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Conference Speakers

Carla Conte, Creative Director, Brand Creative
Boutros Boutros, Design Manager, Brand Creative
Samira Olfat, Founder, SO by Samira Olfat cosmetics & Co-founder, glowoutandgo Makeup Academy
Alyssa Almaiahi, CEO & Founder, Mint Stalk
Amna Abbas, Senior Analyst, Euromonitor International
Ellie Raheb, Entrepreneur & Managing Director, Rabee Rosewater
Mehrnoush Shafiei, Analyst, Euromonitor International
Paria Ghorashi, Founder & CEO, blowout&go
Vimitha Nangani, Assistant Manager – Certification Center, Governments and Institutions (GIS)
Zahra Abdalla, Author, Entrepreneur & Social Media Influencer
Zeina Abdalla, Managing Director, fishfayce
Natasha Ekstedt, Founder, Coffee Communications
Dr. Asawari Bapat, Director of Quality and Regulatory Affairs, Infohealth


Carla Conte

Beautyworld Middle East - Carla Conte

Creative Director, Brand Creative

Carla is the creative director to one of the MENA region's top award-winning boutique design firms, Brand Creative. Carla’s core strength is providing key brand strategy assessments that translate into results-driven design solutions. Her instinctive yet highly strategic design expertise is the major force behind the work she has produced in North America, Latin America, the UK, Asia and presently the Middle East. Carla was awarded design: Retail’s 2017 Top 40 Under 40 Retail Designers Worldwide as well as being listed in CID’s Top 50 design influencers for the 5th year in a row

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Boutros Boutros

Beautyworld Middle East - Boutros Boutros

Design Manager, Brand Creative

Boutros came from a background in Business Administration before he moved into design and earned a Diploma in Interior Design from a UK College. He began his creative career in Syria & Lebanon and has spent the last 5 years establishing himself as a respected interior designer in Dubai.

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Samira Olfat

Beautyworld Middle East - Samira Olfat

Founder of SO by Samira Olfat cosmetics & Co-founder of glowoutandgo Makeup Academy. 

Beauty maven Samira Olfat was selected as Max Factor’s Brand ambassador from 2008 to 2018 and Regional Makeup Artist in 2007. Recognized for her innovative and creative looks and her powerhouse of make-up artistry skill, Samira has tended to the faces of global, regional and local luminaries, including Eva Longoria, Nicole Scherzinger and Allison Harward, Carmen Electra Chosen as the Head Makeup Artist for Dubai Fashion, and having served as Head Makeup Artist for Tory Burch and Swarovski Fashion show.

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Alyssa Almaiahi

Beautyworld Middle East - Alyssa Almaiahi

CEO & Founder, Mint Stalk

Alyssa has built a number of successful brands, e-commerce platforms & Social Media accounts for both multinational companies & start-ups. She enables businesses to monetize their Social Media profiles and strengthen their brands in the market. She has now set-up her own consultancy firm, and enjoys supporting businesses in the beauty industry by offering growth hacking techniques & full account management.

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Amna Abbas

Beautyworld Middle East - Amna Abbas

Senior Analyst, Euromonitor International

Amna Abbas is a Senior Analyst at Euromonitor International focusing on Beauty and Fashion, conducting analysis on beauty and personal care, personal accessories and eyewear, apparel and footwear, consumer health and luxury goods. Amna hold a Masters in Strategic Marketing (Top Graduate) from the University of Wollongong, and her professional interests includes the dynamics of beauty and fashion within the Middle East region, with a specific interest in United Arab Emirates, Saudi Arabia and Egypt.

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Ellie Raheb

Beautyworld Middle East - Ellie Raheb

Managing Director, Rabee Rosewater

Managing director of a family Empire in the business of Roses from 1922. Famous for the worldwide brand of “Rabee Rosewater”, and largest producer of rosewater and essential rose oil in the world, supplying world-famous cosmetic brands with raw materials for their cosmetic and perfume formulations.

