Abed Kosove
Owner & CEO, SOHO VINTAGE BARBERS/ARTIST
With 18 years of barbering experience, Abed established Soho Vintage Barbers last 2020 bringing London’s authentic barbershop experience to Dubai – originally being inspired by the authentic look of Soho area barbershops where old-fashioned interiors meet modern styles.
Andrea Vieira
Owner & Director, Brazilian Secrets Hair
With over 20 years of experience in the hair care industry, Mrs. Andrea Vieira is recognized for her enthusiastic and innovative spirit. As the owner of Brazilian Secrets Hair, she has been at the forefront of introducing groundbreaking hair care solutions, including the award-winning Hair.Toxx Kryotherapy, which received the 2023 Hair Product of the Year award. Mrs. Vieira has spearheaded significant global trends in the UAE market, such as the introduction of formaldehyde-free Brazilian keratin by BSH Progressive, the DIY Keratin system with the X-LISO kit, and the revolutionary Hair.Toxx Kryotherapy Machine. Her leadership continues to shape the future of hair care.
Arod (Yadiel) Rodriguez
Chief Marketing Officer / Artist
Yadiel Rodriguez, popularly known as AROD, is a highly acclaimed Puerto Rican barber and stylist based in Chicago. As the Co-Founder of L3VEL3™, AROD has gained widespread recognition for his influential presence on social media, where his popular haircut videos have garnered a massive following. AROD has been voted the World's number one barber and has had the privilege of styling numerous celebrities, including Bad Bunny, Steve Harvey, and Nicky Jam. He will be showcasing his exceptional talents and expertise in trending hairstyles and freestyle designs live on the Front Row Stage, offering a firsthand look at his innovative techniques.
Bachir Elmir
Hair Care Trainer and Hair Colorist, Macadamia
With over three decades of experience in the hair industry, I am a highly skilled Hair Care Trainer and Hair Colorist. Throughout my career, I have combined technical expertise with a passion for education, empowering both professionals and clients to deepen their knowledge of hair care, products, and modern coloring techniques.
Holding multiple certificates and diplomas, I have continually honed my skills, always striving to stay at the forefront of the ever-evolving beauty industry. My dedication to lifelong learning is evident not only in my professional journey but also in the training and mentorship I provide to others.
My strong commitment to excellence is reflected in my ability to blend creativity with technical precision, ensuring exceptional results in both hair color and care. Driven by the belief that there is always more to discover, explore, and share in the dynamic world of hair, I remain passionate about my work.
Carl Zachhau
Global Educator & MD, MASHUP HAIRCARE
With over 40 years experience in the hair & beauty industry, Carl who was born in Denmark has worked within global education for a number of years & with many high profile brands. With an impressive knowledge of the hairdressing industry & a high profile list of global distributors, Carl is incredibly well known & well respected globally throughout the distributor network with an infectious passion for education & a unique approach with this teaching methods.
Carl has worked with some impressive icons within the hairdressing world including Anthony Mascolo & he was a key figure in the Global Education team for TIGI/Unilever. During his time with TIGI Haircare, Carl was heavily involved with new product development and spent a lot of his time in Port Sunlight with the team of chemists from Unilever to work on new product development for several Unilever brands including some from the consumer world.
Throughout his career Carl has owned salons in London & indeed Malta where he lives. Carl’s passion is education & sharing his knowledge with hairdressers around the world, he helped set up the TIGI Global Ambassador program and delivered this renowned program to distributor countries around the world. After working with the Global education team at TIGI haircare for over 14 years, Carl moved to Dubai where he set up the entire distribution for a leading haircare brand MASHUP.
More recently Carl returned to Malta where he has set up a hugely successful distributor business which allows Carl and his team to work with leading haircare brands within Malta. Due to Carl’s passion for education and indeed product development, Carl spends a lot of his time in Brescia, Italy where he works with his team of R+D experts creating new innovative products and Colour ranges for various brands.
Carlos Estrella
Artist
Carlos Estrella, known as "los_cut_it," is a renowned barber from Chicago with over 700k followers who admire his exceptional mastery of tools, trends, and techniques. With 25 years of experience, Carlos has become one of today's most sought-after barbers, celebrated for his unique designs and intricate hair tattoos. As a global top-level educator, he is recognized as one of the leading barbers in the world, specializing in pioneering new trends through his artistry. Carlos will be showcasing his distinctive freestyle work live from the Front Row Stage!
