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Conference Speakers

Haifa Addas

Beautyworld Middle East - Haifa Addas

Founder & CEO, Instaglam

Haifa Addas started out her career working as a marketer for luxury brands like L’Oreal, Lancôme, Ralph Lauren, Giorgio Armani and Helena Rubinstein, and worked with celebrities for leading Pan Arab magazines, where she tool care of the celebrities' beauty needs while they were in town. Which is where the idea for INSTAGLAM came in.

An online portal that can bring beauty experts together under one roof, and closer to anyone’s reach. INSTAGLAM envisions revolutionizing and simplifying the way we use beauty services, turning around the usual clients-go-to-experts model the other way around.

It is her vision and hope that as many people as possible, if not the entire world, can get a chance to enjoy the soul-enriching rewards of beauty and glamour. It is also INSTAGLAM’s vision to give artists the opportunity to reach their potentials in every way possible.

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Amna Abbas

Beautyworld Middle East - Amna Abbas

Consultant, Beauty and Fashion, UAE Euromonitor International

Amna Abbas is Senior Analyst at Euromonitor International in the UAE. An expert on Beauty and Fashion in the Middle East, she focuses on analyzing topics such as beauty and personal care, personal accessories and eyewear, apparel and footwear, consumer health and luxury goods within the retail landscape. Her professional interests include understanding the continuing dynamics of beauty and fashion within the Middle East region, with keen interest in United Arab Emirates, Saudi Arabia, Egypt and Turkey. Along with regular interactions with major global and regional beauty and fashion industry players, she has been proactive contributor to articles and interviews through various platforms such as exhibitions, TV, radio and press media on the same such as Beautyworld, CNN, Forbes, Euro News, Dubai Eye, Gulf News and Images Retail ME. 

Amna has been active in the field of market research intelligence for more than a decade, bringing with her rich insights on the region.

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Gaelle Dore

Beautyworld Middle East - Gaelle Dore

General Manager, CENTDEGRES

Centdegrés is an international strategy and creative agency. Specialized in brand creation and intelligence, visual identity, product design, packaging, and architecture in Paris. With 14 offices worldwide and 100 talents, Centdegrés works with the most famous international brands in beauty, food & beverage, fashion, jewelry and services amongst others.

With more than 10 years of experience in the creative and design fields, Gaëlle Doré started her career at Centdegrés Paris for 6 years as a Project Manager, before being appointed General Manager Centdegrés Dubai in 2014. Gaëlle Doré is passionate about brand creation & brand transformation, and her main mission is to support international and local brands in boosting their creative development within a particularly dynamic local and regional market.

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Malek Dardour

Beautyworld Middle East - Malek Dardour

Cluster Head, Henkel Beauty Care

Since 1999 Malek Dardour had the privilege to work in 3 divisions, 6 countries and 5 functions. Through his exciting journey, he was frequently trusted to turnaround countries in challenging situations. With his respective teams, they have always strived to build sustainable profitably growing businesses led by passionate and diverse teams. In each assignment, Malek experienced memorable moments with unforgettable Henkel colleagues.

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Nick Vinckier

Beautyworld Middle East - Nick Vinckier

Head of E-Commerce Development, CHALHOUB

Nick Vinckier is a former student-entrepreneur turned growth marketing and e-commerce expert (B2B & B2C), currently living in Dubai. Through a very entrepreneurial journey, Nick became Managing Director of a boutique consulting firm in Dubai, before joining Chalhoub Group, the largest luxury retailer in the Middle East, as Head of Growth at age 29. Under his management, e-commerce businesses like Tryano.com and Faces.com recorded growth rates up to 1000%. Nick is currently Head of E-Commerce Development for Chalhoub Group and an international keynote speaker and guest lecturer.

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Samira Olfat

Beautyworld Middle East - Samira Olfat

Founder, Samira Olfat Cosmetics
Beautyworld Middle East Brand Ambassador

An Architect who has become a beauty entrepreneur. She earned her Certificate of Make-up Artistry from the Paris Gallery Beauty School 2004, Dubai. Max Factor Regional Make-Up Artist and Brand Ambassador, products developer 2007-2018 Beautyworld Ambassador 2017-2021 Soroptimist Member since 2020.

Samira has created looks for the regional campaign, heading fashion shows and also involving on the products development. Samira has launched a makeup academy in 2013 and since then she has trained over 1,000 professional makeup artists. Samira has always had an enduring love for make-up and fashion and she was the head make-up artist for Arab fashion week– one of the Middle East’s most exclusive fashion events. At the annual event, Samira leads a backstage team of make-up artists from her students and graduates of her academy - creating unique looks for the runway to match the haute couture collections of some of the region’s most renowned designers. 

