Day 1 - 27 October 2025
11:40 | Make Up An Icon: Live Artistry with Arooba Beauty
Join a front-row showcase of bold colour, effortless creativity, and skincare-infused luxury, as Arooba Beauty's lead MUA brings an iconic eye look to life on stage.
12:15 | Glow isn’t a filter—it’s radiant skin
A live showcase where confidence meets glow — because true beauty isn’t a filter, it’s radiant skin.
13:05 | Masterclass with Hung Vanngo
Join Hung Vanngo at the Makeup Studio as he shares the techniques and stories behind creating his unforgettable looks. This intimate masterclass is a chance to learn directly from one of the world’s most sought-after makeup artists.
14:10 | Beauty unfiltered: Elevating beauty with MAKE UP FOR EVER’s Pros
Discover the artistry behind flawless makeup with MAKE UP FOR EVER’s Pro team.
From backstage secrets to real-world techniques, learn how to elevate beauty-- unfiltered.
15:15 | 20 Years Ahead: The Notox Disruption — Needle-Free Skincare That Cuts Through Gimmicks
Long before the world caught up, Transformulas® Beauty Without Surgery, built from personal experience not hype, led the Notox disruption. Science over gimmicks. Results over pressure.
Biotech-powered. Clinically backed.Cosmopolitan (Sept 2024) stated: “The world is moving away from injectables” — a shift we pioneered two decades earlier.
Featuring Rosi Chapman – founder disruptor, Armand Beasley – longtime MUA to many Hollywood icons and Claire Rose – renowned TV beauty and demo expert
16:05 | Botanical Beauty Secrets: Palladio x MUA Icon Fakher Trabelsi
Experience Palladio’s vegan, cruelty-free, botanical & vitamin-infused makeup in a high-energy live demo with International Makeup Artist Fakher Trabelsi. Explore our artistry-first approach, clean credentials, and stage-ready techniques designed for real life.
16:55 | Unleash Your Sparkle
Discover how to incorporate Unleashia’s signature sparkle into your everyday makeup routine. Designed for bold beauty lovers, Unleashia offers high-impact glitter that takes your look from effortless to unforgettable.
Day 2 - 28 October 2025
11:05 | Double Peel Professional Treatment with SOTHYS
More information coming soon...
11:40 | TIRTIR Masterclass. From Skincare to Flawless Makeup
Discover beauty without boundaries at the TIRTIR Masterclass.
As the first Korean beauty brand to launch an inclusive range of 40 cushion foundation shades, TIRTIR is redefining diversity in makeup.
In this session, TIRTIR will guide you through a complete beauty journey from essential skincare to creating a flawless, radiant look using our iconic Red Cushion Foundation. With 72-hour long-lasting wear and high coverage, this cushion ensures a luminous finish that enhances every unique skin tone.
Join us to explore how TIRTIR celebrates individuality and empowers confidence across all ages, skin tones, and identities. Find your shade, refine your radiance, and experience beauty made for everyone.
12:15 | Get ready for a magical moment with Laverne Beauty
The description: Today, we bring you bold eyes … iconic lips …
and a touch of pure elegance.
Laverne isn’t just makeup ... it’s an experience.
Every product is made with passion, love, and a vision to create true beauty.
You’ll see colors that speak, textures that feel soft,
and looks that stay unforgettable
Welcome to the world of Laverne …
where beauty meets art
13:05 | Glow Couture Workshop
Watch Bassam Fattouh boldly introduce daring colors at a time when nude shades dominated trends, creating iconic and standout looks.
14:10 | Beauty unfiltered: Elevating beauty with MAKE UP FOR EVER’s Pros
Discover the artistry behind flawless makeup with MAKE UP FOR EVER’s Pro team.
From backstage secrets to real-world techniques, learn how to elevate beauty-- unfiltered.
15:15 | LIHT Organics: The $15B Future of Organic Makeup
The First Authentic Organic Makeup Brand in the Middle East — Pioneering the Next Billion-Dollar Beauty Category. Clean beauty was yesterday's revolution. LIHT redefines the standard with healing luxury — for retailers who lead, not follow.
16:05 | Beauty in Spray
Witness the launching of the next trend-setter PROVOC MISTIQ Spray Foundation where flawless skin meets the new era of Foundation spray-on perfection
Day 3 - 29 October 2025
11:40 | Find Your Skin Tone
We often overlook the importance of knowing what precisely our skin tones are to maximize our beauty. This session will enhance one's understanding of such importance and how one can discover the most fitting/best products for them.
12:15 | Glow Like a Pro
From prep to finish—perfect your glow like a pro. Discover pro techniques to achieve flawless, radiant skin with full set of Armaf Beauté products A live masterclass revealing how to prep, blend, and glow like a pro.
13:05 | Sculpted Beauty Defined: Fresh Radiant Skin, Elongated Eyes, Full Brows and Lips
Step into the world of Nikki Wolff, one of the most sought-after makeup artists in the industry, as she shares the signature techniques behind her iconic red carpet looks. In this exclusive masterclass, Nikki reveals how to achieve sculpted, radiant skin, elongated, lifted eyes, and perfectly balanced full brows and lips — all hallmarks of her globally recognized aesthetic. Discover the products, placements, and pro secrets that bring her editorial and celebrity makeup to life, in a session designed to elevate your artistry.
14:10 | Beauty unfiltered: Elevating beauty with MAKE UP FOR EVER’s Pros
Discover the artistry behind flawless makeup with MAKE UP FOR EVER’s Pro team.
From backstage secrets to real-world techniques, learn how to elevate beauty-- unfiltered.
15:15 | 20 Years Ahead: The Notox Disruption -Needle-Free Skincare That Cuts Through Gimmicks
Long before the world caught up, Transformulas® Beauty Without Surgery, built from personal experience not hype, led the Notox disruption. Science over gimmicks. Results over pressure.
Biotech-powered. Clinically backed.Cosmopolitan (Sept 2024) stated: “The world is moving away from injectables” — a shift we pioneered two decades earlier.
Featuring Rosi Chapman – founder disruptor, Armand Beasley – longtime MUA to many Hollywood icons and Claire Rose – renowned TV beauty and demo expert
16:05 | Brow. Lash. UV – The Future is in Your Hands
Live demonstration of brow lifting, lash lifting and UV lash extensions – all in just 45 minutes. A must-see innovation session for salon owners and lash & brow artists.