After 15 years of experience in the beauty industry, in 2017, Ellie revolutionized the skincare Rosewater market with the launch of a special formulated organic rosewater toner & mist with 24K Gold, to help collagen depletion and preserve premature ageing. Ellie is currently working in expanding her line of rosewater products for men grooming as a part of a skincare regimen to enhance wellbeing and beauty.

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Mehrnoush Shafiei

Beautyworld Middle East - Mehrnoush Shafiei

Analyst, Euromonitor International

Mehrnoush Shafiei is an analyst with Euromonitor International and has worked in Tehran and Beirut.

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Paria Ghorashi

Beautyworld Middle East - Paria Ghorashi

Founder & CEO, blowout&go

After an education in Oslo, Paria spent 8 year with Varner-Gruppen, as buyer and managerial roles, before transferring to Floyd by Smith, spending the next decade leading their international expansion across the MENA region.

Following the birth of her first child, Paria founded blowout&go order to fulfill a clear gap in the market for a professional yet affordable mobile hair styling service in Dubai. Under her leadership as CEO the group has expanded to be regarded as one of the leading beauty brands in the region.

Her distinct style and personality have led Paria to become one of the most talked about social and cultural influencers in the region, regularly working in partnership with major brands to assist in their marketing campaigns.

Her remit has now expanded as blowout&go goes global with its beauty tech platform bgX. A groundbreaking new service delivering professional salon stylists to the customers via a global partnership with Uber. It has launched in London, Paris and Dubai and will move to the US in 2018.

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Vimitha Nangani

Beautyworld Middle East - Vimitha Nangani

Assistant Manager – Certification Center, Governments and Institutions (GIS)

Vimitha has been working with SGS since 2014 as a technical expert in Cosmetics & Personal care, Detergents and Chemicals, Food Contact Materials and Textiles for the Governmental Institution Services division. Vimitha is also taking care of Conformity Assessment requirements for various GCC countries like Kingdom of Saudi Arabia, UAE, Qatar for several consumer products like domestic household chemicals cosmetics, personal care, FCM, textiles, and so on. Vimitha holds a master’s degree in Energy and an engineering degree in Biotechnology Engineering.

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Zahra Abdalla

Beautyworld Middle East - Zahra Abdalla

Author, Entrepreneur & Social Media Influencer
Food Blogger, Cooking with Zahra

Zahra Abdalla considers herself a modern-day Bedouin.  The half-Iranian and half-Sudanese cookbook author, entrepreneur and social media influencer was born in London, England and lived in various cities across the world including Khartoum, Riyadh, Vancouver and London, before moving to Dubai and calling it home for the past 15 years.

Her culinary journey started with her online blog in 2010 and soon thereafter she presented he own cooking shows on MBC3, and hosted the fourth season of a food and travel documentary show called Maggi Diaries on MBC1.  As part of her work on Maggi Diaries she had the opportunity to travel to Egypt, India, Spain, Lebanon and Saudi Arabia, and meet amazing, inspiring and wonderful women of change who addressed important social issues including food wastage, hunger, environment, mindfulness and women’s empowerment.

Working from her studio, Zahra develops and creates modern interpretations of Middle Eastern cuisine, and delicious traditional Arabic and Iranian food.  In additional to her public roles, Zahra has recently launched a Creative Culinary Production company called Wild Spatula.

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Zeina Abdalla

Beautyworld Middle East - Zeina Abdalla

Managing Director, fishfayce

An accomplished entrepreneur holding a Bachelor’s degree in HR & Organizational Development from Concordia University, Zeina is the founder and Managing Director of fishfayce, pioneers in the field of creative photography & videography services in the UAE region.

A true-blue entrepreneur at heart, Zeina ventured into business for herself after dabbling in a communications career for a short while. The idea of creating a photobooth service came about from her own personal experience, wherein she was unable to find a photobooth supplier to cater her wedding. Zeina took it upon herself and following a lot of research and development designed a photobooth which debuted at her wedding. Having received a lot of great feedback from guests, friends and family alike, Zeina knew she had stumbled across something revolutionary. 

