Variations in regional launch patterns reveal the relative health of their colour cosmetics markets. Europe and APAC are by far the most active regions, accounting for 39% and 35% of launches respectively in 2024/25. However, while European launch numbers fell 7% in 2020-25, launches in APAC rose 22%.
While a much smaller region with a 4% share of colour cosmetics launches, the Middle East and Africa’s recent performance reflects brands’ growing interest in the region, with launches rising 8% in the last five years.
In contrast North America and Latin America experienced sharper declines in activity, down 12% and 17% respectively.