expand into western markets, and VT has now taken the concept into the haircare category.