Under Abdalla’s able guidance the fishfayce brand has grown from strength to strength over the last 9 years and has gone on to become the ‘must have’ accessory for corporate events, weddings, private parties and exhibitions alike today. With close to a decade in operations, fishfayce is a household name providing services for all kinds of events in the region, having been associated with notable brands including Chanel, Harvey Nichols, Vacheron Constantin, Hermes, Swarovski, Chopard, Cartier, Maserati, Charlotte Tilbury, Boucheron, Benefit, Salt, Tiffany & Co, Urban Decay, Huda Beauty, Fendi, Bloomingdales, Lancome, Bulgari, Cartier, Bentley, and Lululemon.  

Zeina has also been the recipient to several awards and accolades for her exemplary work in the field, including nominations for Emirates Woman’s ADCB Ambition Award (2010), Bespoke Magazine’s Living Award, inclusion in the Ahlan! Hot 100 list, SME Advisor ‘Ones to Watch’ Award, Emirates Woman Achievers Award (2012) as well awarded at Olay Arabia’s Power Seven. With the continual success of fishfayce, Zeina has recently expanded the brands services to add in two additional verticals including fishfayce weddings and fishfayce kids in 2019. 

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Natasha Ekstedt

Beautyworld Middle East - Natasha Ekstedt

Founder, Coffee Communications

Saudi born Natasha Ekstedt grew up in Dubai and garnered a strong knowledge of the region over the years.

After completing her masters in Communications Natasha started her career in PR with positions at Pragma Group, Namshi and the private office of H.H Sheikh Hend Al Qassemi. Guided by her entrepreneurial spirit, Natasha established Coffee Communications in 2016.

Natasha set out her mission to create an agency that feels like an extension of an in-house team, developing real, long-lasting relationships whilst utilizing the best of local and international knowledge. Natasha excels at building the right foundation and ensuring continued momentum for brands to flourish within the GCC.

When it comes to quality, you benefit from Coffee Communications taking it personally, we take attention to detail and creativity to heart.

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Dr. Asawari Bapat

Beautyworld Middle East - Dr. Asawari Bapat

Director of Quality and Regulatory Affairs, Infohealth

Dr. Asawari Bapat (Asa) is the Director of Quality and Regulatory Affairs, at Infohealth FZE, based in Dubai and US. She is also the Head of Medical Licensing and Regulatory at the Middle East Medical Portal (MEMP), based in London. MEMP caters to around 44,000 healthcare professionals in the Middle East for Licensing, Regulatory and Medical writing work amongst many other services such as education, trainings and workshops.

She is a Medical Doctor with specialization in Clinical Pathology and has an extensive international training in all aspects of Stem cells, immunology, transplants and transfusions.

Asa is a pioneer in the field of stem cells and cellular therapies with an excellence in Quality, Regulatory Compliance, Accreditation's and Certifications such as AABB, AATB, Fact, ISO, JCI, CAP, US FDA, MOH, and other regional regulations.

Dr. Asa has been successfully spearheading Cellular Therapy Companies, Adult Stem Cell and Cord Blood Companies as Vice President, Medical Director and Lab Director across countries such as US, Australia, Middle East, South East Asia and India.

She has held honorary chair for laying down Cord Blood banking regulations in India associated with DCGI, ICMR India.

Asa is also on the advisory panel of parents guide to cord blood foundation a non- profit advocacy foundation.

Dr. Asa is an international ambassador of aabb (American Association of Blood Banking) for the Middle East to represent and promote aabb in spreading awareness for cellular therapies and safe transfusion practices.  She is closely working with companies in GCC for their licensing, ministry of health approvals, set-up facilities; provide trainings based on the local and international guidelines of Stem cells.

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