Samira has since worked with a number of high profile celebrities from across the region, including members of the UAE royal family, Qatar Royal Family. Syrian singer Asala, Egyptian singer Shireen Abdul Wahab, Nancy Ajram and Yara. Hollywood celebs such as Eva Longoria, Nicole Scherzinger, Nadia Ali, Tinsly Mortimor and Sarah Wayne Callies from TV series Prison Break, Carmen Electra and the one and only Kendall Jenner and FIFA brand ambassador Victoria Lopryreva. Samira has created her own professional makeup brush and lash line called SO by Samira Olfat in 2014 and in 2018 she has launched her cosmetics line.

She is currently expanding her color cosmetics line and also creating skin care.

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Valerie Lovisa

Beautyworld Middle East - Valerie Lovisa

Founder, sustainability consultant, B Leader, Abtys Consulting

Valerie Jenny is a Doctor in Pharmacy and alumni of ISIPCA, Valerie now specializes in embedding sustainability within the fragrance industry. She has been in the business for 13 years, with strong exposure to emerging markets, while her last position was as Regional Fine Fragrance Marketing Manager & Evaluator for Givaudan covering the South Asia & MEA region. With a degree from Cambridge Institute for Sustainability Leadership and as a qualified B Corp Leader, she founded ABTYS in 2019. As a purpose-driven consultancy, the aim is to leverage sustainability as vector of change and growth in the fragrance, cosmetics and flavor industries.

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Richard McKeon

Beautyworld Middle East - Richard McKeon

Founder, CEO & editor-in-chief, Beauty Business Journal

Richard McKeon is the founder, CEO, and editor-in-chief of Beauty Business Journal, a modern media company and the authoritative voice in the $532 billion global beauty business. His publication provides commentary and analysis, including data-led industry insights, and deep dives into technology, marketing, strategy, and media.

Headquartered in Dubai, Beauty Business Journal speaks to 200k beauty industry professionals each month. It is recognized amongst an international audience as an indispensable resource for beauty professionals, manufacturers, distributors, retailers, venture capitalists, investors, and entrepreneurs, with over 52k subscribers in 135 countries.

From the outset, Beauty Business Journal sparked a new kind of dialogue, exploring key drivers in an industry undergoing unprecedented change. Social media and new technology have dramatically changed the beauty landscape, emerging markets like China and the Middle East have rapidly risen in importance, and the global crisis of 2008 and 2020 has continued to shape consumer values and expectations. The beauty industry has been emerging as a force in popular culture and there is much to analyse, dissect and explore.

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Amina Grimen

Beautyworld Middle East - Amina Grimen

Co-founder, Powder

Amina is a co-founder of Powder, a content-led online clean beauty retailer in the Middle East. She cofounded Powder as a passionate, but frustrated beauty consumer disappointed by the lack of choice and guidance in the regional beauty market.  With a purpose is to help consumers feel authentically beautiful with unbiased advice they can trust and clean choices, Powder aims to redefine how beauty is experienced.

At Powder, Amina looks after public relations and partnerships, as well as content and influencer marketing. Amina is in charge of creating and pushing original content for Powder including blog content, by-line articles, Instagram and Facebook content, and videos to name a few. Amina also looks after digital advertising for the online platform.

Prior to Powder, Amina worked as a corporate communications professional and she has extensive experience working with financial services, legal, technology, and lifestyle clients in the Middle East.  Amina has been based in Dubai for the past 14 years and has witnessed first-hand the dramatic infrastructural, social, and economic development of the UAE. Amina holds a MA in Media and Communications from Goldsmiths College, University of London.

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Ayat Toufeeq

Beautyworld Middle East - Ayat Toufeeq

Co-founder & CEO, Powder

Ayat Toufeeq is the co-founder & CEO of Powder, a content-led online clean beauty retailer in the Middle East. She is a self-proclaimed beauty and online shopping addict. While working as a consultant for an audit firm, she became frustrated with the narrow range of skincare products readily available in the UAE.  Fed up with costly delivery charges and the horror of returns associated with purchasing from international online retailers, she took matters into her own hands and started Powder.

Ayat has been based in Dubai for the past 12 years and speaks Arabic and English.  Ayat graduated from the London School of Economics and Political Science with an MSc in Diplomacy and International Strategy and a BA in War Studies from Kings College London.

