Our collection of Odouraze technologies are backed by 35 years of leading industry research, where sensory science and technical expertise come together to deliver effective malodour solutions. Combining bespoke perfumery design rules with patented malodour technology, Odouraze enhances levels of hygiene boosting the overall perception of cleanliness.

OptiEssence is an encapsulated fragrance technology for use in fabric softener, developed by leading experts to provide optimum freshness in use and beyond. Released by friction, the capsule works in harmony with the fragrance oil to deliver multiple benefits throughout use.

OptiSplash is a spray-dried encapsulated technology designed to create optimal bloom in powder formats. This planet-friendly technology triggers a fragrant reaction during the wet stage of the wash process, creating a powerful fresh effect that continues through key moments of use.

Our innovative Mood Therapy Technology provides our perfumers with the ability to create fragrances that can enhance our overall emotional wellbeing. Using patented perfumery design rules created by Givaudan and validated by scientific research and testing, we can create certified solutions with specific mood benefits.

Inspired by the therapeutic virtues of the ocean, our Marine Therapy technology is based on the unique accords found in the coastal environment. By tapping into the healing energy of the sea, and its many human health benefits, these accords create a calm state of mind, improving performance and stress management.

Inspired by the wellness benefits of forest bathing, our unique Forest Therapy technology captures the natural molecules known as phytoncides, enabling the creation of evocative fragrances that reduce stress, calm the mind and improve your overall mood.

Our Rain Therapy technology replicates the smell of petrichor, the smell that comes from the ground when the rain falls. The earthy appeal of rain engages our senses, eliciting a whole range of emotions and connecting us to the world around us. It is grounding and comforting at the same time.

Our collection of Odouraze technologies are backed by 35 years of leading industry research, where sensory science and technical expertise come together to deliver effective malodour solutions. Combining bespoke perfumery design rules with patented malodour technology, Odouraze enhances levels of hygiene boosting the overall perception of cleanliness.

OptiEssence is an encapsulated fragrance technology for use in fabric softener, developed by leading experts to provide optimum freshness in use and beyond. Released by friction, the capsule works in harmony with the fragrance oil to deliver multiple benefits throughout use.

OptiSplash is a spray-dried encapsulated technology designed to create optimal bloom in powder formats. This planet-friendly technology triggers a fragrant reaction during the wet stage of the wash process, creating a powerful fresh effect that continues through key moments of use.