27 – 29 October, 2025 Dubai World Trade Centre

2024 Exhibitor List

Overview

Afam Concept Inc.

Hawaiian Silky Triple Butter Collection

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Sheikh Saeed HallS1F09United States Pavilion

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Address

Afam Concept Inc. 7401 S.Pulaski Road Suite A
Chicago IL 60629
United States

Telephone+1 773-838-1336

Fax+1 773-838-1336

Contact

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About us

AFAM Concept Inc. is a global leader in the manufacturing, distribution, and marketing of beauty and personal care products for women, men, and children across the world. Driven by a commitment to enhance the lives of its consumers, we offer a portfolio of trusted brands that provide everyday solutions for personal care and beauty needs.

AFAM Concept's diverse product range features renowned hair care brands like Hawaiian Silky, Prell, Blessed Men, Vitale Pro, LeKair, Vitale, Wonder Gro, Original Hair Energizer, Leisure Curl, Olive Babies, Lusti, Ossat, and Elentee Soy.

At the heart of AFAM Concept is a passionate and dynamic team dedicated to delivering unmatched quality and excellence. Built on a core value—when you love what you do, you give your best—we thrive on this belief to ensure that every product reflects the care, innovation, and dedication that customers deserve.

Our product groups

6 Supply Chain & Services

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Our Brands

Hawaiian Silky

Prell

Queen Helene

Wonder Gro

Vitale Pro

AFAM Concept, Inc. has recently finalized the acquisition of the well-known brand Queen Helene. With a legacy dating back to 1930, Queen Helene has built a strong reputation as a supplier of premium beauty products for both professionals and individuals. Their diverse product line includes skincare, haircare, and body care products, which are available through various outlets such as drug stores, supermarkets, and major retail chains.

Our Products

Hawaiian Silky Triple Butter Collection

Created for Dry, Curly, Coily Hair, Hawaiian Silky Triple Butter Hydrate & Define Collection is infused with a “curl-loving” blend of moisture-rich Mango Butter, curl enhancing Murumuru Butter and softening-sealing Shea Butter. This ingredient fusion delivers "the perfect curl"— long-lasting, hydrated, defined and lush.

Hawaiian Silky Miracle Worker Collection

Hawaiian Silky Miracle Worker 14-in-1 brand was created based on the success of the consumer favorite and best seller Hawaiian Silky Miracle Worker 14-in-1 product. Introducing a multi-benefits Shampoo and Conditioner, these new items deliver instant, transformative results. Revitalizes the hair and increases manageability resulting in stronger, healthier looking hair.

Hawaiian Silky 14-in-1 Miracles Collection

Hawaiian Silky 14-in-1 Miracles with Apple Cider Vinegar is the perfect solution for dull, frizzy, overworked hair. Rich in vitamins and minerals, Apple Cider Vinegar naturally clarifies and reveals hair that's anew while promoting a healthy scalp.

Vitale Olive Oil Collection

A collection of hair care products infused Olive Oil. Rich in Vitamin E and Omega 3, Olive Oil instantly restores hair health, provides rich moisturization and protects the hair from dryness and breakage.

Wonder Gro

Wonder Gro is a line of products designed to nourish, restore and promote healthy hair. This easy to use hair care line is infused with "tried and true" ingredients including Jamaican Black Castor Oil, Coconut Oil, Argan Oil, Olive Oil, Hemp Seed and Bergamot. Includes hair and scalp conditioners, oils, styling products and an amazing growth oil that works wonders.