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Viktoriya Pak

Beautyworld Middle East - Viktoriya Pak

Overseas Sales Manager, Chowis Co., Ltd

Viktoriya Pak is an Overseas Sales Manager at Chowis Co., Ltd in South Korea, where she manages Sales and build Business Development strategies in the CIS and European countries. With her experience, she will be sharing how the world’s pandemic has impacted the skin and hair analysis systems in the beauty industry.

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Charlotte Purcell

Beautyworld Middle East - Charlotte Purcell

Group Technical Director, CPL Aromas

Charlotte Purcell has over ten years of experience within the fragrance industry. Experienced in the implementation of a global sustainability strategy from day one across all areas of the business. 

Her background in compliance has assisted when implementing ISO standards, GRI, and SECR reporting. Charlotte believes collaboration is key to drive success for individuals, businesses and to reduce our impact on the planet across the value chain. 

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Olimpia T. Mascolo

Beautyworld Middle East - Olimpia T. Mascolo

Anfasic Dokhoon

As a child, she used to pick flowers to boil them, believing the concoctions were magic potions of happiness. In 2003, she began her professional life in Grasse, the historic capital of perfumery. Helping people discover the magical world of scents lit a flame inside her that has shaped her life ever since.

Having followed her nose from Grasse to the Emirates, she co-founded Anfasic Dokhoon in 2007, a trendy brand inspired by Arabian incense. She established the Mohamed Hilal Group's network of 75 stores in 8 years, across the region focused on attention to detail.

Her obsession for Oud has evolved from product development to conservation initiatives to promote cultivated Agarwood and reforestation in Vietnam with the Aquilaria project.

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Guillaume Audy

Beautyworld Middle East - Guillaume Audu

Corporate Communications, Iberchem

Guillaume joined the Iberchem Group in 2015, where he currently works as Corporate Communication and Sustainability Director. He gained valuable experience in sustainable development when working with Montreal’s Public Transit Agency and as a consultant for Quebec’s Clean Tech industry. Gillaume has also conducted award-winning CSR campaigns for international consumer goods companies. He recently completed a Sustainability Management Programme at the University of Cambridge Institute for Sustainability Leadership (CISL).

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Bunga Ghassani

Beautyworld Middle East - Bunga Ghassani

International Sales, Light Tree Ventures

Bunga Ghassani is the International Sales of Light Tree ventures, the biggest company specialized in Research, Development, and Manufacturing of Light Therapy Devices for beauty, sports, medical, and wellness. She is responsible for helping companies develop and launch LED light therapy products by understanding their needs and giving advice and new ideas to them, especially in the beauty and wellness market.

Having a passion and interest in light therapy devices makes her capable to provide tailored advice to each client. Graduated with a master's degree in business administration, she always looks for opportunities and thinks out of the box. She likes to keep herself challenged by being a solo traveller. So far, she has learned about many different cultures in 38 countries and traveling has broadened up her perspectives. This experience helps her to understand each market and client better.

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Dennis Giezeman

Beautyworld Middle East - Dennis Giezeman

Co-founder & Chief Brands Officer, Light Tree Ventures

Dennis Giezeman is a founder of Light Tree Ventures, a multinational light therapy company that spans several different industries including beauty, sports, wellness, and medical. As the Chief Brands Officer, he is responsible for marketing and business strategy, working from starting concept to product delivery, and from brand development to market introduction & sales.

Dennis has been an entrepreneur since his final year of university and has never wanted anything else. From his early career, he has developed versatile products with cutting-edge technology and innovation, from ultra-high-speed egg cookers for the hospitality business to AI scanning products for health and beauty. With his roots in mechanical engineering and hands-on product development, Dennis has a unique background to drive the brands under the Light Tree umbrella to new creative heights with outstanding business results ensuring consumer satisfaction and product success.

With Light Tree’s own skincare brand, DemarkQ, Dennis wants to bring a new skincare technology to Gen-Z’s and young adults, showing a natural skin care treatment to be effective, easy, and even fun!

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Shachar Abir, MBA, Bs.C

Beautyworld Middle East - Shachar Abir

Business Development Manager, Pollogen

Abir has led business development in both established businesses as well as start-up companies for over a decade. With bio-medical engineering background and experience in product management of innovative technologies in the medical and aesthetic devices industry, Mr. Abir brings a unique point of view combining technical, clinical, and business aspects. Mr. Abir is currently in charge of the business development activities of Pollogen’s Home Use Devices BU, which among others develops and manufactures the Tripollar brand.