Carolyn Aronson
Founder and CEO, It's a 10
Her 100% Puerto Rican heritage drives her style and creativity. A self-made entrepreneur, Aronson began her career with 20+ years as a hairstylist and salon owner and continues to hold licenses in multiple states.
It’s a 10 Haircare was born out of her frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle.
She began with a star product, Miracle Leave-in, and the line quickly rose to fame through pro hairstylists, who shared the cult-favorite product with their clients.
”From my earliest days in the beauty industry and through the years leading up to the success of It's a 10, my products have always been trusted for quality ingredients and deliver on promised benefits and results. We are known for our hair care, but we are so much more. Our goal is to help individuals discover confidence in themselves every day.”
My mantra – “To create high-end quality products that are easy to use, multi-functional, and provide fabulous results”. Giving back to the communities that have supported It’s a 10 Haircare
- Leaping Bunny
- Comfort Cases
- Puerto Rico Hurricane Relief Efforts
- Right Action for Women (Christina
- Applegate’s Breast Cancer Foundation)
- Boys and Girls Club
- Children’s Diagnostics
- Red Cross America
- Leukemia & Lymphoma Society
Elie Korkomaz
Haircare Educator, NAZIH
Elie Korkomaz has over three decades of experience in the beauty industry, specializing as a hairdresser, barber, and salon manager. He has worked in several prestigious gents' salons in Dubai, including those located in 5-star hotels. Since 2018, Elie has been an active member of the Nazih Education team, where he combines his warm-hearted, energetic personality with a deep passion for his craft. Committed to continuous improvement, Elie prioritizes staying current with the latest skills and techniques. As a trainer, he is dedicated to patiently sharing his expertise with the next generation of dynamic hairdressers, inspiring them to excel in their careers.
Garabet Bjakjian
Regional Educator and Technical Trainer, Nazih Group
Garabet Bjakjian, known as GARO, is a leading regional educator and technical trainer with Nazih Group. With international training across Europe and the USA, he is celebrated for his dynamic stage presence and innovative artistry in color, cut, and styling. Catch GARO live at the Front Row Stage as he inspires professionals with passion and creativity at Beautyworld Middle East 2025.
Jay Nouri
CEO, L3VEL3™
Jay Nouri is a widely recognized CEO-Influencer in the Men’s grooming sphere and social media space. Upon seeing a real need for high-quality options for men and barbers in the salon industry back in 2011, is when he and AROD were first motivated to bring men’s grooming into the spotlight. Behind the scenes, they developed and launched L3VEL3™ while creating a buzz across social media. Known for his engaging approach and charismatic personality, Jay has become one of the most influential figures in the beauty industry.
Leila Soler
International Training Center Manager, GUINOT
I have built my career in the beauty industry with a strong focus on international training, professional development, and creating exceptional brand experiences. I have partnered with leading groups such as Pierre Fabre, Johnson & Johnson, and Shiseido, supporting teams in boosting sales performance and elevating the client experience.
Since 2022, I have served as International Training Manager at Guinot – Mary Cohr, where I lead the International Training Center and design global Train-the-Trainer programs. I coach trainers, managers, and therapists, combining in-depth skincare expertise, product mastery, and advanced sales strategies.
In addition, I oversee talent development across the GCC region and coordinate seminars, masterclasses, and trade shows, consistently enhancing brand visibility and driving sustainable growth.
Rosie Myles
Global Social Educator, ghd
Rosie is the Global Social Educator for ghd, with over 14 years of hairdressing experience. She creates engaging educational content for ghd’s social channels, blending technical expertise with consumer-relevant insights. Rosie began her journey with ghd as a freelance educator in 2018 then joined the UK team permanently in 2023 as Lead Educator, and stepped into her global role in January 2025.
Zeina Nasr
Skincare Educator, NAZIH
Zeina developed her passion for beauty at a young age, inspiring her to formally study Beauty Therapy and receive her first professional training in 2006. With over 15 years of experience as a certified Beauty Therapist, she has worked with various renowned spas, holding positions as a Beauty Center Manager and Beauty Advisor. Throughout her career, Zeina has advanced her expertise in skincare, performing a wide range of professional treatments and services. Now a Skincare Educator with Nazih Group, she takes pride in continuously updating her skills to stay current with industry trends. Zeina’s top goal is to share her knowledge; ensuring clients enjoy a refreshing and revitalizing salon/spa experience.