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Rawya Catto

Beautyworld Middle East - Rawya Catto

General Manager, CPL Aroma’s Middle East

Rawya Catto is the General Manager for CPL Aroma’s Middle East organization. With over fifteen years in the industry, she now leads a team of fragrance professionals with a proven track record of success stories and fosters a creative environment for talented individuals.

When it comes to sustainability, she says: “I am of a generation which has grown to be very aware of the environmental impact of human activity on our planet. It is the duty of every business to be mindful of the resources we use and strive to make sustainability a part of the way we do things.

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Paul Peros

Beautyworld Middle East - Paul Peros

CEO, Reduit

From Shanghai and Stockholm to Dubai and Perth, Paul has consulted and driven some of the biggest brands in the world to achieve pinnacle success. Merging leadership, innovation, and global business nous, Paul is very well known in the global business communities for his relentless pursuit and track record of bringing the very best to the market and inventions the world has never seen before.

Paul holds an MBA from IMD, Lausanne, and a BS in Physics from UCLA. Having a global background, Paul speaks four languages fluently, including his native Croatian, Italian, German, English, and is functional in four others, including Portuguese, Spanish, Russian, and French.

Paul’s current role, and his brainchild, Réduit was created in Neuchâtel in 2019. The brand is part of the portfolio of Wellfully Limited, the Perth-based high-tech company whose proprietary enhanced delivery innovation technologies are at the core of Réduit’s precision beauty systems.

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Martina Bianchini

Beautyworld Middle East - Martina Bianchini

President, International Fragrance Association IFRA

Martina is the President of the International Fragrance Association IFRA in June 2016. She sees a huge opportunity in bringing together science and society for sustainability in all areas of life, drawing from her multinational and multicultural experiences across the agricultural, chemical, biotech, food, health, and luxury goods sectors. A passionate about scent, she believes that fragrance is essential to life and our wellbeing.

Martina has been educated at Louisiana State University, the University of Trier, the University of London, and the Harvard School of Public Health. She holds an MSc in Environmental Toxicology and a BSc in Earth Sciences. Martina’s career has included international leadership roles at Monsanto and Dow, and active engagement in intergovernmental organizations such as the UN and OECD, and the International Chamber of Commerce’s where she led the development of the ICC Global Business Charter for Sustainable Development at the United Nations Sustainable Development SDG summit in 2015.

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Javier Hamlin

Beautyworld Middle East - Javier Hamlin

Regional Fragrance Technology Head, Givaudan

Javier has been working for Givaudan since 2016 as Regional Fragrance Technology Head in the SAMEA region, spanning South Africa, Middle East, and Africa, based in Dubai. As the leader of the Science and Technology regional team, he’s been deeply involved in understanding local consumers in these markets, in addition to developing and implementing Givaudan’s innovative fragrance solutions that cater to their needs.

Argentine by birth and Dutch citizen by naturalization, he holds a Chemical Engineering degree from Universidad de Buenos Aires, Argentina. Javier has 24 years of experience working for multinational companies, out of which he has worked in the fragrance industry for more than 11 years. Having worked in Argentina, Brazil, The Netherlands, and United Arab Emirates, he’s had exposure to both emerging as well as developed markets.

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Kanwal Deep, Ph.D

Beautyworld Middle East - Kanwal Deep

General Manager, Ajmal Perfumes Manufacturing and Oudh Processing Industry LLC

Kanwal Deep has Ph. D in organic chemistry and has 29 years rich experience with Ajmal Perfumes Manufacturing And Oudh Processing Industry LLC, primarily on various aspects of Oudh. Working to standardize the classification of Agarwood and Agarwood Oil based on chemistry rather than perception which prevails as of today. 

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Luke Doolin

Beautyworld Middle East - Luke Doolin

General Manager, Phorest Salon Software

Luke Doolin is the General Manager of Phorest Salon Software with a wealth of experience in helping salons of all sizes grow their businesses through both online and in-salon methods. Over his career in Phorest, Luke’s teams have helped 1000’s of salons in many regions such as UAE, US, UK, Ireland and Germany take their business to the next level by utilising Phorest Salon Software. 

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Anisha Oberoi

Beautyworld Middle East - Anisha Oberoi

CEO & Founder, Secret Skin

Anisha Oberoi started her corporate career in Hospitality and Fashion prior to joining the Ecommerce industry in 2014 as part of the founding team that launched Amazon Fashion in India and Australia, before moving to UAE in 2019 to launch the online vertical of Bloomingdales Middle East.

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Galina Sperling

Beautyworld Middle East - Galina Sperling

General Manager, Beauty Profit Supply

Galina is an award-winning international foot and hand care specialist, podologist and beauty salons & spa consultant. Together with her international team of educators, she offers training in all universal techniques of manicuring, pedicuring, Acrylics and Gel extensions, Nail Art. Her training also includes coaching for salon management.

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Mette Haxthausen

Beautyworld Middle East - Mette Haxthausen

Managing Director, Sisters Beauty Lounge

Mette is a visionary transformational executive and certified business coach with more than 15 years of international experience within the cosmetic and hospitality industry, working with big global players. She specializes in defining and building brands and their culture and helps close the gap between strategy and execution.

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Amy Wilkinson Lough

Beautyworld Middle East - Amy Wilkinson Lough

Founder, Project bYouty

Despite the challenges faced due to the pandemic, Amy Wilkinson-Lough, Founder of Project bYouty, has successfully launched a space set to break boundaries in the beauty industry regardless of the challenges. After nearly 20 years in the music industry working with some of the biggest names you can think of – Drake, Avicii, Prince and Take That – Amy took a step back to reassess. What followed was a devastating cancer diagnosis in her family, which emphasized the loneliness she was already feeling. Little did she know however that this would lead her down the path to founding Project bYouty – an e-commerce beauty space in the Middle East making cruelty-free non-negotiable.

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Elaine Quinn

Beautyworld Middle East - Elaine Quinn

Co-founder and Style Director, Elaine Quinn Hair

When it comes to the artistry of hair, few individuals can rival the passion and creativity of Elaine Quinn. Her innate vision and generous spirit have enabled her to become a prominent figure in the hairdressing arena and given rise to a loyal base of clients who wouldn’t go to anyone else.  Elaine understands the complex nuances of the relationship we have with our hair and is dedicated to making sure her clients feel beautiful, empowered and ready to conquer the world.

Originally from Ireland, Elaine has been a hair stylist for over 24 years, working in an array of international locations from Europe to the Middle East. As well as her various qualifications from the Vidal Sassoon Academy in London, Elaine has seen her skills put to the test in industry competitions and had her work featured in numerous glossy magazine publications from Dublin to Dubai. Her extensive experience has enabled her to showcase her innovative concepts and proved highly successful in her work managing brands. Today she is the co-founder and Style Director of Elaine Quinn Hair in Dubai, an immersive, vivacious and indulgent salon offering clients the finest looks and the highest quality service.

Clients lucky enough to book an appointment with Elaine will be able to take advantage of her extensive knowledge and tailored approach. She has an exceptional track record in being able to understand her client’s needs and suggest solutions that will exceed their expectations. Her work is consistently precise, creative and bespoke, focused on bringing out the beauty of her client in the form of shape, colour and style. She knows just the right way to bring out the best in her clients, so they always leave feeling their most spectacular.

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Ronalie M. Mandani

Beautyworld Middle East - Ronalie M. Mandani

Hairstylist, LSM Trading

12 years of experience in the beauty industry, Ronalie of MIA USA American Beauty Boutique offers makeup and makeover services to a wide range of clients using various techniques. Ronalie always ensures client satisfaction by listening carefully, assessing their needs and applying the appropriate products.

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Dominique Brunel

Beautyworld Middle East - Dominique Brunel

Co-founder, Nez

Co-founder of Nez, a media and consulting group specialising in the field of olfactory culture, together with Jeanne Doré and Mathieu Chévara, Dominique Brunel is a "hub", meeting and connecting people from the olfactory world. He is in charge of partnerships, communication and sales management for all Nez activities. 

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Michal Benmayor

Beautyworld Middle East - Michal Benmayor

Vice President, Conscious Perfumery and Green Unit Business Development, Firmenich

Michal Benmayor joined Firmenich as Vice President, Conscious Perfumery and Green Unit Business Development in 2021. Passionate international senior executive with proven track record leading billion-dollar brands and businesses, including marketing strategy, commercial operations and P&L management, Michal is now leading the Conscious Perfumery transformation at Firmenich with innovation and strategic consumer, market & trends intelligence, and deep understanding of sustainability shifts. 

Her transformational business and operational leadership provide strategic and commercial direction as well as differentiating operational capabilities to design best in class conscious fragrances solutions that meet consumer needs for naturalness, transparency and sustainability in the Consumer Fragrance and Fine Fragrance sectors.

Prior to Firmenich, Michal worked for P&G, in Tel-Aviv, Michigan, Paris and Geneva for over 18 years where she led as Senior Brand Director, Natural Hair Care as well as Fine Fragrance brands towards subsequent global growth.

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